Enfactory to Host Seminar: "6 Key Points for Successful Organizational Design in New Business Development" with Professionals from Recruit/Rakuten
Enfactory Inc. will host a free online seminar on April 28, 2026, focusing on organizational design for new business development. Shinsaku Imasato, with experience from Recruit, Rakuten Group, and startups, will speak on six perspectives for organizational design, talent assessment, and leveraging external resources. Experts in research, TX (Technology Transformation), and professional talent utilization will also present.
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Enfactory Inc. (Chiyoda-ku, Tokyo, CEO Kenta Kato) will host a seminar on April 28, 2026 (Tuesday) from 12:00-13:30 JST, titled 'Learn from Professionals who Succeeded in New Business Development at Recruit/Rakuten: 6 Key Points to Consider for Organizational Design for Successful New Businesses.' (Details here: https://ldu.enfactory.co.jp/20260428?utm_source=enfactory&utm_medium=form&utm_campaign=homepage_inquiry)
New business success is not solely dependent on the quality of ideas. The 'design of people and organization' that drives the business forward is key to growth. In new business development, it is crucial to appropriately involve external expertise in areas such as market research, technology collaboration, and alliances, rather than trying to complete everything in-house, especially with limited resources and the need for speed.
This seminar will feature Shinsaku Imasato (Representative Director, Shinsaku Lab Inc.), who has supported new business development after experiencing the launch phases at Recruit, Rakuten Group, and startup ventures. Based on his extensive practical experience, he will explain:
・6 perspectives to consider in organizational design for new businesses
・Approach to identifying and selecting talent according to business phases
・Drawing the line between 'what should be handled in-house' and 'what should leverage external resources'
Additionally, experts in research, TX (Technology Transformation), and professional talent utilization will share concrete methodologies on 'how to effectively utilize external forces,' which are essential for accelerating new businesses.
We invite you to gain insights from this seminar to transform new business from 'individual challenges' into 'reproducible organizational initiatives.'
Registration here: https://ldu.enfactory.co.jp/20260428?utm_source=enfactory&utm_medium=form&utm_campaign=homepage_inquiry
[Event Overview]
・Date: April 28 (Tuesday) 12:00-13:30 JST
・Participation Fee: Free
・Location: Zoom Webinar (URL will be sent to registrants)
*A 3-day limited on-demand viewing will also be available for those who cannot attend live.
[Special Lecture 12:00-12:40]
Shinsaku Imasato
Representative Director, Shinsaku Lab Inc.
Born in Fukuoka Prefecture in 1963. Joined Recruit in 1989, where he held various roles including IT solution sales, media and product development, new business launch, CRM center construction, and new graduate recruitment projects. He also experienced the launch of a joint venture between Dentsu and Recruit. In 2009, he moved to Rakuten Group, where he managed roles in corporate planning, EC business, advertising business, media business, and new service development. From 2016, he entered the startup world, participating in management as VP at Kaizen Platform and F-code (both IPOs), overseeing business operations, organizational development, marketing, and recruitment. In 2021, he became independent and established Shinsaku Lab Inc. Through his many successes and failures, he established a 'co-creation support' style that is not one-sided consultation. He visualizes 'materials' for executives to make decisions and structures the process to achieve results, creating a 'system' that allows on-site teams to move without hesitation. Instead of simply providing 'answers,' he thoroughly supports customer teams until they can operate independently by continuously asking high-quality 'questions.' Currently, he supports new business development and existing business remodeling for various companies, from listed companies to startups, as a 'business development partner.'
[Session ① 12:40-13:00]
Customer Understanding in New Business | Research 'Mindset' and 'Process' to Avoid Failure
Masayuki Satomura
Asmarq Co., Ltd.
Researcher
Master's degree in Social Psychology, Graduate School of Humanities and Social Sciences, Hirosaki University. After 5 years of experience in sales floors at a major chain store, he joined Asmarq in 2011. After handling questionnaire creation, data checking, and aggregation, he now primarily handles quantitative survey planning, design, analysis, and report creation. From his experience handling raw data, he became interested in survey quality and is involved in in-house experimental survey planning and joint surveys with other companies. He also serves as a member of the Public Statistics Infrastructure Development Committee at JMRA, actively promoting research on data utilization both internally and externally.
[Session ② 13:00-13:20]
The Art of Increasing New Business Success Rates Through 'Hypothesis Testing'
~Building the Fastest PDCA Cycle Accelerated by TX (Technology Transformation)~
Hidekazu Kafuku
Representative Director, Linkers Corporation
July 2017: Representative Director, Linkers Corporation (current position)
April 2013: Disty Inc. (now Linkers Corporation)
April 2003: Nomura Research Institute, Ltd., Consulting Division. Engaged in consulting for manufacturing and energy industries, focusing on market/technology research, business strategy planning, technology strategy planning, and overseas expansion support.
March 2003: Completed Master's degree, Graduate School of Frontier Sciences, The University of Tokyo
March 2001: Graduated from Tohoku University, Faculty of Engineering, Department of Mechanical and Aerospace Engineering
[Session ③ 13:20-13:30]
Tadashi Keino
Prokul Unit Manager, Enfactory Inc.
Joined Enfactory Inc. in 2014. Created and operated new businesses such as 'Prokul,' a professional dispatch service, 'Experts@Media,' an article creation service by experts in 2016, and 'LINE Talk CARE' in collaboration with LINE Corporation in 2018. With over 30,000 professionals, he has supported over 500 companies with new business development, sales, marketing, and other challenges by proposing optimal experts and providing co-creation support.
Prokul: https://prokul.jp/
Any business is built by 'people.' What if a 'current business professional' who has launched and successfully led numerous businesses and services were to be involved in your company's business? Their abundant knowledge would surely be a catalyst for new business. Prokul is a service provided by an operating company (Enfactory Inc.) specializing in external professional talent utilization, connecting companies with challenges and professionals who can solve them.
New business success is not solely dependent on the quality of ideas. The 'design of people and organization' that drives the business forward is key to growth. In new business development, it is crucial to appropriately involve external expertise in areas such as market research, technology collaboration, and alliances, rather than trying to complete everything in-house, especially with limited resources and the need for speed.
This seminar will feature Shinsaku Imasato (Representative Director, Shinsaku Lab Inc.), who has supported new business development after experiencing the launch phases at Recruit, Rakuten Group, and startup ventures. Based on his extensive practical experience, he will explain:
・6 perspectives to consider in organizational design for new businesses
・Approach to identifying and selecting talent according to business phases
・Drawing the line between 'what should be handled in-house' and 'what should leverage external resources'
Additionally, experts in research, TX (Technology Transformation), and professional talent utilization will share concrete methodologies on 'how to effectively utilize external forces,' which are essential for accelerating new businesses.
We invite you to gain insights from this seminar to transform new business from 'individual challenges' into 'reproducible organizational initiatives.'
Registration here: https://ldu.enfactory.co.jp/20260428?utm_source=enfactory&utm_medium=form&utm_campaign=homepage_inquiry
[Event Overview]
・Date: April 28 (Tuesday) 12:00-13:30 JST
・Participation Fee: Free
・Location: Zoom Webinar (URL will be sent to registrants)
*A 3-day limited on-demand viewing will also be available for those who cannot attend live.
[Special Lecture 12:00-12:40]
Shinsaku Imasato
Representative Director, Shinsaku Lab Inc.
Born in Fukuoka Prefecture in 1963. Joined Recruit in 1989, where he held various roles including IT solution sales, media and product development, new business launch, CRM center construction, and new graduate recruitment projects. He also experienced the launch of a joint venture between Dentsu and Recruit. In 2009, he moved to Rakuten Group, where he managed roles in corporate planning, EC business, advertising business, media business, and new service development. From 2016, he entered the startup world, participating in management as VP at Kaizen Platform and F-code (both IPOs), overseeing business operations, organizational development, marketing, and recruitment. In 2021, he became independent and established Shinsaku Lab Inc. Through his many successes and failures, he established a 'co-creation support' style that is not one-sided consultation. He visualizes 'materials' for executives to make decisions and structures the process to achieve results, creating a 'system' that allows on-site teams to move without hesitation. Instead of simply providing 'answers,' he thoroughly supports customer teams until they can operate independently by continuously asking high-quality 'questions.' Currently, he supports new business development and existing business remodeling for various companies, from listed companies to startups, as a 'business development partner.'
[Session ① 12:40-13:00]
Customer Understanding in New Business | Research 'Mindset' and 'Process' to Avoid Failure
Masayuki Satomura
Asmarq Co., Ltd.
Researcher
Master's degree in Social Psychology, Graduate School of Humanities and Social Sciences, Hirosaki University. After 5 years of experience in sales floors at a major chain store, he joined Asmarq in 2011. After handling questionnaire creation, data checking, and aggregation, he now primarily handles quantitative survey planning, design, analysis, and report creation. From his experience handling raw data, he became interested in survey quality and is involved in in-house experimental survey planning and joint surveys with other companies. He also serves as a member of the Public Statistics Infrastructure Development Committee at JMRA, actively promoting research on data utilization both internally and externally.
[Session ② 13:00-13:20]
The Art of Increasing New Business Success Rates Through 'Hypothesis Testing'
~Building the Fastest PDCA Cycle Accelerated by TX (Technology Transformation)~
Hidekazu Kafuku
Representative Director, Linkers Corporation
July 2017: Representative Director, Linkers Corporation (current position)
April 2013: Disty Inc. (now Linkers Corporation)
April 2003: Nomura Research Institute, Ltd., Consulting Division. Engaged in consulting for manufacturing and energy industries, focusing on market/technology research, business strategy planning, technology strategy planning, and overseas expansion support.
March 2003: Completed Master's degree, Graduate School of Frontier Sciences, The University of Tokyo
March 2001: Graduated from Tohoku University, Faculty of Engineering, Department of Mechanical and Aerospace Engineering
[Session ③ 13:20-13:30]
Tadashi Keino
Prokul Unit Manager, Enfactory Inc.
Joined Enfactory Inc. in 2014. Created and operated new businesses such as 'Prokul,' a professional dispatch service, 'Experts@Media,' an article creation service by experts in 2016, and 'LINE Talk CARE' in collaboration with LINE Corporation in 2018. With over 30,000 professionals, he has supported over 500 companies with new business development, sales, marketing, and other challenges by proposing optimal experts and providing co-creation support.
Prokul: https://prokul.jp/
Any business is built by 'people.' What if a 'current business professional' who has launched and successfully led numerous businesses and services were to be involved in your company's business? Their abundant knowledge would surely be a catalyst for new business. Prokul is a service provided by an operating company (Enfactory Inc.) specializing in external professional talent utilization, connecting companies with challenges and professionals who can solve them.