[2026 Thailanders' SNS & Web Media Usage Survey]
2026 Survey of Thai SNS & Web Media Usage: Google and Facebook Lead in Information Gathering and Product Awareness
📋 Article Processing Timeline
- 📰 Published: March 30, 2026 at 19:00
- 🔍 Collected: March 30, 2026 at 22:56 (3h 56m after Published)
- 🤖 AI Analyzed: April 16, 2026 at 09:08 (394h 11m after Collected)
To All Media Representatives
April 1, 2026
ENJOY JAPAN Inc.
ENJOY JAPAN Inc. (Location: Shinjuku-ku, Tokyo; President & CEO: Qu Shiwei; hereinafter referred to as "ENJOY JAPAN"), which supports overseas marketing, conducted an online questionnaire survey targeting Thai individuals (Valid responses: 400; Survey period: February 2-28, 2026; Target age: 10s to 50s).
This survey revealed that while search engines (Google) are central to information gathering for inbound tourism, SNS platforms (Facebook, TikTok) are leading in product awareness and sharing.
Survey Cooperation Company: Chill Chill Japan (Inbound Tourism Information Media for Thais)
Survey Target Demographics
■ Survey Content
【Questionnaire Items (Multiple Choice)】
Question 1. Inbound tourism experience (Number of visits to Japan)
Question 2. Which media is most useful for gathering information when traveling abroad?
Question 3. Which media is most suitable as a trigger for learning about a product?
Question 4. Which media is most suitable for searching and comparing products?
Question 5. Which media is most suitable for sharing products?
Question 6. When purchasing a product, are you actively inclined to use coupons? *Answer in YES/NO format
We are releasing a portion of the survey results. When quoting the published survey results and data, please clearly state "Survey by ENJOY JAPAN Inc." For results of other question items, please contact the inquiry contact.
FAQ
What was the main purpose of this survey?
The main purpose was to understand the SNS and web media usage habits of Thai individuals, particularly concerning information gathering and product awareness for inbound tourism and purchasing decisions.
Who conducted the survey and who were the respondents?
The survey was conducted by ENJOY JAPAN Inc. and involved 400 Thai individuals aged between 10 and 50 years old.
What were the key findings regarding information gathering for inbound tourism?
The survey found that search engines, specifically Google, are the primary source for gathering information related to inbound tourism.
What were the key findings regarding product awareness and sharing?
Social media platforms, namely Facebook and TikTok, were identified as the leading channels for product awareness and sharing among Thai consumers.
What is the recommended citation format for this survey data?
When quoting the survey results and data, it is requested to clearly state 'Survey by ENJOY JAPAN Inc.'