China's Largest Video SNS "Bilibili" x Crane Game Specialty Store "EVERYDAY" Announce First Global Collaboration This Summer

TOYO Corporation (CEO: Hideo Nakamura, Headquarters: Okegawa City, Saitama Prefecture, hereinafter "Our Company"), which operates the crane game specialty store "EVERYDAY" under the corporate philosophy of "Creating Smiles," will participate in the global campaign "Play the World Online (玩转地球Online)" hosted by "Bilibili," a video and SNS platform with an overwhelming share among China's Gen Z.

<Background and Objectives of the Collaboration>

In recent years, with the increase in inbound tourists and the growing cultural exchange between young generations in Japan and China, this first collaboration has been realized to provide a new entertainment space where domestic and international fans can connect in real life through Japan's unique, high-quality crane game culture.

From July 1, 2026 (Wed) to August 31, 2026 (Mon), EVERYDAY, as the sole officially designated store in Japan, will host a variety of limited experiential events to liven up the entertainment scene this summer.

<Development of "3-Stage Challenge" Covering Everything from Store Visit to Video Posting>

This event will feature an experiential program that seamlessly connects users from their store visit to playing crane games and posting videos on social media.

Special Page: https://www.toretoreya-okegawa.com/zh-hans/bilibili-campaign-2026/

*Event details can be confirmed on the official announcement and special page.

【Stage 1】 "Free Play Ticket" Presented for Showing Bilibili User Screen

Customers who present their Bilibili user screen on their smartphone upon visiting the store will receive welcome benefits on the spot based on their account's membership rank (Lv. 2 or higher). This is a special preferential plan for active users who regularly use the platform.

Lv. 2: 1 Free Play Ticket x 5

Lv. 3 - Lv. 4: Above benefits + 200 yen 5-play ticket x 2

Lv. 5 - Lv. 6: Above benefits + 200 yen 5-play ticket x 2 + EVERYDAY Limited Original Mascot

*This campaign is open to all Bilibili regular members (Lv. 2 or higher).

【Stage 2】 Promotion of Engagement through "Mini Game Challenge" with Free Participation

Anyone can participate in EVERYDAY's signature festival event (content varies by store) for all ages, once for free. Furthermore, by presenting the Bilibili collaboration screen, an additional "Crane Game Free Play Ticket" will be awarded as a participation prize, regardless of the game's outcome.

【Stage 3】 Implementation of Video Posting Campaign "Video Posting Grand Prize"

A diffusion-type incentive system has been established to encourage users to share their in-store experiences as videos to the world. We aim to expand global recognition by promoting official video recording and posting on Bilibili.

How to Participate: Film a video in the store and post it on Bilibili with the designated hashtag (#玩转地球Online#).

Standard Prize: 1 Free Play Ticket x 5 + EVERYDAY Original Carry Bag.

Video Posting Grand Prize: If the number of views for videos posted during the event period (until August 31, 2026) exceeds 50,000, you will receive any one prize of your choice from the store.

<Event Overview>

Event Period: July 1, 2026 (Wed) - August 31, 2026 (Mon)

Participating Stores: All 4 EVERYDAY crane game specialty stores (Saitama Prefecture: Gyoda Store, Tokyo Main Store, Okegawa Store / Tokyo Metropolis: Tamano Kuni Store)

Please experience and cover this "new entertainment space" that fuses Japan's unique high-quality crane game culture with the nostalgic excitement of a festival.

【Company Profile】

Company Name: TOYO Corporation Headquarters Address: 2F Mame-Tora Shopping Park, Nishi 2-chome 9-36, Okegawa City, Saitama Prefecture Phone Number: 048-593-2525 Corporate Site: https://www.ev-toyo.com/

≪Crane Game Company≫

- EVERYDAY Official Website

https://www.toyo-everyday.com/

- "EVERYDAY Gyoda Store" Official Website: https://ufo-everyday.com/

- "EVERYDAY Tottekiya Tokyo Main Store" Official Website: https://everyday-cranegame-world.com/

- "EVERYDAY Tamano Kuni Store" Official Website: https://everydaytamanokuni.com/

- "EVERYDAY Toretoreya Okegawa Store"

Official Website: https://www.toretoreya-okegawa.com/

【Contact and Inquiries Regarding This Release】

Crane Game Theme Park EVERYDAY Tottekiya

Operating Company: TOYO Corporation

Public Relations Representative: Ko

Direct PR Email Address: toyo-press@toyo-egroup.jp