What is the name of the company promoting plant-based materials from waste coconuts in Tokyo, and who is its representative?

Ethically Japan LLC, based in Chuo-ku, Tokyo, is led by representative Marina Nakagawa and promotes plant-based materials from waste coconuts.

Which organization has certified the coconut-based material used by 'never leather' for its animal welfare standards?

The coconut-based material used by 'never leather' has obtained certification from PETA, confirming its compliance with animal welfare standards.

What are the three main ethical features emphasized by the 'never leather' brand in its production?

The 'never leather' brand emphasizes fair labor practices, avoidance of animal-derived materials, and reduced environmental impact through use of discarded coconut water.

On what date does the 'April Dream' initiative encourage people to share their dreams, and what does it symbolize for Ethically Japan LLC?

The 'April Dream' initiative encourages people to share their dreams on April 1st, symbolizing Ethically Japan LLC's philosophy of making low-impact materials more accessible.

Promoting Plant-Based Materials Utilizing Waste Coconuts

Q: What is the name of the ethical brand that uses 100% plant-based material from discarded coconut water?

The brand 'never leather' uses 100% plant-based material derived from coconut water that was originally destined to be discarded.

Published Apr 1, 2026 4:50 PM ・ Updated Jun 17, 2026 10:45 AM ・ 6 min read ・ Source: PR TIMES

Ethically Japan LLC is promoting its 'never leather' brand, which uses upcycled coconut water to create 100% plant-based, sustainable products. By expanding into the U.S. market, the company aims to make ethical, low-impact material choices a natural part of everyday life.

Ethically Japan LLC (Chuo-ku, Tokyo; Representative: Marina Nakagawa), a company that plans environment- and people-friendly ethical products, supports 'April Dream,' an initiative that encourages people to share their dreams on April 1st. This press release expresses our philosophy: 'Making materials with a low environmental impact more accessible.'

'Making materials with a low environmental impact more accessible.'

Currently, there is a demand for reduced environmental impact and consideration for animal welfare in the fields of fashion and daily goods. However, there is still a lack of options that can be chosen effortlessly in daily life. There is concern that ethical choices remain 'special' due to issues regarding price, quality, and availability.

Our brand, 'never leather,' uses 100% plant-based material derived from coconut water that was destined to be discarded. It is a product that combines the strength and practicality required for daily use while reducing the burden on the environment. Based on a highly transparent production background in India and Tokyo, we are committed to manufacturing that is thorough in its consideration for people, animals, and the environment. The brand's features are as follows:

1. Labor Environment Against the backdrop of harsh labor conditions in the leather industry in developing countries, we have established a manufacturing system based on fair trade.

2. Animals Responding to the growing interest in animal welfare, we provide options that do not rely on animal-derived materials. Our coconut material has obtained PETA certification.

3. Environmental Impact We use 100% plant-based material utilizing coconut water that was scheduled to be discarded. We have designed the entire process from manufacturing to disposal, building a circular model that includes collection and soil restoration.

We aim to realize a society that achieves the following three goals: 1. A society where materials with a low environmental impact are chosen daily. 2. A society where ethical choices are not special, but a natural decision. 3. A society where the choice of materials is consciously linked to their impact on society and the environment.

We aim to create a society where 'choosing materials with a low environmental impact' is not a conscious effort, but an action taken as a matter of course. The expansion of 'never leather' into the United States is an important step toward this realization. As a first step, it will be available at a stationery brand on the East Coast.

We will continue to strive for the realization of a sustainable and fair society by reviewing the nature of materials and the criteria for our choices.

◆ Contact Information [Click here for our online shop](https://neverleather.theshop.jp/) [Click here for wholesale (Japan and international)](https://www.superdelivery.com/p/do/dpsl/1004204/?word=never%20leather)

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Source: PR TIMES
Category: product_launch

Promoting Plant-Based Materials Utilizing Waste Coconuts

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