BUYMA TRAVEL, operated by BUYMA TRAVEL Inc. (Headquarters: Minato-ku, Tokyo; Representative Director: Tsugunori Uehara), a consolidated subsidiary of ENIGMO Inc. (Headquarters: Minato-ku, Tokyo; President and CEO: Masahiro Suda; TSE Prime: Securities Code 3665), an optional tour platform for overseas travel, is holding the "BUYMA TRAVEL Summer Trip Post Campaign." This campaign targets overseas tours, services, or hotel bookings completed between Wednesday, July 1, 2026, and Monday, August 31, 2026. Participants can receive up to ¥2,000 cashback by posting on social media, with the chance to win coupons or travel vouchers worth up to ¥50,000 from selected eligible posts.

Background of the Campaign

Overseas travel often involves various anxieties and hassles before and after departure, including local transportation, sightseeing, language barriers, safety concerns, and hotel selection.

BUYMA TRAVEL has provided personalized travel experiences through optional tours, services, and hotel bookings with Japanese language support from local guides and partners, catering to each traveler's journey.

On the other hand, when choosing destinations and experiences, people often rely not only on official information but also on photos, videos, and reviews from those who have actually visited. This campaign aims to create an environment where prospective overseas travelers can more easily find "trips that suit them" through the real-life experience posts of our users.

"BUYMA TRAVEL Summer Trip Post Campaign" Overview

All participants who use tours or hotels on BUYMA TRAVEL for ¥10,000 or more during the campaign period and post their experience on social media (Instagram, TikTok, X, YouTube, etc.) will receive up to ¥2,000 cashback.

Furthermore, from among the submitted posts, the secretariat will select winners for the "Summer Trip SNS Contest" and award coupons or travel vouchers worth up to ¥50,000.

By soliciting "frank impressions" gained from actual experiences, rather than forcing positive reviews, we aim to expand a platform for real and reliable information exchange among travelers.

【Campaign Schedule and Eligibility Criteria】

Eligible Completion Period for Tours/Services

Wednesday, July 1, 2026 – Monday, August 31, 2026

Application Period

Within 1 month from the completion date of the tour/service

Eligible Services

Tours or hotels booked on BUYMA TRAVEL

Eligibility Criteria

Usage with a payment amount of ¥10,000 or more (including payment fees)

Eligible Social Media Platforms

Instagram, TikTok, X, YouTube, etc.

Special Page URL

https://travel.buyma.com/contents/topics/summer_cashback_2026/?af=601

*Even if booked before the campaign start, bookings completed within the eligible period are eligible.

【Prize Details】

Cashback for All Participants Meeting the Conditions!

Cashback will be provided to all eligible participants based on their booking and payment amount during the campaign period.

・Payment amount ¥10,000 to less than ¥20,000: ¥1,000 cashback

・Payment amount ¥20,000 or more: ¥2,000 cashback

*Cashback is limited to one per payment. Multiple applications for the same payment, including those from travel companions, are not eligible.

Summer Trip SNS Contest

From the eligible posts, the secretariat will select and award the following prizes based on review:

・Grand Prize (1 winner): ¥50,000 in coupons or travel vouchers usable on BUYMA TRAVEL

・Runner-up Prize (3 winners): ¥10,000 in the same

・Special Prize (5 winners): ¥5,000 in the same

Details can also be confirmed on the special page below.

Special Page: https://travel.buyma.com/contents/topics/summer_cashback_2026/?af=601

Participation Conditions and Application Method

Easily apply in the following 3 steps:

STEP 1: Travel with BUYMA TRAVEL

Complete usage (payment of ¥10,000 or more) of a BUYMA TRAVEL tour or hotel, completed by Monday, August 31, 2026.

STEP 2: Post Your Experience on Social Media

Post photos or videos of the service used on BUYMA TRAVEL, along with impressions of 30 characters or more, and the designated hashtags ("#PR" "#バイマトラベルキャンペーン参加中") on your social media (Instagram, TikTok, X, Facebook, YouTube, etc.).

*Please post your frank impressions based on your actual experience. Positive content or endorsement expressions are not required as application conditions.

STEP 3: Apply via the Application Form

Submit the post URL (or a screenshot if it's a story or private account) and necessary information through the application form.

To Media Representatives: Key Highlights of This Campaign

Emphasis on High-Quality UGC Based on Real Experiences

By not including "positive content" as an application condition and specifically requesting "frank impressions," we encourage the creation of real and reliable travel information that consumers truly seek.

Low Barrier to Entry and High Reward Rate

This is a highly beneficial reward-based campaign for users, offering a ¥1,000 cashback (equivalent to up to 10%) for a ¥10,000 usage, which is guaranteed for all who meet the conditions.

Dissemination Across Multiple Platforms

Participation is not limited to a specific social media platform, allowing users to join from their usual platforms like Instagram, TikTok, X, and YouTube, enabling broad dissemination.

【About BUYMA TRAVEL】

BUYMA TRAVEL is an optional tour and hotel booking platform for overseas travel that responds to the voices of travelers who find standard group tours unsatisfying but are concerned about language and safety.

We offer total support, from private tours exploring local gourmet and the latest spots to carefully selected hotel bookings, all while consulting directly in Japanese with BUYMA-certified local partners. We deliver special travel experiences that combine the freedom of independent travel with the peace of mind of local Japanese support.

Official Website: https://travel.buyma.com/?af=601

Official Instagram: https://www.instagram.com/buyma_travel_official/

Official X (formerly Twitter): https://x.com/BuymaTravel/

【About BUYMA】

BUYMA is a premium platform where users can purchase fashion items from around the world from over 240,000 personal shoppers (sellers) residing in various countries. With over 12.01 million members and more than 20,000 brands, it offers a wide range of products including items not available in Japan, limited edition items from different regions, as well as cosmetics and interior decor.

Official Website: https://www.buyma.com/?af=601

【Awards (Partial List)】

December 2012: Received "2012 Red Herring Top 100 Global"

July 2015: Selected for "200 Best Under A Billion" list by Forbes Asia

June 2016: "A Kind Drone" promotional video won a Silver award in the Design category at "Cannes Lions 2016"

FACT BOX

  • Source: PR TIMES
  • Category: キャンペーン
  • Organizations: BUYMA TRAVEL / BUYMA