Eole Launches 'pinpoint' Series: A One-Stop Model for Recruitment Marketing Independent of Brand Recognition

Eole Inc. (Headquarters: Minato-ku, Tokyo; President & CEO: Yugo Takino) will launch the 'pinpoint' series, a one-stop model for new graduate recruitment marketing, on March 31, 2026. The series includes four services: the recruitment personality and attractiveness diagnostic service 'pinpoint tAIpe,' the creative design service 'pinpoint Creative,' the job seeker segment ad delivery service 'pinpoint Ads,' and the recruitment owned media development service 'pinpoint Media.' This series aims to realize new graduate recruitment that does not depend on a company's brand recognition. By utilizing the company's proprietary data infrastructure, it visualizes a company's unique 'hiring personality' and provides consistent support from designing optimal appeal content to deployment on owned media. Background: In the new graduate recruitment market, high dependence on job boards and agencies has led to rising recruitment costs. Companies with lower brand recognition compared to large corporations struggle to reach students through traditional channels. However, students choose companies based on 'job interest,' 'employee appeal,' and 'cultural fit.' By effectively communicating these unique traits, companies can gain student empathy regardless of their name recognition. Based on this, Eole has developed this service group using its accumulated data infrastructure and analysis know-how from its 'pinpoint' ad-tech product. Service Details: (1) pinpoint tAIpe: Diagnoses 'hiring personality' based on five axes: job appeal, people appeal, condition appeal, corporate brand, and culture. (2) pinpoint Creative: Designs banners, copy, and videos based on the creative solutions derived from tAIpe. (3) pinpoint Ads: Enables segment delivery based on student attributes such as graduation year, major, and industry preference. (4) pinpoint Media: Supports the construction and operation of owned media like recruitment sites and Instagram. Future Outlook: Eole aims to change the conventional wisdom that 'recruitment power is determined by brand recognition' and establish a new model where all companies can attract students with their unique appeal. The company will continue to enhance its data infrastructure and AI-driven diagnostic and creative generation capabilities.