The highly anticipated second installment of the popular prize "Crane Game Master's Winning Curry" is here! "Crane Game Master's Winning Curry Flakes," fully produced by crane game pro Naoya Igarashi, now available as a crane game prize.

Toyo Co., Ltd. (Head Office: Okegawa City, Saitama Prefecture, Representative Director: Hideo Nakamura), which operates the crane game theme park "EVERYDAY," will introduce "Crane Game Master's Winning Curry Flakes" as a crane game prize starting Sunday, July 19, 2026. This is the second installment of "Crane Game Master's Winning Curry," which was introduced as a special project for "Crane Game Day" on March 3, 2025, and received a great response.

A New Versatile Product Born from a Popular Prize

"Crane Game Master's Winning Curry" is an original product fully produced by Naoya Igarashi, a crane game professional well-known from popular TV programs.

Mr. Igarashi is known as a leading master in the crane game world, having won over 20,000 types of prizes in approximately 40 years. The curry, which has been his "source of power" throughout his challenges, has been commercialized as a prize.

What is Crane Game Winning Curry?

Introduced as a crane game prize at all EVERYDAY stores on "Crane Game Day" on March 3, 2025, it was well-received by many customers and became one of EVERYDAY's popular original prizes.

Therefore, we have newly developed "Crane Game Master's Winning Curry Flakes" as a product that can be enjoyed with a wider range of arrangements at home, not just as a retort curry. It will be offered as a crane game prize.

Easy-to-Melt, Easy-to-Use Flake Type Adopted

This product maintains the rich umami and exquisite balance of spices supervised by Mr. Igarashi, while adopting an easy-to-melt, easy-to-use flake type. Manufacturing is handled by Inoue Spice, known as a manufacturer of authentic spice curry in Saitama Prefecture. Under Mr. Igarashi's supervision, an authentic curry flake with an original blend has been developed.

Product Overview

[Product Name] Crane Game Master's Winning Curry Flakes

[Supervision] Crane game professional Naoya Igarashi

[Introduction Start Date] Sunday, July 19, 2026

[Participating Stores] All EVERYDAY stores

While focusing on the aroma of spices and deep richness, it is finished with an easy-to-eat flavor that can be enjoyed by a wide range of generations.

Furthermore, it is a single-serving size, eliminating the need for measuring, making it ideal for those living alone or who want to cook only a small amount.

It can be enjoyed not only as curry rice but also arranged in a wide variety of dishes such as curry udon, curry fried rice, curry soup, and stir-fries, allowing you to easily enjoy the "master's taste" at your dining table every day.

[Product Features]

- Supervised by a master who has won over 20,000 types of prizes in over 40 years - Recreates the taste of the popular prize "Crane Game Master's Winning Curry" in flake form - Easy-to-melt, easy-to-use flake type - Single-serving size, no measuring required - Convenient for individuals living alone or for small-portion cooking - Versatile arrangements possible, including curry udon, stir-fries, and soups - Also recommended as a "winning menu" before challenging a crane game

Naoya Igarashi's Comment

"I am truly happy that so many people have enjoyed Crane Game Master's Winning Curry. This time, we planned a flake-type product so that you can enjoy the taste more freely.

It can be arranged in various dishes such as udon, fried rice, and soup, not just curry rice, so I hope you will enjoy the master's taste at home. I would be happy if it could be of help to everyone challenging something, whether it's a crane game, work, studying, or sports."

Profile of Planning and Development Staff Crane game professional Naoya Igarashi

A leading figure in the crane game world with over 40 years of experience.

Certified as a "Crane Game Master" by the Japan Crane Game Association, passed the Kuredatsu Kentei Level 1.

As the first store manager of "Original World's Best Game Center EVERYDAY Gyoda Store," he has won over 20,000 types of prizes.

Inspired by the success of winning his first prize in a crane game at the age of 5, he became engrossed in the charm of crane games and has since dedicated his life to them.

He currently contributes to the promotion of crane game culture and the development of the industry through appearances on TV programs and as a crane game instructor.

[Company Profile]

Company Name: Toyo Co., Ltd. Head Office Address: 2F, Mametora Shopping Park, 2-9-36 Nishi, Okegawa City, Saitama Prefecture Phone Number: 048-593-2525 Corporate Site: https://www.ev-toyo.com/

≪Crane Game Company≫

- EVERYDAY Official Website

https://www.toyo-everyday.com/

- "EVERYDAY Gyoda Store" Official Website: https://ufo-everyday.com/

- "EVERYDAY Tottekiya Tokyo Main Store" Official Website: https://everyday-cranegame-world.com/

- "EVERYDAY Tamanokuni Store" Official Website: https://everydaytamanokuni.com/

- "EVERYDAY Toretoreya Okegawa Store"

Official Website: https://www.toretoreya-okegawa.com/

[Contact Information for this Release]

Crane Game Theme Park EVERYDAY Tottekiya

Operating Company: Toyo Co., Ltd. Public Relations Manager: Igarashi, Kanai Direct PR Phone Numbers

070-3607-2852 (Igarashi Direct)

080-5936-1256 (Kanai Direct)

Dedicated PR Email Address

toyo-press@toyo-egroup.jp