Business Management App "kanaeru" to Be Launched on April 1st, Enabling Entrepreneurs to Achieve Self-Realization and Profit Simultaneously

etomoji Inc. (Location: Shinjuku-ku, Tokyo; Representative Director: Hanae Kiyokawa) will publicly release "kanaeru," a business management app that unifies goal setting and budget/actual management (P/L management), on Wednesday, April 1, 2026. This app is designed for small business owners and sole proprietors who feel uncomfortable with numbers.

By linking the "Mandala Chart" framework with financial data, this app visualizes the business situation of small business owners and sole proprietors, supporting their self-realization and sustainable growth.

Background of Development: The "Business Management Wall" Faced by Small Business Owners

A survey announced by TechBiz Inc. in January 2026 revealed that 66.5% of freelancers struggle with accounting tasks such as tax returns and number management, and over 80% responded that they "do not have a professional to consult with"*.

For small business owners and sole proprietors without dedicated accounting staff, it is difficult to secure time to face numbers amidst daily tasks, and their business progress and financial situation tend to become opaque.

Furthermore, psychological hurdles such as "not knowing who to consult" or "being afraid to look at numbers" hinder business growth and continuity. We believe that in order to achieve sustainable management, it is urgent to create an environment where business owners can overcome their "indifference or fear" of numbers and objectively grasp their daily actions and business situation as data.

Development Philosophy: etomoji's Unique Approach to Supporting Lonely Entrepreneurs

etomoji Inc. operates as a collective of contract members not bound by employment contracts.

This organization was not created to provide "a place where people can work freely," but rather to be "a place where people who want to think, learn, and continue to create proactively can truly grow."

The people we work with and interact with daily are precisely the target audience for "kanaeru": individual business owners and freelancers.

It is precisely because we have a high resolution on the loneliness and real problems they face that we decided to develop a service that is not merely an inorganic accounting tool, but rather "a companion for living one's life, taking on challenges, and contributing to society."

Features of kanaeru: A Mechanism for "Fulfilling Management" that Balances Self-Realization and Profit

Feature 1: Integrated Management of Mandala Chart and P/L (Profit and Loss Statement)

To simultaneously pursue "self-realization (what you want to do)" and "business performance (earning properly)," goal setting using the Mandala Chart and daily P/L management are integrated into one app. You can face numbers without resistance, valuing words and images.

Feature 2: "3-Layer Structure" and "10-Year Backward Calculation" for Actionable Goals

Goals are broken down into large, medium, and small layers using the Mandala Chart, with small goals directly digestible as task lists. By calculating backward from a 10-year vision, "what needs to be done now" is clarified, and a motivational presentation is implemented upon achievement.

Feature 3: Mentor System and Community to End "Lonely Management"

In addition to providing tools, we offer a mentor function for consulting experts anytime when anxious, and organize exclusive events and study sessions. By changing the environment, we support entrepreneurs in growing into financially savvy managers.

Moving forward, we aim to contribute to building a society where small business owners and sole proprietors can overcome their fear of numbers, envision their "desired future," and steadily achieve self-realization.

Service Overview

• Service Name: Business Management App "kanaeru"

• Launch Date: April 1, 2026

• Target: Small business owners, sole proprietors, freelancers

• Usage Fee: 2,480 JPY (tax included) per month

• Service URL: https://etomoji.co.jp/kanaeru/

Company Profile

• Company Name: etomoji Inc. 

• Established: March 2022 

• Location: FARO Kagurazaka 1F, 5-1 Fukuro-machi, Shinjuku-ku, Tokyo 

• Business Activities: Branding, Creative business, Education business 

• Company Website: https://etomoji.co.jp/

Contact Information for This Matter

• Contact Person: Hanae Kiyokawa, Representative Director

• Phone: 03-6403-9487

• Email: hanae-kiyokawa@etomoji.co.jp