The Potential of 'Aged Sake' Seen in Barcelona: Alimentaria 2026 Exhibition Report
The Aged Sake Research Association exhibited 'Aged Sake' at Alimentaria 2026 in Barcelona, Spain, receiving highly positive feedback due to the region's strong sherry culture.
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The Aged Sake Research Association (Secretariat: Shimbashi Ekimae Bldg 2 B103-5, 2-21-1 Shimbashi, Minato-ku, Tokyo; Chairman: Shinichiro Honda of Honda Shoten) exhibited at Alimentaria 2026 (a food exhibition held biennially in Barcelona, Spain) for four days from March 23 to March 26, 2026.
Click here for the event 'Aged Sake Renaissance 2026' where you might be able to drink the sake leftover from Alimentaria!!
[Ticket Application]
Background of Exhibiting at Alimentaria 2026
This is not the first time the Aged Sake Research Association (Secretariat: Shimbashi Ekimae Bldg 2 B103-5, 2-21-1 Shimbashi, Minato-ku, Tokyo; Chairman: Shinichiro Honda of Honda Shoten) has introduced aged sake (Japanese sake aged for at least three full years) in Spain.
The first unveiling was in 2003, at the 'CINVE' competition held annually in Madrid. The reason we chose Spain is its high affinity with aged sake. Spain has a deeply rooted sherry culture, with diverse types ranging from Fino to Oloroso and Pedro Ximénez. Therefore, we believed the charm of aged sake would be easily understood.
When we actually had people taste it in Madrid, we received a series of positive reactions such as 'Uma-i' (delicious), 'Uma-mi' (savory), 'Rico' (delicious in Spanish), and 'Amazing!!'
The Aged Sake Research Association has previously introduced aged sake in New York, Singapore, Paris, and Madrid, spreading a 'new world of sake' to many people who have not yet experienced it within Japan (at the brewery level, it is enjoyed in even more countries and regions).
What is Alimentaria?
Alimentaria is one of Europe's largest international exhibitions in the food, beverage, and gastronomy sectors, held biennially in Barcelona. It is a place where chefs, sommeliers, buyers, and food & beverage professionals from all over the world gather, and where the latest food cultures and technologies intersect.
This time, we introduced 'drinkable jewels - aged sake' on this international stage and received candid evaluations from diverse attendees.
Click here for the event 'Aged Sake Renaissance 2026' where you might be able to drink the sake leftover from Alimentaria!!
[Ticket Application]
Background of Exhibiting at Alimentaria 2026
This is not the first time the Aged Sake Research Association (Secretariat: Shimbashi Ekimae Bldg 2 B103-5, 2-21-1 Shimbashi, Minato-ku, Tokyo; Chairman: Shinichiro Honda of Honda Shoten) has introduced aged sake (Japanese sake aged for at least three full years) in Spain.
The first unveiling was in 2003, at the 'CINVE' competition held annually in Madrid. The reason we chose Spain is its high affinity with aged sake. Spain has a deeply rooted sherry culture, with diverse types ranging from Fino to Oloroso and Pedro Ximénez. Therefore, we believed the charm of aged sake would be easily understood.
When we actually had people taste it in Madrid, we received a series of positive reactions such as 'Uma-i' (delicious), 'Uma-mi' (savory), 'Rico' (delicious in Spanish), and 'Amazing!!'
The Aged Sake Research Association has previously introduced aged sake in New York, Singapore, Paris, and Madrid, spreading a 'new world of sake' to many people who have not yet experienced it within Japan (at the brewery level, it is enjoyed in even more countries and regions).
What is Alimentaria?
Alimentaria is one of Europe's largest international exhibitions in the food, beverage, and gastronomy sectors, held biennially in Barcelona. It is a place where chefs, sommeliers, buyers, and food & beverage professionals from all over the world gather, and where the latest food cultures and technologies intersect.
This time, we introduced 'drinkable jewels - aged sake' on this international stage and received candid evaluations from diverse attendees.