BUYMA × CANDY TUNE! 'Hako Paka Dance' at a Classic Hotel!? New Web CM 'BUY BUY GIFT!' Featuring Popular Gen Z Idols to be Released on April 1st

Engamo Co., Ltd. (Representative Director and CEO: Masahiro Suda; Headquarters: Minato-ku, Tokyo; TSE Prime: 3665) will release its new CM "BUY BUY GIFT!" (2 types in total) for its operated specialty marketplace "BUYMA" from Wednesday, April 1, 2026.

To commemorate this, a special event will be held at "BUYMA studio SHIBUYA," an event space operated in Shibuya, Tokyo, from Saturday, April 18th to Saturday, May 2nd.

■Concept and Highlights of the New Commercial

1. "Unusual Collaboration" of a Dream Vintage Hotel × Pop Idols

The setting for this commercial is a stately vintage hotel suite, symbolizing the "special experience" offered by BUYMA. CANDY TUNE, icons of Generation Z, appear there, transforming the solemn space into a colorful "girls' party" with their latest trendy fashion and inherent brightness.

Please enjoy the gap between the beautiful cinematic visuals and the pop worldview.

2. The "Hako Paka Dance" You'll Want to Imitate?

The commercial song is "BUY BUY GIFT!", a special arrangement of CANDY TUNE's representative song "Baibai FIGHT!" specifically for this commercial. The members perform the cute "Hako Paka Dance," a choreography where they open and close gift boxes in rhythm with the upbeat "BUYMA BUYMA BUYMA♪".

Please pay attention to this catchy dance, created with short video trends on social media in mind.

3. Latest "Korean Trend Coords" You'll Want to Copy Head-to-Toe!

The members are wearing outfits centered around popular Korean brands on BUYMA, such as sinoon, COYSEIO, and overseas-exclusive adidas.

This "accessible luxury" styling, combining admiration for high brands with the practicality of real clothes, is sure to be a reference for spring fashion.

■Performer Profile

7-member idol group "CANDY TUNE"

The members are:

Mizuki Kirihara, Rino Fukuyama, Nanako Ogawa, Natsu Minami, Kotomi Tachibana, Shizuka Miyano, Akane Murakawa (7 people in total).

Debuted on March 14, 2023, from "KAWAIILAB.", a project by ASOBISYSTEM that promotes idol culture to the world.

The group name carries the wish that, like "CANDY" with various flavors and shapes,

a diverse group of members with different preferences and personalities would come together and play their pop "TUNE (melody)."

They will hold their first Budokan performance on June 5th and 6th.

■WEB CM Overview

Titles:

"BUY BUY GIFT! / The Secret Suite Party" episode

"BUY BUY GIFT! / Porter Dance Challenge" episode

Featuring: CANDY TUNE

Release Date: Wednesday, April 1, 2026

Special Site URL: https://www.buyma.com/contents/collaboration-campaign/?af=601

YouTube:

https://www.youtube.com/watch?v=6G6N6WS-Anw
https://www.youtube.com/watch?v=SkpWtmkjpPU

■Creative Production Staff

・Advertiser: Engamo

・Release Date: Wednesday, April 1, 2026

・Advertising Agency: Asobi Guild

・Production Company: goraku

・Account Executive: Yuki Futagami

・Producer: Yuma Tsujino

・Creative Director / Art Director / Designer / Planner: Kyosuke Tsuji

・Production Manager: Hiroki Kyogoku

・Video Director / Director: Yuto Nakamura

・Graphic Director / Photographer: Takehiro Hiramatsu

■BUYMA studio Special Event Held Simultaneously!

Event Period: Saturday, April 18th - Saturday, May 2nd

Business Hours: 12:00 - 18:00

Location: BUYMA studio

Bancho Building 1F, 1-9-10 Jinnan, Shibuya-ku, Tokyo 150-0041

Approximately 8 minutes walk from "Shibuya", "Meiji-jingumae", "Harajuku" stations

A pop-up event will be held where you can actually see and purchase items worn by CANDY TUNE members in the commercial.

During the event period at BUYMA studio, items worn in the commercial can be purchased at a 10% discount from the BUYMA selling price. A sample sale with limited stock items is also planned, and you can enjoy even more advantageous shopping with coupons usable during the period.

Additionally, we will prepare cute collaboration logo photo spots for BUYMA and CANDY TUNE, as well as novelties exclusive to visitors, and we look forward to your visit.