[Limited Quantity] A Cool and Refreshing Treat for Summer Skin. The Cool Type Returns from the Skincare Powder Series with Over 2 Million Units Shipped*!
ettusais is releasing a limited-quantity cool type of its popular skincare powder, which has sold over 2 million units. It aims to capture seasonal demand with a product that keeps sticky summer skin cool and comfortable while correcting the appearance of pores.
📋 Article Processing Timeline
- 📰 Published: May 14, 2026 at 21:00
- 🔍 Collected: May 14, 2026 at 12:32
- 🤖 AI Analyzed: May 14, 2026 at 14:41 (2h 8m after Collected)
ettusais, a cosmetics brand developed by ettusais Co., Ltd. (Location: Minato-ku, Tokyo; President: Kazunori Yoshida), is launching limited-quantity items that make summer makeup more comfortable with a cool, refreshing sensation and pleasant feel.
For summer skin, which is prone to 'stickiness,' 'pores,' and 'makeup smudging' due to increased sebum production from rising temperatures.
The popular cool type, praised for its cool and smooth texture, is making its return from our skincare powder series, which has surpassed 2 million* total units shipped.
The light, transparent powder melts into the skin to softly correct pores, leading to a smooth, translucent, and radiant complexion even in the hot and humid summer.
*Total for the skincare powder series from May 2018 to the end of February 2026.
Please experience the cool and clear comfort that stands by you through the harsh summer.
Nationwide release on Thursday, May 14, 2026
*Please note that some stores may not carry this product.
ettusais Skincare Powder (Pressed) Cool ¥2,640 (tax included)
Pore-less* smooth skincare powder
The cool type is back again this year.
*Due to makeup effect.
For flushed summer skin, a cool and smooth application.
From our skincare powder that blends in with a melting texture to softly blur pores, the cool type is here again this year!
Stay comfortable even through the harsh heat of summer with a pleasant cooling sensation and shine control. The light, transparent powder melts in to softly correct pores.
Furthermore, by using it at the end of your nighttime skincare routine, it locks in skincare benefits, allowing you to enjoy comfortable skin 24 hours a day.
◇Product Features◇
● Controls shine for a smooth, transparent, and radiant complexion.
- Contains anti-shine mineral powder and transparent glow-up powder.
● Blends into the skin as if the powder disappears, blurring pores.
- Contains highly transparent, melting-feel micro-particle powder.
● Locks in the effects of your skincare routine, leaving skin feeling moisturized.
- Contains anti-skin-irritation mineral powder.
- Contains Double Hyaluronic Acid (Sodium Acetyl Hyaluronate & Sodium Hyaluronate) (moisturizing), and beauty oils (Argan Oil (moisturizing), Evening Primrose Oil & Jojoba Oil (emollient)).
● Removable with face wash & Free-from formula
- Alcohol (ethanol)-free, paraben-free, pearl-free, tar-dye-free.
● Refreshing application and scent
- Contains cooling-touch powder / Herbal citrus scent.
● Allergy tested (This does not mean that allergies will not occur in all individuals).
● Non-comedogenic tested (This does not mean that acne will not form in all individuals).
◇How to Use◇
● Take an appropriate amount on the puff and glide it over the skin.
● Please do not discard the attached transparent film.
● If used alone, it can be removed with a face wash.
・ The listed price is the suggested retail price.
・ The in-store launch date may vary depending on the store's situation.
ettusais Official Website: https://www.ettusais.co.jp
ettusais Official Instagram: https://www.instagram.com/ettusaisjp
ettusais Official Twitter: https://twitter.com/ettusais_jp
Customer inquiries email address: infoet@ettusais.co.jp
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