Prepare for Summer with athletia at Kobe BAL. Limited-time Shop Opens from May 8 (Fri) at Kobe BAL 1F POP UP SPACE.

e'quipe Co., Ltd. (Headquarters: Shinagawa-ku, Tokyo; Representative Director: Masayuki Akahori) will launch a limited-time shop for its skincare & lifestyle brand "athletia" at Kobe BAL 1F POP UP SPACE from Friday, May 8, 2026. This POPUP will be in addition to athletia's existing experiential permanent store on the 3rd floor of the same building, which boasts the largest sales area. Location: Kobe BAL 1F POP UP SPACE Period: Friday, May 8, 2026 – Sunday, May 31, 2026 Kobe BAL is a commercial facility that expresses a single cityscape with its main building, resembling a boutique hotel nestled in a port town, and its ANNEX. The main building of Kobe BAL features fashion, accessories, houseware, natural cosmetics, and other shops that enrich life, from clothing, food, and housing to beauty. At this POPUP, athletia will offer a full lineup of its active&go series, including the popular "Refreshing Deodorant Mist " and UV care products, which are perfect for active scenes in the coming season. Additionally, bath items that offer a retreat-like experience during travel, and fragrances blended with over 90% natural plant essential oils, are also popular as gifts. We have prepared special benefits exclusively for this event. If you visit both the event venue and the permanent store on the 3rd floor, you can play the crane game once. The capsules are filled with delightful treats, such as exchange tickets for popular hair care samples. Prepare for summer with athletia at Kobe BAL. As a clean beauty brand that supports a rich lifestyle, we look forward to meeting even more customers, regardless of gender or age. To commemorate the POPUP event, we are offering a gift. ■Customers who spend 22,000 yen (tax included) or more will receive an "athletia original Hydro Flask tumbler." *Limited quantity, available while supplies last. *Various kits are not eligible. *Please ask our staff for details. athletia offers a product lineup that supports daily skincare, relaxation, and active scenes, accompanying your lifestyle 24 hours a day. With the concept of "balance your active/relaxing cycle," athletia believes it can support each customer's self-conditioning by assisting in the cycle of "moving well and resting well" and switching between on and off modes. As a Japanese clean beauty brand, it also conducts brand activities that consider nature, the environment, and society. [Publication Credits / Customer Service] athletia Toll-free number: 0120-220-415 Official Online Shop: www.athletia-beauty.com Instagram: @athletiabeauty X: @athletiabeauty LINE: athletia #athletia