[Englead] New Brand Message Featuring Shinji Ono to be Displayed on JR Yamanote Line Wide Hanging Straps — No.1 Online English Coaching / Adopted for METI Reskilling Project
Morrow World Co., Ltd. will display a new brand message advertisement for its online English coaching service, "Englead," featuring official ambassador Shinji Ono, on JR Yamanote Line wide hanging straps from April 13 to May 10, 2026. Englead is ranked No. 1 in market share, student numbers, and curriculum in the online English coaching industry and is an eligible course for METI's "Career Up Support Project Through Reskilling," offering up to 560,000 yen in subsidies to eligible students. The campaign aims to encourage business professionals in the Tokyo metropolitan area to take the first step in English learning as a means of career expansion and reskilling.
📋 Article Processing Timeline
- 📰 Published: April 14, 2026 at 19:55
- 🔍 Collected: April 14, 2026 at 11:31
- 🤖 AI Analyzed: April 14, 2026 at 17:37 (6h 5m after Collected)
Publication Image
Morrow World Co., Ltd. (Headquarters: Shimbashi, Minato-ku, Tokyo; Representative Director: Yoshiyuki Morosawa) will display a new brand message advertisement featuring former professional soccer player Shinji Ono, who serves as the official ambassador for "Englead," its online English coaching service. The advertisement will be posted on JR Yamanote Line wide hanging straps for four weeks, from Monday, April 13, 2026, to Sunday, May 10, 2026.
"Englead" is a service that has achieved No. 1 in three categories within the online English coaching industry: "market share," "number of students," and "curriculum." Furthermore, it has been adopted as an eligible course for the Ministry of Economy, Trade and Industry's (METI) "Career Up Support Project Through Reskilling," allowing eligible students to receive up to 560,000 yen in subsidies while taking the course.
The purpose of this advertisement is to deliver English learning as the first step to expanding career options to business professionals working in the Tokyo metropolitan area, under the concept of "the last English learning of your life."
Background of the Advertisement — Responding to the "Reskilling" Needs of Business Professionals in the Tokyo Metropolitan Area
In recent years, against the backdrop of mandatory human capital management and the rapid spread of DX and AI, the necessity for adults to "relearn (reskill)" has increased more than ever. Especially for companies looking to expand overseas or engage in global transactions, securing and developing human resources who can handle business in English is an urgent task, and the importance of English learning as reskilling for existing employees is growing.
On the other hand, many business professionals are unable to take the first step due to concerns such as "not knowing where to start," "unable to proceed due to time and cost constraints," and "lacking confidence to continue."
Against this backdrop, our company has been providing supportive, customized English coaching based on the concept of "the last English learning of your life," leading to results in a short period. This time, we selected the JR Yamanote Line, which is used daily by business professionals working in the Tokyo metropolitan area, as the advertising medium and decided to place advertisements on wide hanging straps so that commuters can be reminded of "the first step in reskilling" during their commute.
Hanging Strap Advertisement Creative
The advertisement features former professional soccer player Shinji Ono, who was appointed as the official ambassador for "Englead" in January 2026. The content is centered on the message "the last English learning of your life," as told by Mr. Ono, who has been an "Englead" user for four years, and aims to encourage all business professionals who continue to learn.
Posting Overview
Title: "The Last English Learning of Your Life" Edition
Posting Period: Monday, April 13, 2026, to Sunday, May 10, 2026 (4 weeks)
Line: JR Yamanote Line
Medium: Wide Hanging Straps
Featured Performer: Shinji Ono
*Please refrain from making inquiries to stations or staff.
Strengths of Englead
1. No.1 Online English Coaching
Englead is an English coaching service that is "completed online," allowing individuals to continue learning at the optimal time according to their lifestyle. In a performance survey conducted by the Japan Marketing Research Organization in January 2026, it achieved No. 1 in three categories within the online English coaching industry: "market share," "number of students," and "curriculum."
2. "Scientific Learning Approach" Based on Applied Linguistics
By thoroughly analyzing each individual's weaknesses and creating a customized learning curriculum necessary for achieving goals, students' English proficiency dramatically improves in a short period. Englead applies Second Language Acquisition theory, enabling continuous and efficient English acquisition through self-study input.
3. Personalized Learning Plan
Through an English proficiency diagnostic test and interview conducted during the initial free counseling, a dedicated coach thoroughly addresses each student's challenges, creating a personalized selection of materials, curriculum, and learning plan to help each individual achieve results in the shortest possible time.
Regarding the Adoption for METI's "Career Up Support Project Through Reskilling"
Englead's 6-month English coaching plan has been adopted as an eligible course for the "Career Up Support Project Through Reskilling" implemented by the Ministry of Economy, Trade and Industry. By utilizing this system, eligible students can learn English while receiving a subsidy of up to 560,000 yen.
Englead's online English coaching "Reskilling Course 6 Months," normally priced at 977,680 yen (tax included), can be taken for 417,680 yen (tax included) by fully utilizing the system.
To be eligible for this system, certain enrollment conditions must be met, and individual guidance on eligibility for the subsidy is provided based on the results of the interview and diagnostic test conducted during the free counseling.
Performer Profile
Shinji Ono
Born September 27, 1979, from Shizuoka Prefecture, former professional soccer player. Since being selected for the U-16 Japan national team at age 13, he has been active in various youth national teams and the Japan national team. He made his professional debut with Urawa Reds in 1998 and was the youngest player to participate in the France World Cup. He contributed to Feyenoord's UEFA Cup victory and to Japan's advancement to the top 16 in the Japan-Korea World Cup. He played for various clubs both domestically and internationally, captivating many fans with his exceptional skills. He retired from active play in 2023 and has been active as an ambassador for Hokkaido Consadole Sapporo since 2024. He has been utilizing Englead since the latter part of his soccer career. In January 2026, he was appointed as the official ambassador for "Englead."
About Morrow World Co., Ltd.
With the mission of "Leading challenge for the world," the company specializes in the education sector. Since its establishment in 2015, it has supported many learners and challengers in their overseas and career development, primarily through online English coaching and overseas study abroad agent services. Since 2023, as a group company of Morrow World Consulting Pty Ltd., which operates Gakken Classroom Australia, it has also been responsible for business development in Japan.
Morrow World Co., Ltd.
Company Name: Morrow World Co., Ltd.
Location: 3F Gradito Shiodome Bianco, 2-18-2 Shimbashi, Minato-ku, Tokyo
Established: November 2015
Representative: Representative Director and President Yoshiyuki Morosawa
Locations: Tokyo, Osaka, Fukuoka, Sydney
Business Activities: English Coaching Business / Overseas Study Abroad Service Business / Gakken Classroom Australia MFC Group Business
Affiliated Companies: Morrow World Pty Ltd. (Australian corporation), Morrow World Consulting Pty Ltd. (Australian corporation)
Services Provided
English Coaching Business [ENGLEAD]
HP: https://englead.jp
Overseas Study Abroad Service Business [Tabiken Ryugaku]
HP: https://tabiken-ryugaku.co.jp/
--Services Handled--
Study Abroad in Australia: https://tabiken-ryugaku.co.jp/au/
Study Abroad in Canada: https://tabiken-ryugaku.co.jp/ca/
Study Abroad in New Zealand: https://tabiken-ryugaku.co.jp/nz/
Study Abroad in the UK: https://tabiken-ryugaku.co.jp/uk/
Study Abroad in Malta: https://tabiken-ryugaku.co.jp/mt/
Study Abroad in Ireland: https://tabiken-ryugaku.co.jp/il/
Study Abroad in the Philippines: https://tabiken-ryugaku.co.jp/ph/jp/
AU Working Holiday: https://tabiken-ryugaku.co.jp/au/wh/
Overseas Education Business [Gakken Classroom Australia]
https://au.gakken.com/
*Regarding No.1 notation:
Market research on online English coaching in January 2026
Research organization: Japan Marketing Research Organization
Research period: January 5, 2026, to January 25, 2026
Research method: Individual interviews with 15 major companies (according to our research)
Morrow World Co., Ltd. (Headquarters: Shimbashi, Minato-ku, Tokyo; Representative Director: Yoshiyuki Morosawa) will display a new brand message advertisement featuring former professional soccer player Shinji Ono, who serves as the official ambassador for "Englead," its online English coaching service. The advertisement will be posted on JR Yamanote Line wide hanging straps for four weeks, from Monday, April 13, 2026, to Sunday, May 10, 2026.
"Englead" is a service that has achieved No. 1 in three categories within the online English coaching industry: "market share," "number of students," and "curriculum." Furthermore, it has been adopted as an eligible course for the Ministry of Economy, Trade and Industry's (METI) "Career Up Support Project Through Reskilling," allowing eligible students to receive up to 560,000 yen in subsidies while taking the course.
The purpose of this advertisement is to deliver English learning as the first step to expanding career options to business professionals working in the Tokyo metropolitan area, under the concept of "the last English learning of your life."
Background of the Advertisement — Responding to the "Reskilling" Needs of Business Professionals in the Tokyo Metropolitan Area
In recent years, against the backdrop of mandatory human capital management and the rapid spread of DX and AI, the necessity for adults to "relearn (reskill)" has increased more than ever. Especially for companies looking to expand overseas or engage in global transactions, securing and developing human resources who can handle business in English is an urgent task, and the importance of English learning as reskilling for existing employees is growing.
On the other hand, many business professionals are unable to take the first step due to concerns such as "not knowing where to start," "unable to proceed due to time and cost constraints," and "lacking confidence to continue."
Against this backdrop, our company has been providing supportive, customized English coaching based on the concept of "the last English learning of your life," leading to results in a short period. This time, we selected the JR Yamanote Line, which is used daily by business professionals working in the Tokyo metropolitan area, as the advertising medium and decided to place advertisements on wide hanging straps so that commuters can be reminded of "the first step in reskilling" during their commute.
Hanging Strap Advertisement Creative
The advertisement features former professional soccer player Shinji Ono, who was appointed as the official ambassador for "Englead" in January 2026. The content is centered on the message "the last English learning of your life," as told by Mr. Ono, who has been an "Englead" user for four years, and aims to encourage all business professionals who continue to learn.
Posting Overview
Title: "The Last English Learning of Your Life" Edition
Posting Period: Monday, April 13, 2026, to Sunday, May 10, 2026 (4 weeks)
Line: JR Yamanote Line
Medium: Wide Hanging Straps
Featured Performer: Shinji Ono
*Please refrain from making inquiries to stations or staff.
Strengths of Englead
1. No.1 Online English Coaching
Englead is an English coaching service that is "completed online," allowing individuals to continue learning at the optimal time according to their lifestyle. In a performance survey conducted by the Japan Marketing Research Organization in January 2026, it achieved No. 1 in three categories within the online English coaching industry: "market share," "number of students," and "curriculum."
2. "Scientific Learning Approach" Based on Applied Linguistics
By thoroughly analyzing each individual's weaknesses and creating a customized learning curriculum necessary for achieving goals, students' English proficiency dramatically improves in a short period. Englead applies Second Language Acquisition theory, enabling continuous and efficient English acquisition through self-study input.
3. Personalized Learning Plan
Through an English proficiency diagnostic test and interview conducted during the initial free counseling, a dedicated coach thoroughly addresses each student's challenges, creating a personalized selection of materials, curriculum, and learning plan to help each individual achieve results in the shortest possible time.
Regarding the Adoption for METI's "Career Up Support Project Through Reskilling"
Englead's 6-month English coaching plan has been adopted as an eligible course for the "Career Up Support Project Through Reskilling" implemented by the Ministry of Economy, Trade and Industry. By utilizing this system, eligible students can learn English while receiving a subsidy of up to 560,000 yen.
Englead's online English coaching "Reskilling Course 6 Months," normally priced at 977,680 yen (tax included), can be taken for 417,680 yen (tax included) by fully utilizing the system.
To be eligible for this system, certain enrollment conditions must be met, and individual guidance on eligibility for the subsidy is provided based on the results of the interview and diagnostic test conducted during the free counseling.
Performer Profile
Shinji Ono
Born September 27, 1979, from Shizuoka Prefecture, former professional soccer player. Since being selected for the U-16 Japan national team at age 13, he has been active in various youth national teams and the Japan national team. He made his professional debut with Urawa Reds in 1998 and was the youngest player to participate in the France World Cup. He contributed to Feyenoord's UEFA Cup victory and to Japan's advancement to the top 16 in the Japan-Korea World Cup. He played for various clubs both domestically and internationally, captivating many fans with his exceptional skills. He retired from active play in 2023 and has been active as an ambassador for Hokkaido Consadole Sapporo since 2024. He has been utilizing Englead since the latter part of his soccer career. In January 2026, he was appointed as the official ambassador for "Englead."
About Morrow World Co., Ltd.
With the mission of "Leading challenge for the world," the company specializes in the education sector. Since its establishment in 2015, it has supported many learners and challengers in their overseas and career development, primarily through online English coaching and overseas study abroad agent services. Since 2023, as a group company of Morrow World Consulting Pty Ltd., which operates Gakken Classroom Australia, it has also been responsible for business development in Japan.
Morrow World Co., Ltd.
Company Name: Morrow World Co., Ltd.
Location: 3F Gradito Shiodome Bianco, 2-18-2 Shimbashi, Minato-ku, Tokyo
Established: November 2015
Representative: Representative Director and President Yoshiyuki Morosawa
Locations: Tokyo, Osaka, Fukuoka, Sydney
Business Activities: English Coaching Business / Overseas Study Abroad Service Business / Gakken Classroom Australia MFC Group Business
Affiliated Companies: Morrow World Pty Ltd. (Australian corporation), Morrow World Consulting Pty Ltd. (Australian corporation)
Services Provided
English Coaching Business [ENGLEAD]
HP: https://englead.jp
Overseas Study Abroad Service Business [Tabiken Ryugaku]
HP: https://tabiken-ryugaku.co.jp/
--Services Handled--
Study Abroad in Australia: https://tabiken-ryugaku.co.jp/au/
Study Abroad in Canada: https://tabiken-ryugaku.co.jp/ca/
Study Abroad in New Zealand: https://tabiken-ryugaku.co.jp/nz/
Study Abroad in the UK: https://tabiken-ryugaku.co.jp/uk/
Study Abroad in Malta: https://tabiken-ryugaku.co.jp/mt/
Study Abroad in Ireland: https://tabiken-ryugaku.co.jp/il/
Study Abroad in the Philippines: https://tabiken-ryugaku.co.jp/ph/jp/
AU Working Holiday: https://tabiken-ryugaku.co.jp/au/wh/
Overseas Education Business [Gakken Classroom Australia]
https://au.gakken.com/
*Regarding No.1 notation:
Market research on online English coaching in January 2026
Research organization: Japan Marketing Research Organization
Research period: January 5, 2026, to January 25, 2026
Research method: Individual interviews with 15 major companies (according to our research)