JA Kyosai Federation Implements AI-Powered Conversational Role-Playing Service 'exaBase Roleplay'
To enhance the conversational skills of its Life Advisors and accelerate skill acquisition, supporting member- and user-centric insurance proposals.
📋 Article Processing Timeline
- 📰 Published: April 2, 2026 at 00:30
- 🔍 Collected: April 1, 2026 at 16:47
- 🤖 AI Analyzed: April 17, 2026 at 02:24 (369h 36m after Collected)
ExaWizards Inc. (Minato-ku, Tokyo; CEO: Makoto Haruta), hereinafter referred to as ExaWizards, is pleased to announce that the National Mutual Insurance Federation of Agricultural Cooperatives (JA Kyosai Federation, Chiyoda-ku, Tokyo; President: Yoshihiko Murayama), hereinafter referred to as JA Kyosai Federation, has implemented the AI-powered conversational role-playing service 'exaBase Roleplay.' Starting April 1, 2026, the service will be available to approximately 14,000 Life Advisors who provide insurance proposals tailored to members and users. Through high-frequency conversational practice with AI, the federation aims to accelerate the acquisition of sales skills and knowledge and improve the quality of dialogue.
### ☑ Background and Objectives
Amid a worsening labor shortage due to factors like a declining birthrate and aging population, the JA Kyosai Federation is working to advance its human resource development using AI and digital technologies to reliably meet the diversifying needs of its members and users and to continue providing personalized insurance coverage. Conventional person-to-person role-playing has faced challenges in securing instructors, standardizing evaluations, and ensuring sufficient practice opportunities. The introduction of exaBase Roleplay enables Life Advisors to engage in practical training anytime, anywhere, and as often as they like. Through objective evaluation by AI, it facilitates efficient skill acquisition and enhances conversational abilities.
### ☑ Key Points of this Initiative
1. A Learning Environment for Practice Anytime, Anywhere, Repeatedly
Life Advisors can practice conversations with an AI avatar from tablet devices (Lablet's), PCs, or smartphones, regardless of time or place. A wide range of scenarios allows for the efficient acquisition of member- and user-centric sales skills.
2. Objective Evaluation and Feedback by AI
AI provides objective evaluations based on set criteria, visualizing areas for improvement. This establishes a learning cycle where Life Advisors can take ownership of their challenges and grow proactively, realizing a high-quality, standardized training environment across all JAs nationwide.
3. Visualization of Growth through Accumulated Role-Play Records
Past role-play results are accumulated, enabling review and visualization of growth. Managers can also provide effective advice based on data, supporting the skill enhancement of the entire organization while reducing the burden of coaching.
### ☑ Main Features of exaBase Roleplay
(1) Custom Scenario Settings
Scenarios closely resembling actual conversations with members and users can be configured based on the know-how accumulated at JA Kyosai's sales frontlines. Various sales scenes, such as checking on recent situations or proposing insurance coverage, can be reproduced.
(2) Free Conversation with AI Avatars
AI avatars can be freely configured with different genders, ages, and personalities. Avatars representing the members and users envisioned by JA Kyosai will be developed to provide a realistic conversational experience.
(3) Standardized Evaluation for All Staff
Role-playing results are scored out of 100 based on predefined scenario evaluation criteria. Individual feedback from the AI encourages each Life Advisor to take ownership of their challenges and motivates further improvement.
(4) Monitoring of Training Progress
Managers can view a list to check the progress of each Life Advisor's role-playing, whether they have cleared the criteria, and more. Training content can also be recorded as text and video.
### ☑ Future Developments
The JA Kyosai Federation will proceed with verifying the effectiveness of this system and making improvements, while also reflecting the feedback of Life Advisors to expand scenarios tailored to the needs of members and users. Through continuous efforts utilizing exaBase Roleplay, the federation will strive to enhance conversational skills with members and users, accelerate the acquisition of sales skills and knowledge, and deliver greater peace of mind and satisfaction to its members and users.
ExaWizards will continue to support the provision of customer-centric services in the financial and insurance industries through its AI-powered human resource development solutions.
### ☑ Background and Objectives
Amid a worsening labor shortage due to factors like a declining birthrate and aging population, the JA Kyosai Federation is working to advance its human resource development using AI and digital technologies to reliably meet the diversifying needs of its members and users and to continue providing personalized insurance coverage. Conventional person-to-person role-playing has faced challenges in securing instructors, standardizing evaluations, and ensuring sufficient practice opportunities. The introduction of exaBase Roleplay enables Life Advisors to engage in practical training anytime, anywhere, and as often as they like. Through objective evaluation by AI, it facilitates efficient skill acquisition and enhances conversational abilities.
### ☑ Key Points of this Initiative
1. A Learning Environment for Practice Anytime, Anywhere, Repeatedly
Life Advisors can practice conversations with an AI avatar from tablet devices (Lablet's), PCs, or smartphones, regardless of time or place. A wide range of scenarios allows for the efficient acquisition of member- and user-centric sales skills.
2. Objective Evaluation and Feedback by AI
AI provides objective evaluations based on set criteria, visualizing areas for improvement. This establishes a learning cycle where Life Advisors can take ownership of their challenges and grow proactively, realizing a high-quality, standardized training environment across all JAs nationwide.
3. Visualization of Growth through Accumulated Role-Play Records
Past role-play results are accumulated, enabling review and visualization of growth. Managers can also provide effective advice based on data, supporting the skill enhancement of the entire organization while reducing the burden of coaching.
### ☑ Main Features of exaBase Roleplay
(1) Custom Scenario Settings
Scenarios closely resembling actual conversations with members and users can be configured based on the know-how accumulated at JA Kyosai's sales frontlines. Various sales scenes, such as checking on recent situations or proposing insurance coverage, can be reproduced.
(2) Free Conversation with AI Avatars
AI avatars can be freely configured with different genders, ages, and personalities. Avatars representing the members and users envisioned by JA Kyosai will be developed to provide a realistic conversational experience.
(3) Standardized Evaluation for All Staff
Role-playing results are scored out of 100 based on predefined scenario evaluation criteria. Individual feedback from the AI encourages each Life Advisor to take ownership of their challenges and motivates further improvement.
(4) Monitoring of Training Progress
Managers can view a list to check the progress of each Life Advisor's role-playing, whether they have cleared the criteria, and more. Training content can also be recorded as text and video.
### ☑ Future Developments
The JA Kyosai Federation will proceed with verifying the effectiveness of this system and making improvements, while also reflecting the feedback of Life Advisors to expand scenarios tailored to the needs of members and users. Through continuous efforts utilizing exaBase Roleplay, the federation will strive to enhance conversational skills with members and users, accelerate the acquisition of sales skills and knowledge, and deliver greater peace of mind and satisfaction to its members and users.
ExaWizards will continue to support the provision of customer-centric services in the financial and insurance industries through its AI-powered human resource development solutions.
FAQ
What is 'exaBase Roleplay'?
It's an AI-powered conversational role-playing service provided by ExaWizards. Users can practice sales pitches and other conversations with an AI avatar anytime, anywhere.
Why did JA Kyosai Federation introduce this system?
To respond to diversifying customer needs amidst a labor shortage. The goal is to efficiently enhance the conversational skills of its Life Advisors and to standardize and accelerate their training.
What are the main benefits of this implementation?
The key benefits are that AI provides objective feedback to clarify individual challenges, training records can be accumulated to visualize growth, and the burden on instructors is reduced.