athletia Launches Limited-Edition Large Size of Its Refreshing Shampoo Balm

A long-awaited large size of the 2-in-1 multi-functional shampoo balm that supports active lifestyles will be available for a limited time in summer. Since its debut in 2024, the 'Refreshing Shampoo Balm' has been popular as a new care style that offers refreshment, multi-functionality, and time savings. Now, a large size is available for a limited time in summer. Responding to the needs of those who want to try washing with hot water or non-foaming shampoo while considering their hair, scalp, and the environment, athletia offers this product to meet the endless expectations of active scenes: a refreshing after-wash feel, a quick shampoo on the go, and a thorough, concentrated treatment effect. In response to customer requests for daily use, the long-awaited large size is here. ■ Refreshing without foaming. A clean scalp and moisturized, beautiful hair. The slightly firm balm texture spreads smoothly while maintaining its thickness, closely adhering to the hair and scalp. Simply apply and massage lightly to trap sweat and sebum, leaving the hair and scalp clean and healthy. By adopting this non-foaming balm texture, both cleansing and treatment effects are achieved. ■ A blend of natural essential oils* for a refreshing feel. Seeking the clean, refreshing after-wash feel that is often lacking in 2-in-1 shampoos. The scent of athletia's unique blend of natural essential oils*, including lemon, rosemary, and eucalyptus, combined with the cooling effect of menthol, provides a refreshing sensation that also lifts the mood. *Part of the fragrance ■ Product Overview athletia Refreshing Shampoo Balm Large Size Capacity: 240g Price: 5,500 yen (tax included) Release Date: June 5, 2026 (Friday) *Limited quantity Naturally derived index: 98% (including water) (conforms to ISO 16128) *The tube is made using partially biomass plastic, which is environmentally friendly. athletia develops a product lineup that supports both relaxation and active scenes in addition to daily skincare, accompanying your lifestyle 24 hours a day. With the concept of 'balance your active/relaxing cycle,' athletia aims to support each customer's self-conditioning by accompanying the cycle of 'move well, rest well' and the switching between on and off. As a clean beauty brand originating from Japan, athletia engages in brand activities that consider nature, the environment, and society. [Credit for Publication / Customer Contact] athletia Toll-free: 0120-220-415 Official Online Shop: www.athletia-beauty.com Instagram: @athletiabeauty X: @athletiabeauty LINE: アスレティア #athletia *Listed prices are manufacturer's suggested retail prices.