Popular Okayama Pizza Shop "Bon Pizza" Inspired by NY Culture: Rubbermaid "Brute Containers" Support Pizza Production

Erecta Co., Ltd. (Headquarters: Meguro-ku, Tokyo; President: Tsukasa Yanagiya) has published a case study on its official website regarding the introduction of Rubbermaid "Brute Containers" at "Bon Pizza," a popular pizza shop in Okayama Prefecture.

This case study introduces the store design of "Bon Pizza," inspired by New York culture, and the background of utilizing "Brute Containers" within that worldview.

Bon Pizza is a popular pizza shop in Okayama that expresses its own unique style while being influenced by the atmosphere and culture of New York. The owner's attention to detail is reflected throughout the store, including the DIY-style interior and industrial space utilizing the texture of materials. It was within this worldview that the Rubbermaid "Brute Container" from the United States was adopted.

Previously, Bon Pizza used aluminum cans for its operations, but felt there were challenges in terms of durability, ease of handling, and operational efficiency. Therefore, they introduced Rubbermaid "Brute Containers," which are used in professional settings worldwide. The introduction of these containers, known for their high durability and transportability, has streamlined store operations related to pizza making and reduced the daily workload.

In addition to high functionality as a commercial product, Brute Containers feature a rugged and impactful design. At Bon Pizza, they blend naturally as an item that constitutes the store's worldview, rather than just being equipment. This case study highlights the use of Rubbermaid products to achieve both functional value through "improved work efficiency" and emotional value through "space and brand experience."

Erecta continues to support professionals in various industries with a multitude of products, including its unique and one-of-a-kind wire shelving.