EQSHARE Renames to "FREEDIA," Appoints Takayasu Kanemoto as New Director and COO
EQSHARE has rebranded as FREEDIA and welcomed Takayasu Kanemoto, a specialist with extensive multi-cloud experience, as its new Director and COO to accelerate AI-driven business transformation.
📋 Article Processing Timeline
- 📰 Published: April 1, 2026 at 19:00
EQSHARE Co., Ltd. (Headquarters: Tokyo; CEO: Atsushi Sato), a provider of DX support and cloud consulting, officially changed its name to "FREEDIA Co., Ltd." on April 1, 2026. Simultaneously, the company announced the appointment of Takayasu Kanemoto, who possesses one of the leading track records in multi-cloud implementation in Japan, as Director and COO.
### Background and Vision of the Name Change
The new name "FREEDIA" embodies the vision "AI DRIVEN FREEDOM"—a world where AI empowers people to be free. The company aims to evolve into an entity that opens up new possibilities together with customers, partners, and employees by mastering advanced technologies like AI.
**New Mission**
Liberating the "can-do" that hasn't been seen yet.
**New Vision**
AI DRIVEN FREEDOM: A world where AI makes people free.
### Appointment of Takayasu Kanemoto as Director (COO)
Takayasu Kanemoto has joined the company as Director (COO) to lead the new management structure. Mr. Kanemoto has a history of driving business expansion in the fields of Salesforce, Oracle, and Anaplan, leading numerous enterprise projects to success. He is a premier specialist in SaaS, PaaS, and IaaS, having received the Oracle Japan Award for three consecutive years.
**[Takayasu Kanemoto Biography]**
After engaging in system construction and consulting for large-scale organizations such as local governments and central ministries, he joined ADX Consulting Co., Ltd. in 2021. He built the Salesforce business from scratch, securing orders from hundreds of companies. Beyond system implementation, he led the planning and development of proprietary products running on the Salesforce platform, deploying them to the market via "AppExchange." He successfully established a prime contract system in the enterprise market while simultaneously driving the product business. Subsequently, while maintaining the expansion of the Salesforce business, he simultaneously oversaw Oracle Cloud ERP and Anaplan—business areas with different characteristics. He promoted CRM, ERP, and EPM (Enterprise Performance Management) in parallel, achieving business development in the enterprise market for each area. During a phase of rapid growth from a small elite team at the time of founding to a scale of several billion yen and 100 employees, he spearheaded the systematization of management infrastructure, including marketing, recruitment strategy, advanced sales management, and PMI (Post-Merger Integration). He accelerated the company's overall growth speed while maximizing synergies between different departments. He has built overwhelming results and trust in the market, including winning the Oracle Award for three consecutive years.
### Future Outlook
FREEDIA will leverage Mr. Kanemoto's high execution capabilities and broad platform knowledge to strengthen the following areas:
1. **Multi-cloud Implementation Support**
Providing intelligent, end-to-end support from conception to operation centered on Salesforce, Oracle Cloud, Anaplan, and OCI.
2. **Business Transformation through AI Utilization**
Accelerating support for business transformation using AI and creating organizations that autonomously generate results, going beyond simple system installation.
3. **Co-creative Partnerships**
Moving from an era where companies implement changes alone to one where stakeholders collaborate to maximize value. FREEDIA will promote the construction of an ecosystem through co-creation.
### Comment from CEO Atsushi Sato
"Since its founding, EQSHARE's mission has been to work alongside our customers and lead their transformations to success. To more clearly define our goal of 'liberation through technology,' we have refreshed our name to 'FREEDIA.'
Mr. Kanemoto, whom we welcome as a new director, is a person who can be described as the 'embodiment of execution,' with overwhelming achievements in all major platforms—Salesforce, Oracle, and Anaplan—and deep knowledge in both public and private sectors. With him on board, our strength in execution will become even more robust. We will create an 'AI DRIVEN FREEDOM' world where people are not bound by location or custom, mastering AI together with customers, partners, and employees. Please look forward to the challenge of the new FREEDIA."
### Company Overview
**New Name:** FREEDIA Co., Ltd.
**Former Name:** EQSHARE Co., Ltd.
**Business Activities:**
- Salesforce implementation support (Sales Cloud, Service Cloud, Agentforce, etc.)
- Oracle ERP/OCI implementation support (Fusion Cloud ERP, APEX, etc.)
- Anaplan implementation support (Connected Planning)
- System development and infrastructure construction
**Website:** [https://eqshare.jp/](https://eqshare.jp/) (Domain to be updated soon)
### Background and Vision of the Name Change
The new name "FREEDIA" embodies the vision "AI DRIVEN FREEDOM"—a world where AI empowers people to be free. The company aims to evolve into an entity that opens up new possibilities together with customers, partners, and employees by mastering advanced technologies like AI.
**New Mission**
Liberating the "can-do" that hasn't been seen yet.
**New Vision**
AI DRIVEN FREEDOM: A world where AI makes people free.
### Appointment of Takayasu Kanemoto as Director (COO)
Takayasu Kanemoto has joined the company as Director (COO) to lead the new management structure. Mr. Kanemoto has a history of driving business expansion in the fields of Salesforce, Oracle, and Anaplan, leading numerous enterprise projects to success. He is a premier specialist in SaaS, PaaS, and IaaS, having received the Oracle Japan Award for three consecutive years.
**[Takayasu Kanemoto Biography]**
After engaging in system construction and consulting for large-scale organizations such as local governments and central ministries, he joined ADX Consulting Co., Ltd. in 2021. He built the Salesforce business from scratch, securing orders from hundreds of companies. Beyond system implementation, he led the planning and development of proprietary products running on the Salesforce platform, deploying them to the market via "AppExchange." He successfully established a prime contract system in the enterprise market while simultaneously driving the product business. Subsequently, while maintaining the expansion of the Salesforce business, he simultaneously oversaw Oracle Cloud ERP and Anaplan—business areas with different characteristics. He promoted CRM, ERP, and EPM (Enterprise Performance Management) in parallel, achieving business development in the enterprise market for each area. During a phase of rapid growth from a small elite team at the time of founding to a scale of several billion yen and 100 employees, he spearheaded the systematization of management infrastructure, including marketing, recruitment strategy, advanced sales management, and PMI (Post-Merger Integration). He accelerated the company's overall growth speed while maximizing synergies between different departments. He has built overwhelming results and trust in the market, including winning the Oracle Award for three consecutive years.
### Future Outlook
FREEDIA will leverage Mr. Kanemoto's high execution capabilities and broad platform knowledge to strengthen the following areas:
1. **Multi-cloud Implementation Support**
Providing intelligent, end-to-end support from conception to operation centered on Salesforce, Oracle Cloud, Anaplan, and OCI.
2. **Business Transformation through AI Utilization**
Accelerating support for business transformation using AI and creating organizations that autonomously generate results, going beyond simple system installation.
3. **Co-creative Partnerships**
Moving from an era where companies implement changes alone to one where stakeholders collaborate to maximize value. FREEDIA will promote the construction of an ecosystem through co-creation.
### Comment from CEO Atsushi Sato
"Since its founding, EQSHARE's mission has been to work alongside our customers and lead their transformations to success. To more clearly define our goal of 'liberation through technology,' we have refreshed our name to 'FREEDIA.'
Mr. Kanemoto, whom we welcome as a new director, is a person who can be described as the 'embodiment of execution,' with overwhelming achievements in all major platforms—Salesforce, Oracle, and Anaplan—and deep knowledge in both public and private sectors. With him on board, our strength in execution will become even more robust. We will create an 'AI DRIVEN FREEDOM' world where people are not bound by location or custom, mastering AI together with customers, partners, and employees. Please look forward to the challenge of the new FREEDIA."
### Company Overview
**New Name:** FREEDIA Co., Ltd.
**Former Name:** EQSHARE Co., Ltd.
**Business Activities:**
- Salesforce implementation support (Sales Cloud, Service Cloud, Agentforce, etc.)
- Oracle ERP/OCI implementation support (Fusion Cloud ERP, APEX, etc.)
- Anaplan implementation support (Connected Planning)
- System development and infrastructure construction
**Website:** [https://eqshare.jp/](https://eqshare.jp/) (Domain to be updated soon)
FAQ
Why did the company change its name to 'FREEDIA'?
To embody the new vision 'AI DRIVEN FREEDOM.' It represents their commitment to liberating the potential of customers and society through advanced technology and AI.
What are the strengths of the new COO, Takayasu Kanemoto?
He is a top-tier specialist with deep expertise across Salesforce, Oracle, and Anaplan. He has a proven track record of scaling enterprise businesses, including winning the Oracle Japan Award for three consecutive years.
What are the company's key focus areas moving forward?
The focus will be on intelligent multi-cloud implementation support, AI-driven business transformation, and building co-creation ecosystems to maximize stakeholder value.