【2026 Survey on SNS and Web Media Contact for Thais】
ENJOY JAPAN Inc. announced the results of its 2026 survey on SNS and web media contact among Thais. The survey revealed that while search engines are central for information gathering regarding inbound tourism to Japan, SNS platforms lead for product awareness and sharing.
📋 Article Processing Timeline
- 📰 Published: March 30, 2026 at 19:00
- 🔍 Collected: March 30, 2026 at 22:56 (3h 56m after Published)
- 🤖 AI Analyzed: April 22, 2026 at 23:02 (552h 6m after Collected)
To Whom It May Concern
April 1, 2026
ENJOY JAPAN Inc.
ENJOY JAPAN Inc. (Headquarters: Shinjuku-ku, Tokyo; Representative Director and President: Shiwei Qu; hereinafter "ENJOY JAPAN"), which provides overseas marketing support, conducted an online questionnaire survey targeting Thais (valid responses: 400 people; conducted from February 2 to February 28, 2026; target age: 10s to 50s).
This survey revealed that while search engines (Google) are central for information acquisition regarding inbound tourism to Japan, SNS (Facebook and TikTok) lead for product awareness and sharing.
Survey cooperation company: Chill Chill Japan (Inbound travel information media for Thais)
Demographics of Survey Respondents
■ Survey Content
【Question Items (Multiple Choice)】
Question 1. Experience visiting Japan (number of visits)
Question 2. What is the most useful media for acquiring information when traveling overseas?
Question 3. What is the most suitable media for discovering products?
Question 4. What is the most suitable media for searching and comparing products?
Question 5. What is the most suitable media for sharing products?
Question 6. When purchasing products, are you actively willing to use coupons? *Answer in YES/NO format
We are releasing a portion of the survey results. When citing the released survey results and data, please clearly state "ENJOY JAPAN Inc. Survey." For results of other question items, please contact us at the inquiry desk.
April 1, 2026
ENJOY JAPAN Inc.
ENJOY JAPAN Inc. (Headquarters: Shinjuku-ku, Tokyo; Representative Director and President: Shiwei Qu; hereinafter "ENJOY JAPAN"), which provides overseas marketing support, conducted an online questionnaire survey targeting Thais (valid responses: 400 people; conducted from February 2 to February 28, 2026; target age: 10s to 50s).
This survey revealed that while search engines (Google) are central for information acquisition regarding inbound tourism to Japan, SNS (Facebook and TikTok) lead for product awareness and sharing.
Survey cooperation company: Chill Chill Japan (Inbound travel information media for Thais)
Demographics of Survey Respondents
■ Survey Content
【Question Items (Multiple Choice)】
Question 1. Experience visiting Japan (number of visits)
Question 2. What is the most useful media for acquiring information when traveling overseas?
Question 3. What is the most suitable media for discovering products?
Question 4. What is the most suitable media for searching and comparing products?
Question 5. What is the most suitable media for sharing products?
Question 6. When purchasing products, are you actively willing to use coupons? *Answer in YES/NO format
We are releasing a portion of the survey results. When citing the released survey results and data, please clearly state "ENJOY JAPAN Inc. Survey." For results of other question items, please contact us at the inquiry desk.