Welfare Support Crane Game 'Mainichi Yakitate Bread Catcher', Commended by Saitama Prefecture and Governor, Celebrates 5th Anniversary. Top 5 Popularity Ranking Revealed for the Initiative Started in 2021 Using Handmade Bread from an Employment Support Facility as Prizes.
The 'Mainichi Yakitate Bread Catcher' at the 'Everyday Gyoda store' operated by Toyo Co., Ltd., celebrated its 5th anniversary. Over 5 years, it has supported an employment support facility by using their handmade bread as prizes, distributing over 80,000 breads.
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- 📰 Published: April 7, 2026 at 01:30
- 🔍 Collected: April 6, 2026 at 17:00
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The popular crane game initiative 'Mainichi Yakitate Bread Catcher,' installed at the crane game theme park 'Everyday Gyoda store' operated by Toyo Co., Ltd. (Headquarters: Okegawa City, Saitama Prefecture / CEO: Hideo Nakamura), celebrated its 5th anniversary on Wednesday, April 1st of this year since its start in 2021. The game features handmade bread purchased from 'Pain de Noix' (Konosu City), an employment support welfare facility.
The 'Mainichi Yakitate Bread Catcher' started in 2021 as an initiative to purchase bread made at 'Pain de Noix,' an employment support bakery operated by a welfare facility near the Everyday Gyoda store, and offer it as a prize in a crane game. As a unique initiative that allows customers to enjoy the game while supporting welfare, it has been used by many customers and has garnered attention, being featured in media such as television programs.
Through this project, we have supported over 80,000 breads and delivered about 30 types of bread to our customers. By providing bread carefully made at the facility as an amusement prize, we are simultaneously supporting the activities of the welfare facility and promoting the appeal of the local community.
The 'Mainichi Yakitate Bread Catcher' can be enjoyed for 100 yen per play, making it a popular crane game for a wide range of generations, from children to adults.
## ■ How the Initiative Was Born
The 'Mainichi Yakitate Bread Catcher' was born from a consultation from 'Pain de Noix,' the employment support bakery operated by a welfare facility near the Everyday Gyoda store.
It began with a request, 'Could you let us sell bread in the parking lot?' because their sales had decreased due to the impact of the COVID-19 pandemic.
At that time, Naoya Igarashi, who was the manager of the Everyday Gyoda store (currently the manager of the Crane Game Business Department), proposed, 'By using them in the crane game, we might be able to deliver more bread to more customers,' which led to the start of this initiative.
Since the beginning of the start (Note: the original text cuts off here).
The 'Mainichi Yakitate Bread Catcher' started in 2021 as an initiative to purchase bread made at 'Pain de Noix,' an employment support bakery operated by a welfare facility near the Everyday Gyoda store, and offer it as a prize in a crane game. As a unique initiative that allows customers to enjoy the game while supporting welfare, it has been used by many customers and has garnered attention, being featured in media such as television programs.
Through this project, we have supported over 80,000 breads and delivered about 30 types of bread to our customers. By providing bread carefully made at the facility as an amusement prize, we are simultaneously supporting the activities of the welfare facility and promoting the appeal of the local community.
The 'Mainichi Yakitate Bread Catcher' can be enjoyed for 100 yen per play, making it a popular crane game for a wide range of generations, from children to adults.
## ■ How the Initiative Was Born
The 'Mainichi Yakitate Bread Catcher' was born from a consultation from 'Pain de Noix,' the employment support bakery operated by a welfare facility near the Everyday Gyoda store.
It began with a request, 'Could you let us sell bread in the parking lot?' because their sales had decreased due to the impact of the COVID-19 pandemic.
At that time, Naoya Igarashi, who was the manager of the Everyday Gyoda store (currently the manager of the Crane Game Business Department), proposed, 'By using them in the crane game, we might be able to deliver more bread to more customers,' which led to the start of this initiative.
Since the beginning of the start (Note: the original text cuts off here).