No Scent Needed for Washing. Real Voices of Adults in Their 40s and 50s Supporting Unscented Shampoo "Esion"
Esion Co., Ltd. conducted a survey targeting 71 purchasers of its unscented shampoo "Esion Scalp Care Amino Shampoo" and revealed the reasons why adults in their 40s and 50s support unscented shampoo. Key reasons include consideration for the scalp, minimal interference with other scents, and ease of sharing among family members.
📋 Article Processing Timeline
- 📰 Published: March 31, 2026 at 18:40
- 🔍 Collected: April 1, 2026 at 13:39 (18h 59m after Published)
- 🤖 AI Analyzed: April 22, 2026 at 00:32 (490h 52m after Collected)
Esion Co., Ltd. (Headquarters: Fujisawa City, Kanagawa Prefecture; Representative Director: Keita Yoshida) conducted a monitor survey targeting 71 men and women in their 20s to 60s who purchased 'Esion Scalp Care Amino Shampoo (Completely Unscented)' between February 14 and March 24, 2026.
This survey confirmed that unscented shampoo is chosen not only for scent preference but also for considerations such as scalp care, ease of use for families, and compatibility with situations where one wants to avoid strong scents.
In recent years, against the backdrop of increasing awareness of strong scents from fabric softeners and cosmetics, interest in the option of "not adding scent" in hair care has also grown. Looking at the demographics of purchasers of the surveyed product, those in their 40s accounted for approximately 35% and those in their 50s for approximately 38%, indicating that the core demographic is adults who are concerned about scalp stickiness, odor, and changes in hair volume.
Furthermore, among those in their 50s, the number of male purchasers exceeded that of female purchasers, suggesting that the unscented nature eliminates the barrier of "for men" or "for women" scents, making it easy for couples and families to share, which is another reason for its selection.
## The main reasons why unscented shampoo is chosen, as confirmed by this survey, are the following three points:
**1: Consideration for the scalp**
Purchasers showed a preference for simple formulations, avoiding fragrances and other ingredients as much as possible.
**2: Minimal interference with other scents**
It was highly rated for not interfering with other scents used in daily life, such as perfumes and fabric softeners.
**3: Ease of sharing among family members**
It was supported for being easy to use for those who dislike strong scents or in households where scent preferences differ.
## Voices from monitors who actually used the product also praised the ease of use unique to unscented products. (Excerpts from survey responses)
**[Voices from male users]**
"I don't like strong scents, so unscented is good." "It's perfect for odor control* in the coming season." (50s)
"It feels like a shampoo for a new era." "The wash result makes me realize that unscented shampoo is also a valid option." (40s)
**[Voices from female users]**
"I was surprised it was truly odorless." "Since it's unscented, the whole family can use it." (50s)
"It's good that it doesn't have the peculiar scent often found in scalp shampoos." (40s)
*By washing away
This survey confirmed that unscented shampoo is chosen not only for scent preference but also for considerations such as scalp care, ease of use for families, and compatibility with situations where one wants to avoid strong scents.
In recent years, against the backdrop of increasing awareness of strong scents from fabric softeners and cosmetics, interest in the option of "not adding scent" in hair care has also grown. Looking at the demographics of purchasers of the surveyed product, those in their 40s accounted for approximately 35% and those in their 50s for approximately 38%, indicating that the core demographic is adults who are concerned about scalp stickiness, odor, and changes in hair volume.
Furthermore, among those in their 50s, the number of male purchasers exceeded that of female purchasers, suggesting that the unscented nature eliminates the barrier of "for men" or "for women" scents, making it easy for couples and families to share, which is another reason for its selection.
## The main reasons why unscented shampoo is chosen, as confirmed by this survey, are the following three points:
**1: Consideration for the scalp**
Purchasers showed a preference for simple formulations, avoiding fragrances and other ingredients as much as possible.
**2: Minimal interference with other scents**
It was highly rated for not interfering with other scents used in daily life, such as perfumes and fabric softeners.
**3: Ease of sharing among family members**
It was supported for being easy to use for those who dislike strong scents or in households where scent preferences differ.
## Voices from monitors who actually used the product also praised the ease of use unique to unscented products. (Excerpts from survey responses)
**[Voices from male users]**
"I don't like strong scents, so unscented is good." "It's perfect for odor control* in the coming season." (50s)
"It feels like a shampoo for a new era." "The wash result makes me realize that unscented shampoo is also a valid option." (40s)
**[Voices from female users]**
"I was surprised it was truly odorless." "Since it's unscented, the whole family can use it." (50s)
"It's good that it doesn't have the peculiar scent often found in scalp shampoos." (40s)
*By washing away