Hot New Product "Berobero Bar" Promoted by 25 Streamers in Live Broadcasts, Generating High Engagement at everylive's Major Event
everylive successfully promoted the new product "Berobero Bar" through live streaming, creating high engagement with 25 streamers and integrating online and offline experiences.
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- 📰 Published: April 2, 2026 at 20:00
Everylive Inc. (Headquarters: Minato-ku, Tokyo; Representative Director: Kazuyoshi Kageyama) collaborated with Gold Star Inc. to implement a promotion for their new product "Berobero Bar" at "Hyakka Ryoran Sai no Shukuten," everylive's largest annual event for its live streaming app "everylive," held on Friday, March 27, 2026.
Gold Star Inc.'s New Product "Berobero Bar"
"Berobero Bar," introduced at this event, is an ice bar characterized by its unique tongue (bero) shape and a new sensory eating experience: crunchy on the outside and transforming into a jelly-like texture when licked on the inside. With its pop visuals and intuitively enjoyable concept, it has garnered attention as an "experiential dessert" that makes you want to try it.
Its pop visuals and intuitively enjoyable concept have high affinity with live streaming, and its appeal was spread in real-time through streamers' reactions and viewer comments.
Scenes from the "Hyakka Ryoran Sai no Shukuten" Broadcast
On the day of the event, in addition to everylive's official broadcast, approximately 25 participating streamers conducted product experiences and introductions within their respective broadcasts.
During the broadcasts, they sampled and introduced "Berobero Bar," creating high engagement through interactive communication linked to viewer comments and gifting.
Furthermore, by linking with the MC's direction and presentation, a promotional campaign was realized that integrated broadcast viewing with the real-world venue experience.
MCs
Key Points of This Initiative
In this initiative, we leveraged the characteristics of live streaming to implement a promotion that delivered the product as an "experiential content." This involved product tasting and introduction by streamers, real-time interaction with viewer comments, generating excitement through gifting, and secondary dissemination through SNS posts. By combining live streaming with real-world events, we integrated "awareness" to "experience" and further to "dissemination," achieving marketing where the experience itself spreads as content.
Future Outlook
Based on the "live streaming x product promotion" model established through this initiative, everylive will continue to strengthen its collaboration with Gold Star Inc.
● Strengthening live commerce and streaming-linked marketing
● Strengthening dissemination measures utilizing SNS and short videos
● Expanding brand awareness and supporting new customer acquisition
Furthermore, everylive aims to maximize corporate product and brand value not just as a streaming platform, but as an "integrated marketing platform for streaming, social media, and real-world experiences."
Seeking Promotional Partnerships with Companies and Brands
everylive is seeking companies and brands interested in promotional initiatives that combine live streaming, SNS, and real-world events.
We will realize "buzz generation starting from experience" through experience sharing by streamers, communication with viewers, and SNS dissemination.
We can propose solutions tailored to various objectives, such as new product announcements, brand awareness expansion, and purchase promotion.
Interested companies and brands are encouraged to contact us.
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Head Office Location |
Toranomon 1-16-16 Toranomon 1-chome MG Building 7F, Minato-ku, Tokyo |
|---|---|
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Representative Director |
Kazuyoshi Kageyama |
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Established |
February 1, 2022 |
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Business Activities |
Operation of the comprehensive entertainment platform "everyfriends" |
Download the everylive apphere
Official Links
Official Website ：https://everylive.jp/
Official Instagram ：https://www.instagram.com/everylive_/
Official X (formerly Twitter) ：https://twitter.com/everylive_jp
Official Youtube ：https://www.youtube.com/channel/UCvoRTDg5egwHGMZV0hlB17Q
Official TikTok ：https://www.tiktok.com/@every.live.jp
Official LINE ：https://lin.ee/RPW93Nz
Official note ：https://note.com/everylive
What is everyfriends?
"everyfriends" is a "comprehensive entertainment platform" that integrates diverse content such as videos, manga, games, and live commerce.
The video posting service launched in July 2025, and various other content genres are planned for future expansion.
▼Service website here
Growing Support and Attention
Cumulative downloads ：Over 650,000
Cumulative streamer contracts ：8,600 people
Media coverage実績 ：PRESIDENT Online, Toyo Keizai, ORICON NEWS etc.
▼Contact us regarding this matter here
FAQ
What kind of product is "Berobero Bar"?
It's a unique tongue-shaped ice bar offering a new sensory experience, crunchy on the outside and transforming into a jelly-like texture on the inside.
What were the characteristics of this promotion?
It was an experiential promotion combining live streaming and a real event, integrating product tasting/introduction by streamers, interactive communication with viewers, and SNS dissemination.
What are everylive's future business plans?
everylive plans to strengthen promotional partnerships to maximize corporate product and brand value, positioning itself as an "integrated marketing platform for streaming, social media, and real-world experiences."