[BUYMA] Launched Coupon Combination Feature! Double Application of BUYMA Coupon x Personal Shopper Coupon Realizes a More Profitable Shopping Experience
Enigmo's marketplace BUYMA has enabled the simultaneous use of platform coupons and personal shopper coupons, improving user shopping convenience.
📋 Article Processing Timeline
- 📰 Published: April 13, 2026 at 19:00
- 🔍 Collected: April 13, 2026 at 16:35
- 🤖 AI Analyzed: April 19, 2026 at 19:59 (147h 23m after Collected)
On the specialty marketplace "BUYMA" operated by Enigmo Inc. (Representative Director and CEO: Masahiro Suda, Headquarters: Minato-ku, Tokyo, TSE Prime: Securities code 3665), it is now possible to use BUYMA coupons and coupons independently issued by Personal Shoppers (sellers) together.
Amidst diversifying user purchasing behaviors, in order to respond to more flexible discount utilization needs, we have made the "combination" of both coupons possible, aiming to optimize the coupon usage experience and improve convenience.
Previously, only one coupon could be used per item, but with this update, two coupons can be used simultaneously, realizing an even better shopping experience than before.
■Background
Until now on BUYMA, only one coupon could be used per item.
However, there were cases where the usage conditions of the coupon issued by the BUYMA management office and the coupon independently issued by the Personal Shopper overlapped, creating a situation where customers missed the opportunity to purchase at a better price.
To resolve this issue and allow customers to enjoy shopping more conveniently and at a better value, we improved the system so that two coupons can be used together.
■About the Coupon Combination Feature
Old vs. New Comparison - How to Use Coupons
Previous System
Number of usable coupons: Only 1 applied
How to use: Enter either one of the coupons
Value feel: You have to choose which one to use when conditions overlap
New Specifications Going Forward
Number of usable coupons: 2 coupons can be combined
How to use: Personal Shopper Coupon (automatically applied) + BUYMA Coupon
Value feel: The more conditions overlap, the better the value!
When Auto-Reflecting Coupon / When Combining Coupons
Personal Shopper Coupon is automatically applied on the cart screen
When you add an item with a personal shopper coupon issued to your cart, the coupon will be automatically reflected on the cart.
After applying the 1st coupon, an input field for the 2nd coupon appears
Once the 1st coupon (Personal Shopper Coupon) is successfully applied, the 2nd coupon field will appear.
By entering a BUYMA coupon that meets the usage conditions, you can combine the two coupons.
Combinations of coupons that can be used together
It is possible to combine a BUYMA coupon and a Personal Shopper coupon, provided that the usage conditions for both are met.
If an error occurs upon application, please check the error message.
Design makes coupon expiration dates & discount amounts easier to understand
Along with this update, we have also improved the design of the cart screen so that it is easier to check the coupon's expiration date, discount amount, and application status.
■Future Developments
BUYMA will continue to work on further improving convenience and services so that you can enjoy attractive products from all over the world safely and at great value.
[BUYMA]
https://www.buyma.com/?af=601
BUYMA is a marketplace where you can purchase fashion items from all over the world from over 240,000 personal shoppers (sellers) living in countries worldwide. The number of members has exceeded 12.01 million, and the number of brands handled has surpassed 20,000, offering a wide range of items from fashion trend items around the world, including brands not yet available in Japan, limited release items from various regions, and items sold out domestically, to cosmetics and interior goods.
*Download the iPhone app (free) here
https://itunes.apple.com/jp/app/buyma/id824042539/
*Download the Android app (free) here
https://play.google.com/store/apps/details?id=com.buyma.buymaapp
▼BUYMA Official LINE
https://www.buyma.com/contents/line/?af=601
▼BUYMA Official Instagram
https://www.instagram.com/buyma_official/
▼BUYMA Official Twitter
https
Amidst diversifying user purchasing behaviors, in order to respond to more flexible discount utilization needs, we have made the "combination" of both coupons possible, aiming to optimize the coupon usage experience and improve convenience.
Previously, only one coupon could be used per item, but with this update, two coupons can be used simultaneously, realizing an even better shopping experience than before.
■Background
Until now on BUYMA, only one coupon could be used per item.
However, there were cases where the usage conditions of the coupon issued by the BUYMA management office and the coupon independently issued by the Personal Shopper overlapped, creating a situation where customers missed the opportunity to purchase at a better price.
To resolve this issue and allow customers to enjoy shopping more conveniently and at a better value, we improved the system so that two coupons can be used together.
■About the Coupon Combination Feature
Old vs. New Comparison - How to Use Coupons
Previous System
Number of usable coupons: Only 1 applied
How to use: Enter either one of the coupons
Value feel: You have to choose which one to use when conditions overlap
New Specifications Going Forward
Number of usable coupons: 2 coupons can be combined
How to use: Personal Shopper Coupon (automatically applied) + BUYMA Coupon
Value feel: The more conditions overlap, the better the value!
When Auto-Reflecting Coupon / When Combining Coupons
Personal Shopper Coupon is automatically applied on the cart screen
When you add an item with a personal shopper coupon issued to your cart, the coupon will be automatically reflected on the cart.
After applying the 1st coupon, an input field for the 2nd coupon appears
Once the 1st coupon (Personal Shopper Coupon) is successfully applied, the 2nd coupon field will appear.
By entering a BUYMA coupon that meets the usage conditions, you can combine the two coupons.
Combinations of coupons that can be used together
It is possible to combine a BUYMA coupon and a Personal Shopper coupon, provided that the usage conditions for both are met.
If an error occurs upon application, please check the error message.
Design makes coupon expiration dates & discount amounts easier to understand
Along with this update, we have also improved the design of the cart screen so that it is easier to check the coupon's expiration date, discount amount, and application status.
■Future Developments
BUYMA will continue to work on further improving convenience and services so that you can enjoy attractive products from all over the world safely and at great value.
[BUYMA]
https://www.buyma.com/?af=601
BUYMA is a marketplace where you can purchase fashion items from all over the world from over 240,000 personal shoppers (sellers) living in countries worldwide. The number of members has exceeded 12.01 million, and the number of brands handled has surpassed 20,000, offering a wide range of items from fashion trend items around the world, including brands not yet available in Japan, limited release items from various regions, and items sold out domestically, to cosmetics and interior goods.
*Download the iPhone app (free) here
https://itunes.apple.com/jp/app/buyma/id824042539/
*Download the Android app (free) here
https://play.google.com/store/apps/details?id=com.buyma.buymaapp
▼BUYMA Official LINE
https://www.buyma.com/contents/line/?af=601
▼BUYMA Official Instagram
https://www.instagram.com/buyma_official/
▼BUYMA Official Twitter
https