FREEDIA and Circlace Form Comprehensive Alliance to Provide AI Services for CAIO (Chief AI Officer)

FREEDIA Inc. (Headquarters: Toshima-ku, Tokyo; President and CEO: Atsushi Sato; hereinafter "the Company"), which advocates "AI DRIVEN FREEDOM (a world where AI liberates people)" and supports corporate DX promotion, and Circlace Inc. (Headquarters: Chuo-ku, Tokyo; Chairman and President: Scott Sato; hereinafter "Circlace"), which supports corporate growth through digital solutions, have formed a comprehensive alliance.

This alliance will strengthen the provision of AI services for CAIOs, who are responsible for management transformation through AI.

Based on a deep understanding of management, operations, and expertise in AI and data, this partnership will accelerate the provision of AI services, leveraging both companies' track records in AI, ERP, Salesforce, Anaplan, and other solutions. Furthermore, by combining the solutions and human resources of both companies, we will promote value creation aimed at solving societal and corporate challenges.

Background and Purpose of the Collaboration

The Company is committed to solving increasingly sophisticated and complex management and operational challenges for companies through highly specialized solutions and human resources. In recent years, against the backdrop of social issues such as "population decline," "AI talent shortage," and "DX talent shortage," deep knowledge and execution capabilities across management, operations, AI, and data are more demanded than ever. In this context, we believe it is crucial to combine Circlace's advanced technologies and broad knowledge and achievements with the Company's highly specialized solutions and human resources to create greater value and meet the diverse needs of society and companies. Through this collaboration, we will merge the strengths of both companies to meet more advanced societal demands.

Overview of the Collaboration

The Company and Circlace will establish a joint support system, leveraging their knowledge and track records in world-leading AI and data technology, and combining their respective strengths in SaaS areas such as Salesforce and Anaplan, which both companies handle, and their data. The Company specializes in AI, Databricks, ServiceNow, and Microsoft's AI data solutions, while FREEDIA has strengths in a wide range of operational knowledge and high technical capabilities, from enterprise marketing and sales to ERP. By combining the knowledge of both companies, we will solve CAIO's challenges across management, operations, and data for our customers.

<Exchange of Technology and Knowledge>

Both companies will promote human resource exchange through the sharing of AI, data, and SaaS knowledge, cross-assignment of project managers and engineers, and sharing of training programs.

Expected Effects

Through this collaboration, we will lead projects for conceptualization of all operations and IT planning under the CAIO. This will accelerate the customer companies' management transformation through AI. We will also accelerate the development of AI talent in customer companies, contributing to the improvement of Japanese companies' competitiveness.

Representative Comments

Atsushi Sato, President and CEO, FREEDIA Inc.

"I am confident that through our partnership with Circlace, we can further strengthen our value proposition in the DX and AI domains. By combining the knowledge and human resources of both companies, we will contribute to the sustainable growth of businesses."

Scott Sato, Chairman and President, Circlace Inc.

"I am confident that this alliance will elevate our value proposition in the DX and AI domains. By combining the strengths of both companies, we will support the transformation of Japanese companies in a more effective way."

Company Overview

About FREEDIA Inc.

Under the vision of "AI DRIVEN FREEDOM (a world where AI liberates people)," FREEDIA is a group of DX professionals who empower companies to "do more" by leveraging world-class platforms such as Salesforce, Oracle, and Anaplan. With strengths in extensive operational knowledge spanning from core operations to front office and high implementation capabilities, we provide consulting that accelerates the creation of autonomous organizations (self-driving support) utilizing AI.

• Representative: Atsushi Sato, President and CEO

• Head Office Address: Ichigo Higashi-Ikebukuro Building 6F, 1-34-5 Higashi-Ikebukuro, Toshima-ku, Tokyo

• Established: 2000

• URL: https://eqshare.jp/ *Scheduled to switch soon

About Circlace Inc.

Circlace is an IT company that handles everything from the introduction to maintenance and operation of cutting-edge cloud solutions such as autonomous AI, Salesforce, and Microsoft. As a DX promotion partner, we provide upstream support focused on strategic consulting. Listed on the Tokyo Stock Exchange Growth Market in April 2022.

• Representative: Scott Sato, Chairman and President

• Head Office Address: Urban Net Nihonbashi Nichome Building 6F, 2-1-3 Nihonbashi, Chuo-ku, Tokyo

• Established: 2012

• URL: https://www.circlace.com/