Euglena's Agri Business Expands to Household Products and Production Distribution

Euglena Co., Ltd. (Headquarters: Minato-ku, Tokyo, Representative Director and President: Mitsuru Izumo) announces the expansion of its Euglena-infused fertilizer and cultivation soil initiatives, which have primarily been demonstrated for agricultural professionals, to household gardening products and local distribution of produce. This expansion is part of the efforts of its feed and fertilizer brand "Ikimono-tachi ni Euglena" in the agri sector, their third pillar of business. As the first phase of this initiative, Euglena-infused organic cultivation soil will be available for sale on individual e-commerce platforms. Concurrently, "Euglena-grown" spinach and komatsuna, cultivated using Euglena-infused fertilizers, will become available for purchase at direct sales stores in Saku City and Karuizawa Town, Nagano Prefecture, among others. By traversing both BtoB and BtoC domains, Euglena aims to enable consumers to experience the technologies and knowledge cultivated in primary industries in familiar settings, striving for sustainable agriculture centered on the microalgae Euglena. Euglena-infused organic cultivation soil, "Euglena-grown" spinach Euglena-infused cultivation soil for the home gardening market Euglena-infused organic cultivation soil is a potting mix developed with microalgae Euglena as part of its organic raw materials, aiming for healthy plant growth and a positive impact on soil environment. The company has continuously conducted research and demonstration tests utilizing Euglena as fertilizer and cultivation soil, confirming possibilities such as activating soil microbial flora. Since its product announcement in 2025*, while primarily provided to agricultural professionals through fertilizer stores, interest was also expressed in the home gardening sector, including home vegetable gardens. Thus, sales have now commenced for the first time on individual e-commerce platforms. *Press release dated October 16, 2025: "Brand first! 4 products of 100% organic fertilizer and organic cultivation soil utilizing Euglena released" https://www.euglena.jp/news/20251016-2/ This product comes in a 14L capacity, suitable for pot and planter cultivation. Since pH and EC are pre-adjusted, users can start growing vegetables and flowers immediately after purchase. The company aims to expand this offering to meet the demand for home gardening, providing an environmentally conscious cultivation option for households. This product is sold on the "Yorozuya Souko" EC shop and Rakuten Ichiba. Yorozuya Souko: https://www.yorozuya-souko.com/SHOP/4580500330037.html Rakuten Ichiba: https://item.rakuten.co.jp/yorozuya-souko/4580500330037/ "Euglena-grown" spinach and komatsuna now available "Euglena-grown" spinach and komatsuna, cultivated by Mr. Soichi Maruyama, who engages in agriculture in Komoro City, Nagano Prefecture, have reached harvest season and are now available for purchase at the following stores. *Availability may vary depending on stock and store/day. Karuizawa HOCCHI Ichiba Healthy Terrace Saku Minami AEON Mall Sakudaira A・COOP Farmers Sakudaira Mr. Maruyama, while performing daily agricultural tasks as an independent farmer, has continuously innovated in soil preparation and cultivation methods, collaborating with our fertilizer business for two years. Currently, he is diligently cultivating using Euglena-infused fertilizers, leading to the sale of "Euglena-grown" spinach and komatsuna. The commencement of EC sales for Euglena-infused cultivation soil for individuals and the expansion of "Euglena-grown" vegetables are part of our efforts to broaden our agri business, moving beyond the production site closer to consumers. The goal is to observe consumer reactions and real-world usage in the home gardening market and local distribution, and to utilize these results for future product development, proposals to producers, and consideration of business expansion. Moving forward, the company will continue to value the technologies and knowledge cultivated in the primary industry, and propose sustainable agricultural options that are integrated into daily household and community life. In 2005, succeeded in establishing the world's first outdoor mass cultivation technology for edible microalgae Euglena (Japanese name: Midorimushi). Under the purpose of "Making people and the Earth healthy," and to embody "Sustainability First" where business growth leads to solving social issues, the company promotes healthcare, biofuel, and agri businesses along its basic strategy of biomass 5F (Food, Fine Chemical, Feed, Fertilizer, Fuel). Since 2014, it has continuously implemented the "Euglena GENKI Program," delivering Euglena cookies rich in nutrients to children in Bangladesh.