Enmish Forms Strategic Business Alliance with Kemana to Strengthen Commerce Support in Salesforce Domain and Promote Advanced Integration of Customer Touchpoints
Enmish has announced a strategic business alliance with Kemana Technology PTE.LTD., a specialist in digital commerce. This partnership aims to expand Enmish's customer touchpoint support, centered on Salesforce, into the commerce domain, promoting advanced integration of customer experiences in the Japanese market.
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- 📰 Published: April 27, 2026 at 20:00
- 🔍 Collected: April 27, 2026 at 11:31
- 🤖 AI Analyzed: April 28, 2026 at 17:04 (29h 32m after Collected)
Enmish Inc. (Headquarters: Shibuya-ku, Tokyo; Representative Director and President: Yoshihei Kawahara; hereinafter "Enmish") is pleased to announce that it has commenced a strategic business alliance with Kemana Technology PTE.LTD. (Headquarters: Singapore; CEO: Chris Benz; hereinafter "Kemana"), a company specializing in the design, development, and operation of digital commerce solutions.
■ Background and Objectives
In recent years, the customer experience required by companies has evolved beyond merely attracting customers and CRM measures to a stage where the entire process, including purchasing experience, order/payment processing, localization, and after-sales support, must be designed and operated as a single integrated unit.
For commerce projects involving multilingual/multi-currency support, complex B2B/B2C requirements, external system integration, and headless architecture, balancing upstream design and implementation capabilities is crucial.
Enmish has, until now, provided integrated support for sales, marketing, data utilization, and AI utilization with Salesforce at its core. However, to design and implement the entire customer touchpoint at a higher standard, it was necessary to reinforce its development and implementation capabilities in the commerce domain, including Agentforce Commerce.
This alliance is a strategic move to address this challenge. By combining Enmish's strengths in understanding the Japanese market, upstream consulting, business process design, project promotion, and operational accompaniment with Kemana's global commerce implementation expertise, we will expand marketing-driven support to a broader customer experience that includes purchasing and continued usage.
Kemana holds numerous certifications as a commerce vendor partner, primarily for Salesforce Agentforce Commerce, and has a proven track record of supporting clients in Japan and various countries worldwide.
Furthermore, in the Japanese market, services will be provided through "Kemana TOKYO," Kemana's Japanese branch.
Kemana TOKYO Press Release: https://acrove.co.jp/news/ecservice/4299/
■ Value Provided by This Alliance
・Balancing practical understanding of the Japanese market with global implementation expertise
Enmish will handle the organization of requirements and project promotion specific to the Japanese market, while Kemana will complement with design and development expertise in commerce implementation, thereby improving the accuracy from conception to implementation.
・Integrated support with a view to the entire customer touchpoint
By designing with connectivity to Agentforce Marketing (formerly Marketing Cloud), Data 360 (formerly Data Cloud), Agentforce Service (formerly Service Cloud), etc., in mind, rather than just Agentforce Commerce, we will strengthen support that consistently covers everything from customer acquisition to purchasing, continued usage, and customer service.
・Improved capability to handle complex commerce projects
We aim to improve our ability to handle advanced requirements, including multilingual/multi-currency, B2B/B2C, headless/PWA, and integration with core systems, payment, and logistics.
・Support system that does not compartmentalize conception, implementation, and operation
By connecting the concepts drawn in the upstream phase to implementation and operation, we will promote support that leads to the client's business results, rather than just the system implementation itself.
■ Main Areas of Support
Commerce concept formulation, requirements definition, and implementation support, including Agentforce Commerce
Global rollout support, including multilingual, multi-currency, and cross-border対応
Architecture design support, including headless architecture, PWA, and external system integration
Customer touchpoint integration support with a view to integration with Agentforce Marketing / Data 360 / Agentforce Service, etc.
Operation design, improvement proposals, and continuous growth support
■ Future Outlook
Both companies plan to develop a joint proposal and joint delivery system for the Japanese market, aiming to strengthen their proposal capabilities, design capabilities, and development capabilities in commerce projects.
Furthermore, through this alliance, Enmish will expand its support scope within the Salesforce ecosystem from traditional marketing-driven support to the commerce domain, advancing its business strategy of integrated support for sales, marketing, data utilization, and AI utilization in a more practical form.
■ Comment from Chris Benz, CEO, Kemana Technology PTE.LTD.
Japan is a very important market where high standards are required for both customer experience and quality. By combining Enmish's deep understanding of the Japanese market with our accumulated expertise in commerce implementation, we believe we can provide effective support even for more complex and advanced challenges. Through this alliance, we aim to steadily enhance the value provided to our Japanese client companies.
■ Background and Objectives
In recent years, the customer experience required by companies has evolved beyond merely attracting customers and CRM measures to a stage where the entire process, including purchasing experience, order/payment processing, localization, and after-sales support, must be designed and operated as a single integrated unit.
For commerce projects involving multilingual/multi-currency support, complex B2B/B2C requirements, external system integration, and headless architecture, balancing upstream design and implementation capabilities is crucial.
Enmish has, until now, provided integrated support for sales, marketing, data utilization, and AI utilization with Salesforce at its core. However, to design and implement the entire customer touchpoint at a higher standard, it was necessary to reinforce its development and implementation capabilities in the commerce domain, including Agentforce Commerce.
This alliance is a strategic move to address this challenge. By combining Enmish's strengths in understanding the Japanese market, upstream consulting, business process design, project promotion, and operational accompaniment with Kemana's global commerce implementation expertise, we will expand marketing-driven support to a broader customer experience that includes purchasing and continued usage.
Kemana holds numerous certifications as a commerce vendor partner, primarily for Salesforce Agentforce Commerce, and has a proven track record of supporting clients in Japan and various countries worldwide.
Furthermore, in the Japanese market, services will be provided through "Kemana TOKYO," Kemana's Japanese branch.
Kemana TOKYO Press Release: https://acrove.co.jp/news/ecservice/4299/
■ Value Provided by This Alliance
・Balancing practical understanding of the Japanese market with global implementation expertise
Enmish will handle the organization of requirements and project promotion specific to the Japanese market, while Kemana will complement with design and development expertise in commerce implementation, thereby improving the accuracy from conception to implementation.
・Integrated support with a view to the entire customer touchpoint
By designing with connectivity to Agentforce Marketing (formerly Marketing Cloud), Data 360 (formerly Data Cloud), Agentforce Service (formerly Service Cloud), etc., in mind, rather than just Agentforce Commerce, we will strengthen support that consistently covers everything from customer acquisition to purchasing, continued usage, and customer service.
・Improved capability to handle complex commerce projects
We aim to improve our ability to handle advanced requirements, including multilingual/multi-currency, B2B/B2C, headless/PWA, and integration with core systems, payment, and logistics.
・Support system that does not compartmentalize conception, implementation, and operation
By connecting the concepts drawn in the upstream phase to implementation and operation, we will promote support that leads to the client's business results, rather than just the system implementation itself.
■ Main Areas of Support
Commerce concept formulation, requirements definition, and implementation support, including Agentforce Commerce
Global rollout support, including multilingual, multi-currency, and cross-border対応
Architecture design support, including headless architecture, PWA, and external system integration
Customer touchpoint integration support with a view to integration with Agentforce Marketing / Data 360 / Agentforce Service, etc.
Operation design, improvement proposals, and continuous growth support
■ Future Outlook
Both companies plan to develop a joint proposal and joint delivery system for the Japanese market, aiming to strengthen their proposal capabilities, design capabilities, and development capabilities in commerce projects.
Furthermore, through this alliance, Enmish will expand its support scope within the Salesforce ecosystem from traditional marketing-driven support to the commerce domain, advancing its business strategy of integrated support for sales, marketing, data utilization, and AI utilization in a more practical form.
■ Comment from Chris Benz, CEO, Kemana Technology PTE.LTD.
Japan is a very important market where high standards are required for both customer experience and quality. By combining Enmish's deep understanding of the Japanese market with our accumulated expertise in commerce implementation, we believe we can provide effective support even for more complex and advanced challenges. Through this alliance, we aim to steadily enhance the value provided to our Japanese client companies.