Trendy New Product 'Berobero-bar' Promoted by 25 Streamers, Generating High Engagement at everylive's Major Event
everylive Co., Ltd. partnered with Gold Star Co., Ltd. to promote the new ice cream 'Berobero-bar' at the major live streaming event. About 25 streamers introduced the product, creating high viewer engagement.
📋 Article Processing Timeline
- 📰 Published: April 2, 2026 at 20:00
- 🔍 Collected: April 2, 2026 at 14:00
- 🤖 AI Analyzed: April 21, 2026 at 06:22 (448h 21m after Collected)
everylive Co., Ltd. (Headquarters: Minato-ku, Tokyo, CEO: Kazuyoshi Kageyama) announced that it has implemented a promotional campaign for the new product 'Berobero-bar' in collaboration with Gold Star Co., Ltd. during 'Hyakkaryoran Irodori no Shukuten,' one of the largest annual events for the live streaming app 'everylive,' held on Friday, March 27, 2026.
## Gold Star Co., Ltd.'s New Product 'Berobero-bar'
The 'Berobero-bar' introduced at this event is an ice cream bar characterized by its unique tongue-like shape and a new sensory eating experience where the outside is crunchy, and the inside turns into a jelly-like texture when licked. Its pop visuals and intuitive, fun concept have garnered attention as an 'experiential dessert' that makes people want to try it spontaneously.
The pop visuals and intuitive concept have a high affinity with live streaming. Through the streamers' reactions and viewers' comments, its appeal was spread in real time.
## Scenes from the 'Hyakkaryoran Irodori no Shukuten' Stream
On the day of the event, in addition to the official everylive broadcast, about 25 participating streamers experienced and introduced the product within their own streams.
During the streams, they tasted and showcased the 'Berobero-bar,' creating high engagement through two-way communication linked with viewer comments and gifting.
Furthermore, by linking the stream with the MC-led stage production, they realized a promotional deployment where viewing the stream and experiencing it at the physical venue became one unified event.
## Gold Star Co., Ltd.'s New Product 'Berobero-bar'
The 'Berobero-bar' introduced at this event is an ice cream bar characterized by its unique tongue-like shape and a new sensory eating experience where the outside is crunchy, and the inside turns into a jelly-like texture when licked. Its pop visuals and intuitive, fun concept have garnered attention as an 'experiential dessert' that makes people want to try it spontaneously.
The pop visuals and intuitive concept have a high affinity with live streaming. Through the streamers' reactions and viewers' comments, its appeal was spread in real time.
## Scenes from the 'Hyakkaryoran Irodori no Shukuten' Stream
On the day of the event, in addition to the official everylive broadcast, about 25 participating streamers experienced and introduced the product within their own streams.
During the streams, they tasted and showcased the 'Berobero-bar,' creating high engagement through two-way communication linked with viewer comments and gifting.
Furthermore, by linking the stream with the MC-led stage production, they realized a promotional deployment where viewing the stream and experiencing it at the physical venue became one unified event.