Trending Korean & Chinese Brands Gather at BUYMA studio in Shibuya: 'ASIA NEXT TREND POP-UP' to be Held from March 31 (Tue) to April 11 (Sat)
BUYMA is hosting a limited-time pop-up event in Shibuya featuring a curated selection of trending Korean and Chinese brands.
📋 Article Processing Timeline
- 📰 Published: March 28, 2026 at 00:01
- 🔍 Collected: March 28, 2026 at 21:59 (21h 58m after Published)
- 🤖 AI Analyzed: April 15, 2026 at 01:20 (411h 21m after Collected)
Enigmo Inc. (Representative Director and CEO: Masahiro Suda; Headquarters: Minato-ku, Tokyo; TSE Prime: 3665), operator of the specialty marketplace "BUYMA," will hold the "ASIA NEXT TREND POP-UP@SHIBUYA" at the "BUYMA studio SHIBUYA" event space in Tokyo from March 31 (Tue) to April 11 (Sat), 2026, featuring a collection of currently trending Korean and Chinese brands.
We are hosting the "ASIA NEXT TREND POP-UP" at BUYMA studio in Shibuya, showcasing a carefully selected lineup of the most sought-after Korean and Chinese brands.
Week #1, from March 31 (Tue) to April 4 (Sat), will focus on Korean brands, while Week #2, from April 7 (Tue) to April 11 (Sat), will highlight Chinese (China/Taiwan) brands.
From the latest brands buzzing on social media to exclusive items not yet available in Japan and must-check brands we confidently recommend, we have prepared a special lineup including edgy tops, bottoms, bags, and accessories.
At BUYMA studio, you can see, touch, and try on these featured items to experience the delicate details and unique silhouettes that are hard to convey through a screen. This is your chance to find your own new style while confirming the fit and texture to your satisfaction.
Furthermore, we are offering a 1,000 yen discount coupon exclusively for visitors to the BUYMA studio!
We invite you to take this opportunity to experience the latest trends carefully selected by BUYMA.
Event Overview
Dates: March 31 (Tue) – April 11 (Sat), 2026
Week #1 (Korean Brands): March 31 (Tue) – April 4 (Sat), 2026
Week #2 (Chinese Brands): April 7 (Tue) – April 11 (Sat), 2026
Business Days: Tuesday – Saturday
Hours: 12:00 PM – 6:00 PM
Event Details: https://www.buyma.com/contents/buyma-studio/?af=601
For the latest information, please check our official X account (@BUYMA_studio).