Launch of 'kanaeru' on April 1: A Business Management App that Balances Executive Self-Realization and Profit
etomoji Co., Ltd. will launch 'kanaeru' on April 1, 2026. This business management app for small businesses links Mandala charts with financial data to integrate goal setting and budget control.
📋 Article Processing Timeline
- 📰 Published: April 1, 2026 at 19:00
- 🔍 Collected: April 1, 2026 at 10:15
- 🤖 AI Analyzed: April 22, 2026 at 06:21 (500h 6m after Collected)
etomoji Co., Ltd. (Location: Shinjuku-ku, Tokyo; CEO: Hanae Kiyokawa) will publicly release 'kanaeru', a business management app that integrates goal setting and budget-to-actual management (PL management) for small businesses and sole proprietors who have a weakness for numbers, starting Wednesday, April 1, 2026.
By linking the 'Mandala chart' framework with financial data, this app visualizes the business situation of small businesses and sole proprietors, supporting the business owner's self-realization and sustainable growth.
**Development Background: The 'Wall of Business Management' Faced by Small Businesses**
According to a survey published by TechBiz Co., Ltd. in January 2026, 66.5% of freelancers face difficulties with accounting tasks such as tax returns and number management, and over 80% answered that they 'have no specialized person to consult with'*.
For small businesses and sole proprietors without dedicated accounting staff, it is difficult to secure time to face the numbers while being chased by daily tasks, and the reality is that their own business progress and financial status tend to become a black box.
Furthermore, psychological hurdles such as 'not knowing who to consult' or 'being afraid to look at the numbers' become factors that hinder business growth and continuity. We believed that in order to conduct sustainable management, there is an urgent need for an environment where managers can dispel their 'indifference or fear' towards numbers and grasp their daily actions and management status as objective data.
Source
* TechBiz Co., Ltd. 'Survey on the "Tax Return Lost" Problem among Freelancers' (Published January 2026) https://prtimes.jp/main/html/rd/p/000000052.000126520.html
**Thought behind Development: Approaching Lonely Managers in a Way Only etomoji Can**
etomoji Co., Ltd. operates its organization as a collective of outsourced members not bound by employment contracts.
It is an organization aimed not at creating a 'place to work freely', but a 'place where people who want to proactively think, learn, and continue creating can grow in earnest'.
By linking the 'Mandala chart' framework with financial data, this app visualizes the business situation of small businesses and sole proprietors, supporting the business owner's self-realization and sustainable growth.
**Development Background: The 'Wall of Business Management' Faced by Small Businesses**
According to a survey published by TechBiz Co., Ltd. in January 2026, 66.5% of freelancers face difficulties with accounting tasks such as tax returns and number management, and over 80% answered that they 'have no specialized person to consult with'*.
For small businesses and sole proprietors without dedicated accounting staff, it is difficult to secure time to face the numbers while being chased by daily tasks, and the reality is that their own business progress and financial status tend to become a black box.
Furthermore, psychological hurdles such as 'not knowing who to consult' or 'being afraid to look at the numbers' become factors that hinder business growth and continuity. We believed that in order to conduct sustainable management, there is an urgent need for an environment where managers can dispel their 'indifference or fear' towards numbers and grasp their daily actions and management status as objective data.
Source
* TechBiz Co., Ltd. 'Survey on the "Tax Return Lost" Problem among Freelancers' (Published January 2026) https://prtimes.jp/main/html/rd/p/000000052.000126520.html
**Thought behind Development: Approaching Lonely Managers in a Way Only etomoji Can**
etomoji Co., Ltd. operates its organization as a collective of outsourced members not bound by employment contracts.
It is an organization aimed not at creating a 'place to work freely', but a 'place where people who want to proactively think, learn, and continue creating can grow in earnest'.