Saitama's Leading Recycling Shop "Everyday Gold Rush" ~April "Memory Appraisal" Monthly Grand Prize Winner Announcement~
Everyday Gold Rush, a recycling shop in Saitama, announced the winner of its April "Memory Appraisal" Grand Prize. A heartwarming story of a ring, a cherished gift to a deceased mother, was selected, highlighting the company's unique business model and customer experience.
📋 Article Processing Timeline
- 📰 Published: May 8, 2026 at 19:00
- 🔍 Collected: May 8, 2026 at 10:31
- 🤖 AI Analyzed: May 9, 2026 at 02:58 (16h 26m after Collected)
## Press Release Information
Title: Everyday Gold Rush, Saitama's Leading Recycling Shop: April "Memory Appraisal" Monthly Grand Prize Winner Announcement
Toyo Co., Ltd. (Okegawa City, Saitama Prefecture, Representative Director: Hideo Nakamura), a reuse company operating eight recycling shops throughout Saitama Prefecture under the corporate philosophy of "Creating Smiles," will announce the winner of the "April Monthly Memory Appraisal Grand Prize" on May 7th, covering all stores from April 1st to 30th. This grand prize-winning item is selected from approximately 50 items purchased through "Memory Appraisal" during the month.
### What is Memory Appraisal?
Memory Appraisal is a unique appraisal system developed by our company, which has been in operation since October 2014. During the purchase process, we listen to the customer's cherished memories associated with their item. A "Memory Appraisal Value" is then added separately from the standard appraisal amount. The Memory Appraisal Value fluctuates based on the content of the memories. "Memory Appraisals" are conducted face-to-face by certified "Memory Appraisers," and we have purchased various items with rich memories over time.
Watch the video here
Pt900 Aquamarine Diamond Halo Ring
#### Memories Shared about the Item
As a child, I lived with just my mother in a housing complex. My mother worked tirelessly to ensure I lacked nothing. In fifth grade, I decided to give my mother a ring for her birthday, using pocket money from my father. I borrowed the insufficient amount from my father and bought an aquamarine ring. When I nervously presented it, my mother was overjoyed and kept it carefully, never resizing it, even though it didn't fit.
Last year, my mother passed away. Despite her declining health, she never complained, and one night, she passed away calling my name. Later, while organizing her jewelry box, I found that ring in the center. I decided to entrust its future, along with my memories, to someone else. It was a precious memento, released with tears but ultimately with a smile.
### Introduction of Charisma Memory Appraiser, Hayakawa
February 2001: Joined the company
Everyday Ageo store: Assistant Manager and Prize Manager
2011: Moved to the reuse division in September 2011 due to the closure of EV Ageo store
Moved to Everyday Gold Rush Okegawa store: Okegawa Store Manager
Block Leader → Supervisor → Area Manager
TV Tokyo "Morning Charge" (2015)
TV Asahi "Super J Channel" (2021)
Fuji TV "Pop UP" (2022)
TBS "Sakurai and Ariyoshi THE YAKAI" (2026)
Available for media and interview requests at any time.
- Media experience
- Ayako Hayakawa
### What is the Recycling Specialist Shop "Everyday Gold Rush"?
Everyday Gold Rush is a recycling specialty shop managed by Toyo Co., Ltd., operating 8 purchase-specialized stores in Saitama Prefecture. It primarily buys jewelry, precious metals, brand-name goods, and watches.
The company has introduced its unique "Memory Appraisal," a service that increases the purchase price by listening to customers' memories associated with their items.
#### Strengths of Gold Rush
- "Memory Appraisal"
We respect the memories and background associated with customers' items, conducting appraisals that consider not just market value but also emotional value.
- "In-Front-of-You Appraisal"
We carefully appraise each item right in front of the customer, explaining the details thoroughly.
- "Community-Based Service"
With 39 years of operation in Saitama Prefecture, we deeply understand local characteristics and customer needs, building strong trusting relationships.
- "Expert Knowledge and Experience"
We have staff with abundant knowledge and experience in jewelry, precious metals, brand-name goods, and watches, enabling us to offer fair purchase prices.
Through these strengths, Gold Rush has earned high praise and trust from local customers.
#### Everyday Gold Rush Store List
- Everyday Gold Rush Ario Fukaya Store TEL: 048-579-5705
- Everyday Gold Rush Honjo Store TEL: 049-571-8871
- Everyday Gold Rush Kuki Store TEL: 0480-48-7099
- Everyday Gold Rush Elmi Konosu Store TEL: 048-542-9555
- Everyday Gold Rush Kitamoto Store TEL: 048-577-3353
- Everyday Gold Rush PAPA Ageo Store TEL: 048-729-5423
- Everyday Gold Rush Miyahara Store TEL: 048-729-5510
- Everyday Gold Rush Aeon Sengendai Store TEL: 048-993-4566
### About Toyo Co., Ltd.
A company headquartered at 2-9-36 Nishi, Okegawa City, Saitama Prefecture, founded in 1986. It primarily operates reuse and crane game businesses in Saitama Prefecture.
#### Reuse Business
"Everyday Gold Rush," "Ginza Toyo Jewelry," etc., involve the purchase and sale of jewelry, precious metals, brand-name goods, watches, and loose stones.
#### Crane Game Business
"Everyday Gyoda Store," "Every
Title: Everyday Gold Rush, Saitama's Leading Recycling Shop: April "Memory Appraisal" Monthly Grand Prize Winner Announcement
Toyo Co., Ltd. (Okegawa City, Saitama Prefecture, Representative Director: Hideo Nakamura), a reuse company operating eight recycling shops throughout Saitama Prefecture under the corporate philosophy of "Creating Smiles," will announce the winner of the "April Monthly Memory Appraisal Grand Prize" on May 7th, covering all stores from April 1st to 30th. This grand prize-winning item is selected from approximately 50 items purchased through "Memory Appraisal" during the month.
### What is Memory Appraisal?
Memory Appraisal is a unique appraisal system developed by our company, which has been in operation since October 2014. During the purchase process, we listen to the customer's cherished memories associated with their item. A "Memory Appraisal Value" is then added separately from the standard appraisal amount. The Memory Appraisal Value fluctuates based on the content of the memories. "Memory Appraisals" are conducted face-to-face by certified "Memory Appraisers," and we have purchased various items with rich memories over time.
Watch the video here
Pt900 Aquamarine Diamond Halo Ring
#### Memories Shared about the Item
As a child, I lived with just my mother in a housing complex. My mother worked tirelessly to ensure I lacked nothing. In fifth grade, I decided to give my mother a ring for her birthday, using pocket money from my father. I borrowed the insufficient amount from my father and bought an aquamarine ring. When I nervously presented it, my mother was overjoyed and kept it carefully, never resizing it, even though it didn't fit.
Last year, my mother passed away. Despite her declining health, she never complained, and one night, she passed away calling my name. Later, while organizing her jewelry box, I found that ring in the center. I decided to entrust its future, along with my memories, to someone else. It was a precious memento, released with tears but ultimately with a smile.
### Introduction of Charisma Memory Appraiser, Hayakawa
February 2001: Joined the company
Everyday Ageo store: Assistant Manager and Prize Manager
2011: Moved to the reuse division in September 2011 due to the closure of EV Ageo store
Moved to Everyday Gold Rush Okegawa store: Okegawa Store Manager
Block Leader → Supervisor → Area Manager
TV Tokyo "Morning Charge" (2015)
TV Asahi "Super J Channel" (2021)
Fuji TV "Pop UP" (2022)
TBS "Sakurai and Ariyoshi THE YAKAI" (2026)
Available for media and interview requests at any time.
- Media experience
- Ayako Hayakawa
### What is the Recycling Specialist Shop "Everyday Gold Rush"?
Everyday Gold Rush is a recycling specialty shop managed by Toyo Co., Ltd., operating 8 purchase-specialized stores in Saitama Prefecture. It primarily buys jewelry, precious metals, brand-name goods, and watches.
The company has introduced its unique "Memory Appraisal," a service that increases the purchase price by listening to customers' memories associated with their items.
#### Strengths of Gold Rush
- "Memory Appraisal"
We respect the memories and background associated with customers' items, conducting appraisals that consider not just market value but also emotional value.
- "In-Front-of-You Appraisal"
We carefully appraise each item right in front of the customer, explaining the details thoroughly.
- "Community-Based Service"
With 39 years of operation in Saitama Prefecture, we deeply understand local characteristics and customer needs, building strong trusting relationships.
- "Expert Knowledge and Experience"
We have staff with abundant knowledge and experience in jewelry, precious metals, brand-name goods, and watches, enabling us to offer fair purchase prices.
Through these strengths, Gold Rush has earned high praise and trust from local customers.
#### Everyday Gold Rush Store List
- Everyday Gold Rush Ario Fukaya Store TEL: 048-579-5705
- Everyday Gold Rush Honjo Store TEL: 049-571-8871
- Everyday Gold Rush Kuki Store TEL: 0480-48-7099
- Everyday Gold Rush Elmi Konosu Store TEL: 048-542-9555
- Everyday Gold Rush Kitamoto Store TEL: 048-577-3353
- Everyday Gold Rush PAPA Ageo Store TEL: 048-729-5423
- Everyday Gold Rush Miyahara Store TEL: 048-729-5510
- Everyday Gold Rush Aeon Sengendai Store TEL: 048-993-4566
### About Toyo Co., Ltd.
A company headquartered at 2-9-36 Nishi, Okegawa City, Saitama Prefecture, founded in 1986. It primarily operates reuse and crane game businesses in Saitama Prefecture.
#### Reuse Business
"Everyday Gold Rush," "Ginza Toyo Jewelry," etc., involve the purchase and sale of jewelry, precious metals, brand-name goods, watches, and loose stones.
#### Crane Game Business
"Everyday Gyoda Store," "Every