【2026 Survey on SNS and Web Media Usage Among Thai Nationals】
ENJOY JAPAN conducted an online survey of 400 Thai nationals regarding their media usage habits. The results indicate that while search engines like Google are the primary source for travel information, social media platforms such as Facebook and TikTok are the dominant channels for product awareness and sharing.
📋 Article Processing Timeline
- 📰 Published: March 30, 2026 at 19:00
- 🔍 Collected: March 30, 2026 at 22:56 (3h 56m after Published)
To members of the press,
April 1, 2026
ENJOY JAPAN Co., Ltd.
ENJOY JAPAN Co., Ltd. (Location: Shinjuku-ku, Tokyo; President: Shiwei Qu; hereinafter "ENJOY JAPAN"), which provides overseas marketing support, has conducted an online survey targeting Thai nationals (Valid responses: 400; Survey period: February 2 to 28, 2026; Target age: Teens to 50s).
This survey revealed that while search engines (Google) are the primary source for gathering information on tourism in Japan, social media (Facebook and TikTok) leads in terms of product awareness and sharing.
Survey cooperation: Chill Chill Japan (Media for Japan travel information for Thai nationals)
Survey Participant Attributes
[Survey Participant Gender Ratio]
[Survey Participant Age Ratio]
■ Survey Content
[Question Items (Multiple Choice)]
Question 1. Experience visiting Japan (Number of visits)
Question 2. What is the most helpful media for gathering information when traveling abroad?
Question 3. What is the most suitable media for discovering new products?
Question 4. What is the most suitable media for searching and comparing products?
Question 5. What is the most suitable media for sharing products?
Question 6. Do you actively try to use coupons when purchasing products? *Answered in YES/NO format
We are releasing a portion of the survey results. When citing the released survey results or data, please credit them as "ENJOY JAPAN Co., Ltd. Survey." For results regarding other question items, please contact us at the address provided below.
■ (Released) Survey Content 1: Tourism Information Gathering Media
n=400
Question 2. What is the most helpful media for gathering information when traveling abroad?
1st Place: Google (35.8%) 2nd Place: Facebook (20.8%)
[Tourism Information Gathering Media (Single answer only)]
■ (Released) Survey Content 2: Product Information Awareness Media
n=400
Question 3. What is the most suitable media for discovering new products?
1st Place: Facebook (48.8%) 2nd Place: TikTok (16.5%)
[Product Information Awareness Media (Single answer only)]
■ (Released) Survey Content 3: Product Information Sharing Media
n=400
Question 5. What is the most suitable media for sharing products?
1st Place: Facebook (56.8%) 2nd Place: TikTok (13.5%)
[Product Information Sharing Media (Single answer only)]
*If you require the full survey results, please contact us at the inquiry address below.
■ Company Overview
Company Name: ENJOY JAPAN Co., Ltd.
Address: 8-7 Yotsuya Saneicho, Shinjuku-ku, Tokyo
Representative: Shiwei Qu
Established: February 2010
Business Description: Overseas marketing, Inbound Japan marketing
URL: https://enjoy-japan.jp/
April 1, 2026
ENJOY JAPAN Co., Ltd.
ENJOY JAPAN Co., Ltd. (Location: Shinjuku-ku, Tokyo; President: Shiwei Qu; hereinafter "ENJOY JAPAN"), which provides overseas marketing support, has conducted an online survey targeting Thai nationals (Valid responses: 400; Survey period: February 2 to 28, 2026; Target age: Teens to 50s).
This survey revealed that while search engines (Google) are the primary source for gathering information on tourism in Japan, social media (Facebook and TikTok) leads in terms of product awareness and sharing.
Survey cooperation: Chill Chill Japan (Media for Japan travel information for Thai nationals)
Survey Participant Attributes
[Survey Participant Gender Ratio]
[Survey Participant Age Ratio]
■ Survey Content
[Question Items (Multiple Choice)]
Question 1. Experience visiting Japan (Number of visits)
Question 2. What is the most helpful media for gathering information when traveling abroad?
Question 3. What is the most suitable media for discovering new products?
Question 4. What is the most suitable media for searching and comparing products?
Question 5. What is the most suitable media for sharing products?
Question 6. Do you actively try to use coupons when purchasing products? *Answered in YES/NO format
We are releasing a portion of the survey results. When citing the released survey results or data, please credit them as "ENJOY JAPAN Co., Ltd. Survey." For results regarding other question items, please contact us at the address provided below.
■ (Released) Survey Content 1: Tourism Information Gathering Media
n=400
Question 2. What is the most helpful media for gathering information when traveling abroad?
1st Place: Google (35.8%) 2nd Place: Facebook (20.8%)
[Tourism Information Gathering Media (Single answer only)]
■ (Released) Survey Content 2: Product Information Awareness Media
n=400
Question 3. What is the most suitable media for discovering new products?
1st Place: Facebook (48.8%) 2nd Place: TikTok (16.5%)
[Product Information Awareness Media (Single answer only)]
■ (Released) Survey Content 3: Product Information Sharing Media
n=400
Question 5. What is the most suitable media for sharing products?
1st Place: Facebook (56.8%) 2nd Place: TikTok (13.5%)
[Product Information Sharing Media (Single answer only)]
*If you require the full survey results, please contact us at the inquiry address below.
■ Company Overview
Company Name: ENJOY JAPAN Co., Ltd.
Address: 8-7 Yotsuya Saneicho, Shinjuku-ku, Tokyo
Representative: Shiwei Qu
Established: February 2010
Business Description: Overseas marketing, Inbound Japan marketing
URL: https://enjoy-japan.jp/