"Taka Udon" Supervised by Popular Kurume City Udon Restaurant, Now Available at HAWKS STORE HOME

esspride Inc. (Headquarters: Shibuya-ku, Tokyo; CEO: Seiichi Nishikawa), which produces merchandise for professional sports teams and artists, launched "Taka Udon," a collaborative product between "Tachibana Udon," a popular udon restaurant in Kurume City, Fukuoka Prefecture, and the Fukuoka SoftBank Hawks, a professional baseball team based in Fukuoka Prefecture, on Friday, March 20, 2026, ahead of the season's opening on Friday, March 27, 2026. In commemoration of the launch, the "Wakataka Gacha: Taka Udon ver." is also available starting on the same day.

Additionally, our company produced a special video featuring players Taisei Makihara and Yuki Yanagita tasting "Taka Udon." This video will be released on stadium store signage, the team's official website, and social media. "Taka Udon" will be sold at HAWKS STORE HOME and Tachibana Udon stores in Kurume.

Tachibana Udon Supervised Taka Udon (with Sticker) Product Overview

We focused on recreating Tachibana Udon's signature dashi and udon flavor, creating a set of semi-fresh udon and soup base that can be easily enjoyed at home. The package design features players Taisei Makihara and Yuki Yanagita. Furthermore, it's a special edition that includes one original sticker available only with this product.

[Product Name] Tachibana Udon Supervised Taka Udon with Sticker

[Contents] Semi-fresh udon and soup base for 3 servings, 1 original sticker included

[Price] 1,950 yen (tax included)

Product Background

Tachibana Udon, a popular udon restaurant in Kurume City, Fukuoka Prefecture, is a renowned establishment beloved by Fukuoka SoftBank Hawks players. Player Taisei Makihara has been familiar with the taste of Tachibana Udon since childhood and is known as such a fan that he personally invites Tachibana Udon's food truck during his self-training sessions. Player Yuki Yanagita also customarily calls Tachibana Udon's food truck to his self-training grounds to serve media and fans, making its presence widely known both within and outside the team.

Against this background, "Taka Udon" was born as a souvenir product packed with the charm of Fukuoka, a collaboration between the community-rooted popular udon restaurant "Tachibana Udon" and the Fukuoka SoftBank Hawks. It was developed as a product that allows people to enjoy memories from the stadium and the taste of Fukuoka even at home.

About Tachibana Udon

"Tachibana Udon" is a popular udon restaurant founded in Kurume City, Fukuoka Prefecture, in 1981 (Showa 56), and has been loved by locals for over 40 years. Its Kyushu-specific "fluffy..."