JA Kyosai Adopts AI Conversational Role-playing Service 'exaBase Role-play'
ExaWizards announced that JA Kyosai will deploy its AI conversational role-playing service, 'exaBase Role-play,' for approximately 14,000 life advisors starting April 1, 2026, to enhance training efficiency and dialogue quality.
📋 Article Processing Timeline
- 📰 Published: April 2, 2026 at 00:30
- 🔍 Collected: April 1, 2026 at 16:47
- 🤖 AI Analyzed: April 21, 2026 at 23:52 (487h 4m after Collected)
ExaWizards Inc. (Minato-ku, Tokyo, Representative Director & CEO: Makoto Haruta; hereinafter 'ExaWizards') announces that the National Mutual Insurance Federation of Agricultural Cooperatives (JA Kyosai, Chiyoda-ku, Tokyo, Representative Director & President: Yoshihiko Murayama; hereinafter 'JA Kyosai') has introduced the AI conversational role-playing service 'exaBase Role-play'. JA Kyosai will start using the service on April 1, 2026, targeting approximately 14,000 life advisors who provide tailored insurance proposals to union members and users. Through high-frequency dialogue exercises utilizing AI, they aim to accelerate the acquisition of promotion skills and knowledge, and to improve dialogue quality.
☑ Background and Purpose of Introduction
Amid severe labor shortages driven by a declining birthrate and aging population, JA Kyosai is working to advance its human resource development using AI and digital technologies. This ensures they can reliably meet the diversifying needs of union members and users, continuing to provide personalized coverage. Traditional interpersonal role-playing faced challenges such as securing instructors, standardizing evaluations, and ensuring enough practice opportunities. By introducing exaBase Role-play, life advisors can engage in practical training anytime, anywhere, and as many times as they want. Through objective evaluations by AI, they can achieve efficient skill acquisition and improved conversational abilities.
☑ Key Points of this Initiative
1. A learning environment for repeated practice anytime, anywhere
Conversation practice with AI avatars is possible from tablet terminals (Lablet's), PCs, and smartphones regardless of time or location. With abundant scenarios, users can efficiently acquire member/user-centric promotion skills.
2. Objective Evaluation and Feedback by AI
AI objectively evaluates performance based on criteria and visualizes areas for improvement. This establishes a learning cycle where life advisors take ownership of their challenges and proactively grow, realizing a standardized, high-quality training environment at JAs nationwide.
3. Visualizing Growth through Accumulated Role-play Records
Past role-play results are accumulated, allowing for reflection and visualization of growth. Managers can also provide effective advice based on data, supporting the enhancement of skills across the entire organization while reducing the instructional burden.
☑ Main Features of exaBase Role-play
(1) Setting Proprietary Scenarios
Based on know-how accumulated on the frontlines of JA Kyosai, scenarios close to actual dialogue situations with members/users can be configured. Various promotion scenes, such as checking recent status and proposing coverage, are reproduced.
(2) Free Conversation with AI Avatars
AI avatars can be freely configured in terms of gender, age, and personality. By developing avatars that simulate JA Kyosai's expected members/users, a realistic dialogue experience is provided.
(3) Evaluation of Representatives based on Uniform Criteria
The results of the role-play are evaluated out of 100 points based on the predefined evaluation criteria of the scenarios. Individualized feedback by AI encourages each life advisor to view challenges as their own, boosting their motivation for further improvement.
(4) Checking Training Status
Managers can check at a glance how far each life advisor has progressed with their role-playing and whether they have cleared the criteria. Text and videos of training content can also be recorded.
☑ Background and Purpose of Introduction
Amid severe labor shortages driven by a declining birthrate and aging population, JA Kyosai is working to advance its human resource development using AI and digital technologies. This ensures they can reliably meet the diversifying needs of union members and users, continuing to provide personalized coverage. Traditional interpersonal role-playing faced challenges such as securing instructors, standardizing evaluations, and ensuring enough practice opportunities. By introducing exaBase Role-play, life advisors can engage in practical training anytime, anywhere, and as many times as they want. Through objective evaluations by AI, they can achieve efficient skill acquisition and improved conversational abilities.
☑ Key Points of this Initiative
1. A learning environment for repeated practice anytime, anywhere
Conversation practice with AI avatars is possible from tablet terminals (Lablet's), PCs, and smartphones regardless of time or location. With abundant scenarios, users can efficiently acquire member/user-centric promotion skills.
2. Objective Evaluation and Feedback by AI
AI objectively evaluates performance based on criteria and visualizes areas for improvement. This establishes a learning cycle where life advisors take ownership of their challenges and proactively grow, realizing a standardized, high-quality training environment at JAs nationwide.
3. Visualizing Growth through Accumulated Role-play Records
Past role-play results are accumulated, allowing for reflection and visualization of growth. Managers can also provide effective advice based on data, supporting the enhancement of skills across the entire organization while reducing the instructional burden.
☑ Main Features of exaBase Role-play
(1) Setting Proprietary Scenarios
Based on know-how accumulated on the frontlines of JA Kyosai, scenarios close to actual dialogue situations with members/users can be configured. Various promotion scenes, such as checking recent status and proposing coverage, are reproduced.
(2) Free Conversation with AI Avatars
AI avatars can be freely configured in terms of gender, age, and personality. By developing avatars that simulate JA Kyosai's expected members/users, a realistic dialogue experience is provided.
(3) Evaluation of Representatives based on Uniform Criteria
The results of the role-play are evaluated out of 100 points based on the predefined evaluation criteria of the scenarios. Individualized feedback by AI encourages each life advisor to view challenges as their own, boosting their motivation for further improvement.
(4) Checking Training Status
Managers can check at a glance how far each life advisor has progressed with their role-playing and whether they have cleared the criteria. Text and videos of training content can also be recorded.