Buzzworthy New Product 'Berobero Bar' Promoted by 25 Live Streamers at Everylive's Major Event, Creating High Engagement

Everylive Inc. (Headquarters: Minato-ku, Tokyo, Representative Director: Kazuyoshi Kageyama) collaborated with Gold Star Inc. to implement a promotional campaign for the new product, 'Berobero Bar', at 'Hyakka Ryoran Sai no Shukuten', one of the largest annual events for the live streaming app 'everylive', held on Friday, March 27, 2026.

Gold Star Inc. New Product 'Berobero Bar' The 'Berobero Bar' introduced at this event is an ice cream bar characterized by its unique tongue (bero) shape and a novel sensory experience where the outside is crispy, and the inside transforms into a jelly-like consistency when licked. With its pop visuals and intuitively enjoyable concept, it has garnered attention as an "experiential sweet" that makes you want to try it. Its pop visuals and intuitive concept have high affinity with live streaming, and its appeal was disseminated in real-time through streamers' reactions and viewer comments.

'Hyakka Ryoran Sai no Shukuten' Streaming Scene On the event day, in addition to the official everylive broadcast, approximately 25 participating streamers conducted product experiences and introductions within their respective streams. During the streams, 'Berobero Bar' was sampled and introduced, creating high engagement through two-way communication, synchronized with viewer comments and gifting. Furthermore, by coordinating with MC-led productions, a promotional deployment was realized where the stream viewing and the real-life venue experience were integrated.

MC Shizuka Oya Takashi Yanagisawa

Key Points of This Initiative This initiative leveraged the characteristics of live streaming by combining streamers' sampling and introductions, real-time interaction with viewer comments, creating excitement through gifting, and secondary diffusion via social media posts, delivering the product as an "experiential content." By combining live streaming and real events, it achieved marketing where the experience itself spreads as content, integrating everything from "awareness" to "experience" and then to "diffusion."

Future Outlook Based on the "Live Streaming x Product Promotion" model established through this initiative, Everylive will strengthen future collaborations with Gold Star Inc. through the implementation of this campaign.

● Strengthening live commerce and stream-linked marketing ● Enhancing diffusion strategies utilizing SNS and short videos ● Supporting brand awareness expansion and new customer acquisition

Furthermore, Everylive aims to go beyond being just a streaming platform and will work to maximize the value of companies' products and brands as an "integrated marketing base combining streaming, SNS, and real-life experiences."

Seeking Promotional Collaboration for Companies and Brands Everylive is seeking companies and brands interested in promotional measures that combine live streaming, SNS, and real-life events. Through streamers' experiential content, communication with viewers, and SNS diffusion, we will create "buzz generation starting from experience." We can offer proposals tailored to various objectives, such as new product launches, awareness expansion, and sales promotion. Companies and brands interested are encouraged to inquire.

Company Information: Headquarters Location: Toranomon 1-16-16 Toranomon 1-chome MG Building 7F, Minato-ku, Tokyo Representative Director: Kazuyoshi Kageyama Established: February 1, 2022 Business Content: Operation of the comprehensive entertainment platform "everyfriends"

Download the everylive app here: [https://everylive.go.link/gezbK](https://everylive.go.link/gezbK)

Official Links Official Website: [https://everylive.jp/](https://everylive.jp/) Official Instagram: [https://www.instagram.com/everylive_/](https://www.instagram.com/everylive_/) Official X (formerly Twitter): [https://twitter.com/everylive_jp](https://twitter.com/everylive_jp) Official Youtube: [https://www.youtube.com/channel/UCvoRTDg5egwHGMZV0hlB17Q](https://www.youtube.com/channel/UCvoRTDg5egwHGMZV0hlB17Q) Official TikTok: [https://www.tiktok.com/@every.live.jp](https://www.tiktok.com/@every.live.jp) Official LINE: [https://lin.ee/RPW93Nz](https://lin.ee/RPW93Nz) Official note: [https://note.com/everylive](https://note.com/everylive)

What is everyfriends "everyfriends" is a "comprehensive entertainment platform" that fuses diverse content such as videos, manga, games, and live commerce. We started our video posting service in July 2025 and plan to expand into various content genres in the future.

▼Service Site Here [https://everyfriends.net/](https://everyfriends.net/)

Growing Support and Attention Cumulative Downloads: Over 650,000 Cumulative Streamer Contracts: 8,600 Media Coverage: PRESIDENT Online, Toyo Keizai, ORICON NEWS, etc.

▼Inquiries about this matter here [https://everylive.jp/livercontact/](https://everylive.jp/livercontact/)