Everyday Gold Rush, a Leading Recycling Shop in Saitama, Announces March 'Memory Assessment' Grand Prize Winner
Toyo Co., Ltd., which operates recycling shops in Saitama, announced the March grand prize for its unique 'Memory Assessment' service, which adds value based on customers' emotional stories.
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- 📰 Published: April 29, 2026 at 00:00
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Toyo Co., Ltd. (Okegawa City, Saitama; CEO: Hideo Nakamura), a reuse company operating under the philosophy of 'Smile Creation,' announced the March monthly 'Memory Assessment' Grand Prize winner on April 28. The winner was selected from 50 items purchased through the 'Memory Assessment' program during the month at their eight 'Everyday Gold Rush' stores across Saitama.
[What is Memory Assessment?]
Memory Assessment is a unique appraisal method introduced in October 2014. During the purchase process, assessors listen to the precious memories customers have with their items and add a 'Memory Appraisal Value' separate from the standard market value. The amount varies depending on the content of the memory. These assessments are conducted face-to-face by certified 'Memory Assessors' who have purchased a wide variety of stories to date.
[Grand Prize Story: K18 Diamond Necklace]
The winning item was a beautiful ring and necklace featuring sparkling melee diamonds. The owner, a woman who fulfilled her childhood dream and worked as a nurse until retirement, shared her story. She described her days in the operating room as a high-pressure environment where a moment's distraction was not allowed, and she was constantly responsible for people's lives. Despite the harsh conditions, she dedicated herself to training juniors while continuously taking exams herself. 'I collected these pieces one by one as a reward whenever I passed an exam,' she said. This necklace, in particular, was an irreplaceable treasure that supported her in that intense workplace. Now that her post-retirement caregiving work has also come to a close, she shared with a bright expression, 'I have fewer opportunities to wear them now, so I’d like to use the funds from these pieces to help with travel expenses and visit overseas...'
[Introduction of Charismatic Memory Assessor Ayako Hayakawa]
Ayako Hayakawa joined the company in February 2001. After serving as deputy manager at the Ageo store, she moved to the reuse department in 2011, becoming the manager of the Okegawa store. She has risen through the ranks as a Block Leader, Supervisor, and now Area Manager. She has extensive media experience, appearing on TV programs such as TV Tokyo's 'Morning Charge' (2015), TV Asahi's 'Super J Channel' (2021), Fuji TV's 'Pop UP!' (2022), and TBS's 'Sakurai & Ariyoshi THE Yakai' (2026). She is available for media inquiries and interviews at any time.
[What is Everyday Gold Rush?]
Everyday Gold Rush is a recycling specialty shop operated by Toyo Co., Ltd., with eight locations in Saitama Prefecture. They primarily purchase jewelry, precious metals, watches, and brand-name goods. The company's strength lies in its 'Memory Assessment' service, which increases the purchase price based on the emotional value of the item, 'Front-of-the-Eye Assessment' for transparency, and strong trust built through 39 years of community-rooted service in Saitama.
[Store List]
- Ario Fukaya Store: 048-579-5705
- Honjo Store: 049-571-8871
- Kuki Store: 0480-48-7099
- Elumi Konosu Store: 048-542-9555
- Kitamoto Store: 048-577-3353
- PAPA Ageo Store: 048-729-5423
- Miyahara Store: 048-729-5510
- Ion Sengen-dai Store: 048-993-4566
[About Toyo Co., Ltd.]
Founded in 1986 and headquartered in Okegawa City, Saitama, the company operates reuse and crane game businesses. Its reuse division includes 'Everyday Gold Rush' and 'Ginza Toyo Jewelry,' specializing in the purchase and sale of jewelry, precious metals, brand goods, and loose stones.
[What is Memory Assessment?]
Memory Assessment is a unique appraisal method introduced in October 2014. During the purchase process, assessors listen to the precious memories customers have with their items and add a 'Memory Appraisal Value' separate from the standard market value. The amount varies depending on the content of the memory. These assessments are conducted face-to-face by certified 'Memory Assessors' who have purchased a wide variety of stories to date.
[Grand Prize Story: K18 Diamond Necklace]
The winning item was a beautiful ring and necklace featuring sparkling melee diamonds. The owner, a woman who fulfilled her childhood dream and worked as a nurse until retirement, shared her story. She described her days in the operating room as a high-pressure environment where a moment's distraction was not allowed, and she was constantly responsible for people's lives. Despite the harsh conditions, she dedicated herself to training juniors while continuously taking exams herself. 'I collected these pieces one by one as a reward whenever I passed an exam,' she said. This necklace, in particular, was an irreplaceable treasure that supported her in that intense workplace. Now that her post-retirement caregiving work has also come to a close, she shared with a bright expression, 'I have fewer opportunities to wear them now, so I’d like to use the funds from these pieces to help with travel expenses and visit overseas...'
[Introduction of Charismatic Memory Assessor Ayako Hayakawa]
Ayako Hayakawa joined the company in February 2001. After serving as deputy manager at the Ageo store, she moved to the reuse department in 2011, becoming the manager of the Okegawa store. She has risen through the ranks as a Block Leader, Supervisor, and now Area Manager. She has extensive media experience, appearing on TV programs such as TV Tokyo's 'Morning Charge' (2015), TV Asahi's 'Super J Channel' (2021), Fuji TV's 'Pop UP!' (2022), and TBS's 'Sakurai & Ariyoshi THE Yakai' (2026). She is available for media inquiries and interviews at any time.
[What is Everyday Gold Rush?]
Everyday Gold Rush is a recycling specialty shop operated by Toyo Co., Ltd., with eight locations in Saitama Prefecture. They primarily purchase jewelry, precious metals, watches, and brand-name goods. The company's strength lies in its 'Memory Assessment' service, which increases the purchase price based on the emotional value of the item, 'Front-of-the-Eye Assessment' for transparency, and strong trust built through 39 years of community-rooted service in Saitama.
[Store List]
- Ario Fukaya Store: 048-579-5705
- Honjo Store: 049-571-8871
- Kuki Store: 0480-48-7099
- Elumi Konosu Store: 048-542-9555
- Kitamoto Store: 048-577-3353
- PAPA Ageo Store: 048-729-5423
- Miyahara Store: 048-729-5510
- Ion Sengen-dai Store: 048-993-4566
[About Toyo Co., Ltd.]
Founded in 1986 and headquartered in Okegawa City, Saitama, the company operates reuse and crane game businesses. Its reuse division includes 'Everyday Gold Rush' and 'Ginza Toyo Jewelry,' specializing in the purchase and sale of jewelry, precious metals, brand goods, and loose stones.