ESCRIT's Original Dress Brand 'PRIMACARA' Announces 'Oval Collection,' an Original Rental Jewelry Line in Collaboration with Ethical Jewelry Brand 'HASUNA'
ESCRIT collaborates with HASUNA to launch an ethical rental jewelry collection.
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- 📰 Published: March 29, 2026 at 16:32
- 🤖 AI Analyzed: May 26, 2026 at 21:27 (1396h 54m after Published)
ESCRIT, Inc. (Headquarters: Chuo-ku, Tokyo; President and CEO: Morihiro Shibuya; TSE Standard/Securities Code: 2196; hereinafter "ESCRIT"), a company primarily engaged in the planning and operation of weddings and receptions, released the "Oval Collection," an original rental jewelry line from its dress brand "PRIMACARA," on March 14, 2026.
ESCRIT has been committed to improving customer satisfaction through one-stop services provided by staff who are intimately familiar with our venues, by internalizing wedding-related content.
PRIMACARA, one of our core brands, was launched in 2009 and has since expanded to 14 locations nationwide as a venue-exclusive dress salon. While strengthening our branding, we assist brides and grooms in finding their "dress of destiny" for their wedding day.
In collaboration with the ethical jewelry brand "HASUNA," we have created an original rental jewelry collection using Akoya pearls and natural diamonds.
Following the previously announced "Leaf Collection," this "Oval Collection" introduces three types of jewelry: a tiara, short earrings, and long earrings.
"Oval Collection"
May this day of celebration be enveloped in overflowing light.
This jewelry collection expresses the scene of light showering down upon the couple to celebrate their eternal happiness through a tiara and earrings.
The base, which represents the spread of dazzling light through geometric oval motifs, is luxuriously adorned with diamonds that emit an eternal sparkle, complemented by the soft, elegant glow of Akoya pearls.
Like the "Leaf Collection," the base features milgrain (a decorative technique of continuous small beads). The design of the continuous beads embodies the wish for "eternity."
The newly created tiara in the "Oval Collection" features a design that elegantly balances oval motifs woven from curves and straight lines, incorporating space through openwork.
The 247 melee diamonds adorning the motif and the Akoya pearls placed at the tips create an exceptional presence that combines grace and glamour.
FAQ
What is the name of the new rental jewelry line announced by ESCRIT's dress brand PRIMACARA?
The new rental jewelry line announced by ESCRIT's dress brand PRIMACARA is called the 'Oval Collection'.
In collaboration with which ethical jewelry brand was the 'Oval Collection' created?
The 'Oval Collection' was created in collaboration with the ethical jewelry brand 'HASUNA'.
What types of jewelry are included in the 'Oval Collection'?
The 'Oval Collection' includes three types of jewelry: a tiara, short earrings, and long earrings.
What precious materials are used in the 'Oval Collection' jewelry?
The 'Oval Collection' jewelry uses Akoya pearls and natural diamonds.
What is the design concept behind the 'Oval Collection' jewelry?
The design concept behind the 'Oval Collection' jewelry expresses the scene of light showering down upon the couple to celebrate their eternal happiness, using oval motifs and Akoya pearls.