[First 20 Free] Satsudora's Hiroki Tomiyama (Former Chairman of EO Hokkaido) to Speak in Mito! EO Ibaraki to Host Entrepreneur Event on Regional Revitalization on May 21.
EO Ibaraki will hold its monthly meeting on May 21, 2026, at Mito Keisei Hotel. Hiroki Tomiyama, CEO of Satsudora Holdings, will give a lecture on regional revitalization, with a special invitation for the first 20 entrepreneurs and business successors in Ibaraki Prefecture to attend for free.
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- 📰 Published: May 12, 2026 at 21:00
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EO Ibaraki, the Japan chapter of the world's largest entrepreneurial organization "EO (Entrepreneurs' Organization)", will hold its May monthly meeting on Thursday, May 21, 2026, at Mito Keisei Hotel.
For this monthly meeting, we will invite Mr. Hiroki Tomiyama, Representative Director and CEO of Satsudora Holdings Co., Ltd., who is based in Hokkaido and attracting nationwide attention, as a lecturer. Under the theme "Here are the hints for regional revitalization!", he will talk about successful cases of community-based businesses and a growth mindset.
This event targets highly motivated entrepreneurs and business successors in Ibaraki Prefecture, and the first 20 attendees will be specially invited for free.
[Building a "Regional Platform" Beyond the Framework of Retail. Hiroki Tomiyama Talks About the Essence of Regional Revitalization]
Satsudora started in 1972 as a small 15-tsubo (approx. 50 sq ft) drugstore in a corner of a supermarket. It has now grown to operate approximately 200 stores, mainly in Hokkaido. Behind its success was a unique strategy that went beyond mere retail, integrating technology and community.
In particular, its data marketing and regional collaboration efforts centered on "EZOCA," a common point card used by over 2.3 million people in Hokkaido, are highly regarded nationwide as a role model for regional revitalization.
In his lecture, Mr. Tomiyama will share his real-life experiences, tracing how he has overcome local barriers and created new value, and his future outlook.
[Why Do Young Entrepreneurs in Ibaraki Need "EO" Now?]
EO Ibaraki operates with the aim of bringing together entrepreneurs and business successors in Ibaraki Prefecture to share their experiences and grow together.
With this term's activity theme "Step into the Unexplored!", EO Ibaraki supports Ibaraki's business leaders in removing their self-imposed limitations and taking on new possibilities.
This event is a valuable opportunity for entrepreneurs, who often feel isolated, to meet like-minded peers with a high perspective and experience the passion of the world's largest entrepreneurial organization. We particularly encourage young entrepreneurs under 35 and female entrepreneurs to take on this challenge.
At the networking reception after the lecture, participants can gain business insights and new connections through direct interaction with lecturer Mr. Tomiyama and EO members.
■ Event Overview
• Date: Thursday, May 21, 2026, 18:00-21:00
• 18:00-19:00 Lecture by Mr. Hiroki Tomiyama (Satsudora)
• 19:00-21:00 Networking Reception (Interaction with lecturer and EO members)
• Venue: Mito Keisei Hotel (3 minutes walk from Mito Station North Exit)
• Access URL: https://www.mito-keiseihotel.com/access/
• Participation Fee: Free for the first 20 attendees (includes lecture and reception fees)
• *After the first 20 attendees, or after the guest slots are filled, a prescribed participation fee (actual costs, etc.) may be charged. Please check Peatix for details.
• Target: Entrepreneurs, business owners, and business successors in Ibaraki Prefecture (*Those considering joining EO Ibaraki)
• Application Deadline: May 14 (Thursday) 23:59 (*Ends when capacity is reached)
• How to Apply (Peatix): https://eo-ibaraki202605.peatix.com/
■ Lecturer Profile
Hiroki Tomiyama
Representative Director and CEO of Satsudora Holdings Co., Ltd.
Born in Sapporo in 1976. Appointed Representative Director and CEO of Sapporo Drug Store Co., Ltd. (now Satsudora Holdings Co., Ltd.) in 2015. With the concept of "Connecting regions, energizing Japan," he has diversified his business beyond the drugstore core, including data marketing and community business. He successfully launched "EZOCA," a platform originating from Hokkaido, and is attracting nationwide attention as a role model for regional revitalization.
Served as the second-term chairman of EO Hokkaido.
■ About EO Ibaraki
Official Website: https://eoibaraki.org/
Keywords:
For this monthly meeting, we will invite Mr. Hiroki Tomiyama, Representative Director and CEO of Satsudora Holdings Co., Ltd., who is based in Hokkaido and attracting nationwide attention, as a lecturer. Under the theme "Here are the hints for regional revitalization!", he will talk about successful cases of community-based businesses and a growth mindset.
This event targets highly motivated entrepreneurs and business successors in Ibaraki Prefecture, and the first 20 attendees will be specially invited for free.
[Building a "Regional Platform" Beyond the Framework of Retail. Hiroki Tomiyama Talks About the Essence of Regional Revitalization]
Satsudora started in 1972 as a small 15-tsubo (approx. 50 sq ft) drugstore in a corner of a supermarket. It has now grown to operate approximately 200 stores, mainly in Hokkaido. Behind its success was a unique strategy that went beyond mere retail, integrating technology and community.
In particular, its data marketing and regional collaboration efforts centered on "EZOCA," a common point card used by over 2.3 million people in Hokkaido, are highly regarded nationwide as a role model for regional revitalization.
In his lecture, Mr. Tomiyama will share his real-life experiences, tracing how he has overcome local barriers and created new value, and his future outlook.
[Why Do Young Entrepreneurs in Ibaraki Need "EO" Now?]
EO Ibaraki operates with the aim of bringing together entrepreneurs and business successors in Ibaraki Prefecture to share their experiences and grow together.
With this term's activity theme "Step into the Unexplored!", EO Ibaraki supports Ibaraki's business leaders in removing their self-imposed limitations and taking on new possibilities.
This event is a valuable opportunity for entrepreneurs, who often feel isolated, to meet like-minded peers with a high perspective and experience the passion of the world's largest entrepreneurial organization. We particularly encourage young entrepreneurs under 35 and female entrepreneurs to take on this challenge.
At the networking reception after the lecture, participants can gain business insights and new connections through direct interaction with lecturer Mr. Tomiyama and EO members.
■ Event Overview
• Date: Thursday, May 21, 2026, 18:00-21:00
• 18:00-19:00 Lecture by Mr. Hiroki Tomiyama (Satsudora)
• 19:00-21:00 Networking Reception (Interaction with lecturer and EO members)
• Venue: Mito Keisei Hotel (3 minutes walk from Mito Station North Exit)
• Access URL: https://www.mito-keiseihotel.com/access/
• Participation Fee: Free for the first 20 attendees (includes lecture and reception fees)
• *After the first 20 attendees, or after the guest slots are filled, a prescribed participation fee (actual costs, etc.) may be charged. Please check Peatix for details.
• Target: Entrepreneurs, business owners, and business successors in Ibaraki Prefecture (*Those considering joining EO Ibaraki)
• Application Deadline: May 14 (Thursday) 23:59 (*Ends when capacity is reached)
• How to Apply (Peatix): https://eo-ibaraki202605.peatix.com/
■ Lecturer Profile
Hiroki Tomiyama
Representative Director and CEO of Satsudora Holdings Co., Ltd.
Born in Sapporo in 1976. Appointed Representative Director and CEO of Sapporo Drug Store Co., Ltd. (now Satsudora Holdings Co., Ltd.) in 2015. With the concept of "Connecting regions, energizing Japan," he has diversified his business beyond the drugstore core, including data marketing and community business. He successfully launched "EZOCA," a platform originating from Hokkaido, and is attracting nationwide attention as a role model for regional revitalization.
Served as the second-term chairman of EO Hokkaido.
■ About EO Ibaraki
Official Website: https://eoibaraki.org/
Keywords: