ES-CON Japan's 'ES CON Corporate Profile' Wins Gold at the 47th Japan BtoB Advertising Awards

## ES-CON Japan's 'ES CON Corporate Profile' Wins Gold at the 47th Japan BtoB Advertising Awards

Real estate developer Es-Con Japan (Headquarters: Minato-ku, Tokyo; President: Takatoshi Ito) is pleased to announce that its corporate profile, 'ES CON Corporate Profile,' has won the Gold Award in the Corporate Catalog category at the 47th Japan BtoB Advertising Awards, hosted by the Japan BtoB Advertising Association.

Following a rebranding effort initiated alongside the company's name change last July, the corporate profile was completely redesigned. The project aimed to create a branding book that fosters empathy rather than simply introducing services, focusing on content and design that convey the company's purpose: 'Ideal to Real.'

## Intent Behind the Redesign

The design was renewed to match the tone of the company's new logo and symbol mark. As a 'Life Developer,' the company emphasizes developing real estate tailored to the unique needs of each site and region, with no two buildings sharing the same concept.

To convey the passion for 'monozukuri' (craftsmanship) and the meticulous detail put into its products, the new corporate profile uses striking, newly commissioned photographs and architectural perspectives. The redesign was driven by the desire for stakeholders to experience the company's initiatives and appeal through this new medium.

## About the Japan BtoB Advertising Awards

The Japan BtoB Advertising Awards (hosted by the Japan BtoB Advertising Association, supported by the Ministry of Economy, Trade and Industry and the Nikkan Kogyo Shimbun) have been held since 1980 to promote the development of BtoB advertising. This competition focuses on communication tools within the BtoB field, honoring excellence in both the corporate communication activities of advertisers and the integrated technology of creative agencies, with the goal of advancing and upgrading BtoB marketing communication.

## Comments from the Jury

This corporate catalog was created to commemorate the company's 30th anniversary and to re-evaluate its existence and relationship with stakeholders. The cover features a double-layered structure, with the front and back sections being slightly larger than the A4 short edge, resulting in a nearly square shape, while the internal pages protrude from the cover—a delightful surprise. The design is truly exceptional, with a robust visual composition across every page. The paper quality is pleasant to the touch, and as one reads through, the company's warm consideration for its stakeholders is clearly conveyed. It is a work that maximizes the unique advantages of print media.

## Comments from the Creative Team

'During the creation of these creative tools, we engaged in countless discussions with the Es-Con team. We felt that their core identity lies in the philosophy that "real estate is a means to improve the region and society" and the value that "envisioning ideals and realizing them is our true work."

We hope that we have successfully conveyed not just the developments and projects, but also this social perspective and zeal for craftsmanship.'
(Paradox Inc. / Ryosuke Ide, Ryoga Okamoto)

## Company Overview

Company Name: Es-Con Japan Ltd.
Address: 2-10-4 Toranomon, Minato-ku, Tokyo 105-0001
Representative: Takatoshi Ito, President
Business: Residential sales, real estate development, property leasing, asset management, etc.
Official Website: https://www.es-conjapan.co.jp/