An Unprecedented Entrance Ceremony! Challenge the "Self-Realization Catcher" Crane Game to Get What You Want and Become Who You Aspire to Be! Entrance Ceremony Held to Discuss Dreams While Experiencing Corporate Philosophy Through a Crane Game.

Toyo Corporation (Head Office: Okegawa City, Saitama Prefecture), whose corporate philosophy is "Creating Smiles," will hold its entrance ceremony for new employees on Wednesday, April 1, 2026, at its headquarters.

This year's entrance ceremony will feature a crane game-style ceremony with the theme of self-realization, based on the concept of "Seizing one's own future." This initiative, which combines goal setting and the experience of achievement, is an unprecedented new endeavor.

■ Why a Crane Game for the Entrance Ceremony?

This initiative is not merely an event but aims to "understand the essence of work through experience."

① Experiencing the moment "smiles are created" firsthand

By experiencing the joy and sense of accomplishment at the moment of winning a prize, new employees will understand the value of our "Smile Creation Business" as their own.

② Communicating and "learning through play" with senior employees

Senior employees will guide the process while directly teaching tips on how to play.
This fosters natural communication, leading not only to relationship building with senior employees but also making it easier for new employees to converse with each other, thereby building connections with their peers.
As a result, it contributes to reducing anxiety before assignment and promoting team formation.

③ An opportunity to visualize one's desired self and clarify future goals

Through challenging the crane game, new employees will experience the process of devising strategies and achieving results towards a goal. This experience allows each new employee to reaffirm their desired self and provides an opportunity to more concretely grasp their goals as working adults.

■ What is the "Self-Realization Catcher"?

The "Self-Realization Catcher" is an original catcher developed exclusively for the entrance ceremony, based on the popular "10-yen Catcher" at the crane game specialty store "EVERY ."

Inside the machine, along with the company emblem, are capsules containing the "desired self" and "future goals" drawn by the new employees. By grabbing these with their own hands, new employees will experientially learn the idea that "goals are not given, but must be seized by oneself."

■ Interview Points

・ A new form of human resource education where employees "experience work" on their first day.
・ The contrast between the tense atmosphere of the entrance ceremony and the laughter generated by the game experience.
・ "Experiential training" that aligns with the values of Generation Z.
・ The realistic expressions of new employees rejoicing as they actually win prizes.
・ An educational method that conveys the corporate philosophy "through experience, not words."

※ Both photos and videos are produced for easy shooting.

To Media Representatives:

We are accepting interviews on the day of the entrance ceremony. Media representatives interested in our entrance ceremony are requested to apply for interviews via email at the following address.

Click here to apply by email

toyo-press@toyo-egr