Gurunavi and Epson Launch Second Round of 'Iichako' Promotions via Immersive Dining Experience Media 'MiseMedia' with Sanwa Shurui

Gurunavi Co., Ltd. (Headquarters: Chiyoda-ku, Tokyo; President and CEO: Akio Sugihara; hereinafter 'Gurunavi') and Epson Marketing & Sales Corporation (Headquarters: Shinjuku-ku, Tokyo; President: Haruo Kuribayashi; hereinafter 'Epson') announce the launch, starting June 29, 2026 (Mon), of the second round of promotional activities for 'Iichako'—a premium barley shochu mixed with green tea—offered by Sanwa Shurui Co., Ltd., through their jointly developed, immersive, multi-sensory media platform 'MiseMedia'. This initiative will be rolled out across 30 participating MiseMedia restaurants in Tokyo, incorporating insights gained from the previous campaign.

Website URL: https://misemedia.jp/

'MiseMedia' is an experiential media platform that utilizes large displays and projectors installed inside restaurants to deliver visually engaging content, creating an immersive, multi-sensory experience for diners. In today's environment, where filter bubbles limit the reach of information to new audiences, and opportunities for in-person sampling and experiencing regional specialties are diminishing, businesses and local governments face growing challenges in promoting their offerings. To address these challenges, Gurunavi and Epson jointly developed 'MiseMedia'.

Details of the promotional campaign starting June 29, 2026 (Mon) are as follows:

【Participating Company】

• Sanwa Shurui Co., Ltd.

Sanwa Shurui Co., Ltd. is a comprehensive fermentation-based producer known for its authentic barley shochu 'Iichiko'. The company also manufactures and markets a wide range of products including authentic shochu, sake, wine, brandy, liqueurs, spirits, and sparkling beverages. Additionally, it produces food ingredients derived from fermented barley liquid—a byproduct of the barley shochu brewing process.

Official website: https://www.sanwa-shurui.co.jp/

【Campaign Overview】

This promotion will be conducted across 30 MiseMedia-participating restaurants in Tokyo. Among them, 7 designated 'MiseMedia' locations will offer a fully integrated, three-part experiential campaign combining video content, menu offerings, and interactive games.

1 Video Screening via 'MiseMedia'

A short film titled 'Iichako Sakaba Stories: The Master's Tale', depicting a narrative set in an izakaya featuring interactions between customers and staff centered around 'Iichako', will be screened on in-store displays.

2 'Iichako' Menu Launch & '1.15 Seconds (Iichiko)' Time Challenge

'Iichako' will be added to the menus of 10 participating MiseMedia restaurants. At 7 of these locations, an interactive time challenge game will be held for customers who order the drink. Successful participants will receive an 'Iichiko Original Stirrer' with a miniature 'Iichiko' bottle attached. (Note: Limited quantities available.)

<Duration>

June 29, 2026 (Mon) – July 26, 2026 (Sun)

【Participating MiseMedia Restaurants】

● Restaurants Introducing 'Iichako' Menu

★ Restaurants Introducing 'Iichako' Menu and Hosting Stopwatch Challenge

Area

Nearest Station

Restaurant Name

Akasaka, Roppongi, Azabu

Azabu-Juban Station

Hakata Hotaru Azabu-Juban

Azabu-Juban Station

Lau-Lau Azabu-Juban

Azabu-Juban Station

UDON&BAR Stand A

Azabu-Juban Station

★ Tomboy Akasaka

Toranomon Station

★ Tetsu Toranomon

Toranomon Station

★ Izou Toranomon

Ginza, Yurakucho, Tsukiji

Yurakucho Station

Hoshi ~Minori~ (Miso, Fresh Fish, and Junmai Sake)

Iidabashi, Yotsuya, Kagurazaka

Ichigaya Station

● GRATO Ichigaya

Shinjuku, Yoyogi

Shinjuku Station

★ Tomboy Shinjuku

Shinjuku Station

● Yaki Ton Shu Bar Yamanegi Shinjuku Kabukicho

Ogokubo, Takadanobaba

Takadanobaba Station

Delta Square Takadanobaba

Takadanobaba Station

Tsurukame Hachiban Tokyo Main Store

Shibuya, Harajuku, Aoyama

Shibuya Station

Riri Shibuya

Shibuya Station

★ Tomboy Shibuya

Shibuya Station

Delta Shibuya

Ikebukuro, Sugamo, Komagome

Ikebukuro Station

Tsurukame Hachiban Ikebukuro

Kanda, Akihabara, Suidobashi

Kanda Station

★ Kushiyaki Hakata Shosuke Kanda

Kanda Station

Batten Kanda Nishiguchi

Kanda Station

Batten Hanare Kanda Kitaguchi

Kanda Station

Otori -Marudori- Bettei

Kanda Station

French Bistro Tchin-TchinGORO Kanda Ekimae

Akihabara Station

Akiba Jidori Shu Bar Kikikiki

Jimbocho Station

Mr. Happy Jimbocho

Shinagawa, Gotanda, Osaki

Gotanda Station

● Shuba TOKYO

Ebisu, Nakameguro, Meguro

Ebisu Station

Hakata Hotaru Ebisu

Meguro Station

Meguro Izakaya Tatsumiya

Jiyugaoka, Sangenjaya, Futako-Tamagawa

Sangenjaya Station

Rooster

Futako-Tamagawa Station

Basashi and Oyster Bar Yotsuba Futako-Tamagawa

Kinshicho, Oshiage, Shinkoiwa

Kinshicho Station

★ Pizzeria Bar LoRo Kinshicho

Oimachi, Omori, Kamata

Tennozaka Station

GURUNAVI FOODHALL WYE Tennozaka

For more information about this promotion, please visit the official MiseMedia website:

https://misemedia.jp/news/032

Gurunavi and Epson will continue advancing this joint initiative by leveraging their respective strengths, aiming to establish 'MiseMedia' as a social infrastructure and consistently deliver value to all customers connected through dining experiences.

Media Inquiries

Gurunavi Co., Ltd. Public Relations Group pr@gnavi.co.jp

Epson Marketing & Sales Corporation Marketing Communications Department press@exc.ehb.epson.co.jp

Inquiries about MiseMedia

Please contact via the web form at https://misemedia.jp/

Company Profiles

Company Name: Gurunavi Co., Ltd. https://corporate.gnavi.co.jp/profile/outline/

Headquarters: Hitachi Seimei Tower 11F, 1-1-2 Yurakucho, Chiyoda-ku, Tokyo

Representative: President and CEO Akio Sugihara

Business Activities: Provides restaurant information services via PCs and smartphones, business support services for restaurant operators, and other related services. As of October 2023, the core restaurant information website 'Gurunavi' has been rebranded as 'Rakuten Gurunavi'.

Company Name: Epson Marketing & Sales Corporation https://www.epson.jp/corporate/about/profile.htm

Headquarters: JR Shinjuku Miraina Tower, 4-1-6 Shinjuku, Shinjuku-ku, Tokyo

Representative: President Haruo Kuribayashi

Business Activities: Serves as Epson's customer interface in the Japanese market, providing solutions that solve challenges and create value for enterprise and individual users based on Epson products and services.

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