Popular Kurume Udon Restaurant Supervises 'Taka Udon', Now Available at HAWKS STORE HOME

esspride Inc. (Headquarters: Shibuya-ku, Tokyo; Representative Director and CEO: Seiichi Nishikawa), a company that produces merchandise for professional sports teams and artists, has launched 'Taka Udon,' a collaboration product between the popular Kurume City, Fukuoka Prefecture udon restaurant 'Tachibana Udon' and the Fukuoka-based professional baseball team 'Fukuoka SoftBank Hawks.' The product has been on sale since March 20, 2026, ahead of the season opener on March 27, 2026. In conjunction with the release, the 'Young Hawks Gacha: Taka Udon ver.' has also been launched on the same day.

Additionally, we have produced a special video featuring players Taisei Makihara and Yuki Yanagita tasting 'Taka Udon.' This video is scheduled to be shown on stadium signage, as well as on the team's official website and social media channels. 'Taka Udon' will be sold at HAWKS STORE HOME and at Tachibana Udon locations in Kurume.

Product Overview: Tachibana Udon Supervised Taka Udon (with sticker)

We focused on recreating the signature broth and udon flavor of Tachibana Udon, resulting in a set of semi-fresh udon and soup that can be easily enjoyed at home. The package design features players Taisei Makihara and Yuki Yanagita. Furthermore, it is a special edition that includes one exclusive original sticker that can only be obtained with this product.

■ Product Background

The popular Kurume City, Fukuoka Prefecture udon restaurant 'Tachibana Udon' is a famous establishment beloved by Fukuoka SoftBank Hawks players. Taisei Makihara has been familiar with the taste of Tachibana Udon since childhood and is known as such a fan that he has invited the Tachibana Udon food truck to his personal training sessions. Similarly, it has become a tradition for Yuki Yanagita to invite the Tachibana Udon food truck to his training sessions to serve the media and fans, making its presence well-known both inside and outside the team.

Against this backdrop, 'Taka Udon' was born as a souvenir product packed with the charm of Fukuoka, created through a partnership between the locally rooted 'Tachibana Udon' and the Fukuoka SoftBank Hawks. It was developed as a product that allows fans to enjoy memories of the stadium and the taste of Fukuoka at home.

■ About Tachibana Udon

'Tachibana Udon' is a popular udon restaurant founded in 1981 in Kurume City, Fukuoka Prefecture, that has been loved by the local community for over 40 years, known for its characteristic Kyushu-style soft and fluffy texture.