[Eternam] "Future beauty changes with the choices you make today." Ayane appointed as Brand Ambassador.

Eternam Co., Ltd. (Headquarters: Shibuya-ku, Tokyo; Representative Director: Takaaki Matsumoto), which researches, develops, and sells cosmetics with the mission of 'creating a future where the dream of eternal beauty does not end as a dream,' is pleased to announce the signing of a brand ambassador contract with Ayane, an actress who is active both domestically and internationally and continues to pursue diverse forms of expression, effective June 1, 2026. Not being afraid to change is what makes beauty. What Ayane embodies is a way of living that is not bound by fixed values or frameworks of 'how things should be,' but rather one that faces oneself and lives honestly according to the questions of the moment. Her trajectory of continuously updating herself while taking on diverse works and expressions as an actress demonstrates the possibility of 'ever-changing beauty' rather than 'completed beauty.' While affirming her current self, she continues to step into the unknown. With an unwavering core, she is not afraid of change and continues to cultivate her own uniqueness. Her supple strength resonates deeply with Eternam's philosophy of 'not giving up on future beauty and evolving wisely and naturally.' This appointment is not only a new challenge for Ayane in her expression, but also a new step for Eternam to share the 'beauty of taking on challenges,' which is passed down across generations, with society. What is passed down is a way of life. What continues to evolve is beauty. Etsuko Shihomi, who has served as a brand ambassador since May 2026, continues to challenge herself with new expressions such as flowers and music, even now at the age of 70. Meanwhile, Ayane continues to open up new possibilities for expression by polishing her physicality and sensibility while taking on works both in Japan and abroad as an actress. Although they have walked different paths and have different forms of challenge, the common value at the root is 'not stopping evolution while affirming the current self.' Through the lives of these two generations, Eternam supports the wish to 'be beautiful, wisely and for a long time, without being unreasonable,' addressing anxieties about aging and confusion caused by information overload. It is about not fearing aging, not giving up on future beauty, and continuing to evolve while being confident in one's choices. With the knowledge of a regenerative medicine research group as a background, and inspired by rare umbilical cord-derived components and cutting-edge research, Eternam has pursued the possibility of beauty that accumulates into the future, not just temporarily. To evolve without fear of change. To choose conviction over hesitation. And to expand the possibilities of future beauty. Eternam, together with its two-generation ambassadors Etsuko Shihomi and Ayane, aims for a 'society where we can continue to have confidence in future beauty.' Ambassador Comment: While trying and erroring through numerous skincare products, I finally encountered the blissful sensation that 'my skin itself is rejoicing.' The solid response of melting into the skin and becoming one. It is not a temporary adornment, but speaks directly to the 'source of beauty' that we originally possess. When I am lost, I always return here. That unwavering trust has turned into a conviction that I want to walk with this brand for the rest of my life. I believe that the 'way of beauty' advocated by Eternam will be a strength for everyone who tries to live their days hard and beautifully. I deeply empathize with that passion. Ayane Profile: Actress. In 2008, she starred in the movie 'Sanbongi Agricultural High School, Equestrian Club,' and in the same year, she won the Newcomer Award at the 33rd Hochi Film Awards, and the Newcomer Award at the Japan Academy Film Prize the following year. Since then, she has been active in a wide range of fields such as movies, dramas, and stage performances, and continues to pursue diverse expressions by appearing in works both in Japan and abroad. After graduating from Meiji Gakuin University, she studied acting at the New York Film Academy and appeared in a Hollywood production as a main cast member in 2023. In recent years, she has further expanded her activities, including appearances in overseas works, narration for documentary programs, and stage performances. She continues to update her expressions while facing herself and taking on challenges without being bound by frameworks as an actress. She also has a reputation for expressions that utilize her physicality, such as classical ballet, yoga, horseback riding, and action, and gathers support for her supple strength and presence that exudes from within. About Eternam: ■Eternam Brand 'Eternam' is a skincare brand born from regenerative medicine research. It develops skincare products for medical institutions and general consumers, including LIP serums. 'Eternam' means 'eternal' in Latin, and delivers unprecedented beauty with a supernatant liquid uniquely cultured from rare umbilical cord-derived mesenchymal stem cells. Something to give to the longing for 'eternal beauty' that dwells deep in the heart. Something that supports your thoughts and gives you the confidence to keep moving forward. Eternam wants to be such a brand.