From Food to Daily Necessities, It's the 'Era of Playing to Win'! 'Everyday Supermarket,' Where You 'Shop' with Crane Games, Receives Huge Response as a New 'Play x Savings' Experience

Toyo Co., Ltd. (Location: Okegawa City, Saitama Prefecture, hereinafter 'the Company') operates the crane game theme park 'Everyday Tamanokuni Store.' The new section 'Everyday Supermarket (Market)' launched within this park has been highly acclaimed by many customers since December 2025.

This initiative has also garnered significant attention from various media outlets, being featured in the Nikkei Shimbun, FNN Prime Online, and Fuji TV's news program 'Live News It!'.

## A New Experience: 'Saving While Playing' Noticed by Television

Television broadcasts introduced how food and daily necessities can be won through crane games, highlighting it as 'a new style to save living expenses while playing.' The store features vegetables, fruits, beverages, and daily necessities, and customers placing prizes in carts resembles actual supermarket shopping.

## 'Affordable Winning' Design Gains Support

The media reported on systems designed for 'actual affordable winning,' such as:

- Machines allowing multiple plays for 100 yen per attempt
- Low-priced crane games playable for 5 yen or 10 yen

This design has garnered wide support for offering an experience where people 'can enjoy themselves and help with household finances.'

## Popularity Expanding, Especially Among Families

A characteristic feature is that a wide range of generations can enjoy the experience for their respective purposes, with parents and children visiting together, children aiming for snacks, and adults targeting food and daily necessities. This new value of 'enjoying with family and being useful for daily life' has been highly evaluated.

## High Social Impact Also Appreciated

This section has also attracted attention for its social aspects, including:

- Addressing rising prices and saving propensity
- Reducing food loss ('Mottainai Catcher')
- Contributing to local communities

As an initiative that contributes to social issues through 'play,' it has been highly praised by the media.

## Future Outlook

Under its corporate philosophy of 'creating smiles,' the Company will continue to provide value that balances 'fun' and 'practicality' through crane games. 'Everyday Supermarket' is a symbolic initiative that demonstrates the evolution of 'game centers becoming entities that support daily life.' Please look forward to further developments.

【Company Overview】

Company Name: Toyo Co., Ltd.
Head Office Address: Mametora Shopping Park 2F, 2-9-36 Nishi, Okegawa City, Saitama Prefecture
Phone Number: 048-593-2525
Corporate Website: https://www.ev-toyo.com/

≪Crane Game Company≫

- Everyday Official Website
https://www.toyo-everyday.com/

- 'Everyday Gyoda Store'
Official Website: https://ufo-everyday.com/

- 'Everyday Tottekiya Tokyo Main Store'
Official Website: https://everyday-cranegame-world.com/

- 'Everyday Tamanokuni Store'
Official Website: https://everydaytamanokuni.com/

- 'Everyday Toretoreya Okegawa Store'
Official Website: https://www.toretoreya-okegawa.com/

【Contact for this Release】

Crane Game Theme Park Everyday Tottekiya

Operating Company: Toyo Co., Ltd.
PR Managers: Igarashi, Kanai
Direct PR Phone Numbers:

070-3607-2852 (Igarashi Direct)

080-5936-1256 (Kanai Direct)

PR Email Address:

toyo-press@toyo-egroup.jp