athletia Holds Summer POPUP at Estnation Roppongi Hills Store

Equip Co., Ltd. (Headquarters: Shinagawa-ku, Tokyo; Representative Director: Masayuki Akahori), which develops the skincare & lifestyle brand "athletia", will hold a summer POPUP at the Estnation Roppongi Hills store from Wednesday, July 1, 2026, to Tuesday, July 14, 2026.

<POPUP Overview>

Period: Wednesday, July 1, 2026 - Tuesday, July 14, 2026

Location: Estnation Roppongi Hills Store

2F Keyakizaka Complex, Roppongi Hills, 6-10-2 Roppongi, Minato-ku, Tokyo

Estnation is a specialty store for adults with the concept of "The Essence of Luxury." It offers a curated selection of items from carefully chosen domestic and international brands, focusing on original items, including apparel, shoes, bags, fashion accessories, and even fresh flowers as gifts.

At this POPUP SHOP, we will be offering a total of 37 items, primarily from the "active & go" series, which are perfect for the upcoming season and active scenes, including the popular "Refreshing Deodorant Mist (Quasi-drug)" and "Refreshing Shampoo Balm," to help you stay comfortable during the hot summer. Customers who purchase ¥3,300 (tax included) or more of cosmetic products at the Estnation Roppongi Hills store during the period will be able to try their luck at a capsule toy for a chance to win samples of popular products in the POPUP space. We will propose athletia's popular products as a comfortable lifestyle choice to Estnation customers, who are "a store for adults where they can enjoy shopping for clothes they truly want to wear on and off duty." Prepare for summer with athletia. Please take this opportunity to visit us.

Limited-time benefits are available for customers who visit.

Receive a "Recycled Mesh Square Pouch" with purchases of athletia products totaling ¥8,800 (tax included) or more, including the "Refreshing Shampoo Balm."

Receive a "Recycled PET Travel Pouch" with purchases of athletia products totaling ¥14,300 (tax included) or more.

*Limited quantities available and will end once supplies are depleted.

*Kits are not eligible.

*If multiple conditions are met, you may choose one gift.

*Please inquire with staff for details.

<About athletia>

athletia offers a product lineup that supports both relaxation and active scenes in addition to daily skincare, accompanying your lifestyle 24 hours a day. With the concept of "balance your active/relaxing cycle," we believe we can support each customer's self-conditioning by supporting the cycle of "move well, rest well" and the transition between on and off duty. As a clean beauty brand originating in Japan, we also engage in brand activities that are considerate of nature, the environment, and society.

【Media Contact & Customer Service】

athletia Toll-Free Number: 0120-220-415

Official Online Shop: www.athletia-beauty.com

Instagram: @athletiabeauty

X: @athletiabeauty

LINE: アスレティア

#athletia