“Too Cute to Handle!” New Feature “Mato Love MODE” Born from Users’ “Unexpected Passion” Implemented in Healing Sound App “Onomatopia”!

ENDROLL Co., Ltd. has launched "Mato Love MODE" in their idle healing sound game "Onomatopia," allowing deeper interaction with characters. This feature was developed in response to overwhelming user affection for the characters, which surpassed the developers' initial focus on sound healing. User surveys revealed that while sound initially attracted players, the primary reason for continued engagement shifted to love for the characters and world, leading to the creation of this new mode.
product_launchNQ 100/100出典：PR Times

📋 Article Processing Timeline

  • 📰 Published: April 3, 2026 at 22:17
  • 🔍 Collected: April 3, 2026 at 17:10
  • 🤖 AI Analyzed: April 18, 2026 at 03:16 (346h 5m after Collected)

ENDROLL Co., Ltd. (Headquarters: Chiyoda-ku, Tokyo) has implemented "Mato Love MODE," a new feature that allows users to interact more deeply with characters in "Onomatopia," an idle game of sound and healing.

This feature was urgently planned and implemented in response to "passionate affection for characters that exceeded the management's expectations," which became clear from user surveys and interviews, and has garnered a strong response on social media and other platforms immediately after its release.

What is "Onomatopia"?

"Onomatopia" is an idle sound game app that provides daily healing by combining pleasant sounds such as natural sounds and environmental sounds. Users can create their own comfortable sound space together with the residents of this world, "Matope."

  • Matope who can play natural sounds

  • Combine freely to create your favorite natural sound BGM

  • When BGM is played, the currency of this world accumulates, and you can also meet new Matope

  • You can do whatever you like while listening to BGM, such as sleeping, working, or studying

  • Includes background playback and Pomodoro features to support your work

These features, along with the ability to create a comfortable environment through the game, are also loved by users.

Development Background: Data Shows a Shift from "Sound Healing" to "Character Love"

To improve future services, a user survey was conducted, and in just 5 days, over 300 responses were received, significantly exceeding expectations.

Analysis of the data revealed that while approximately half (51.8%) of users started the app for "healing sounds (natural sounds/environmental sounds)," the **number one reason for continuing to use the app has shifted to "liking the characters and world view," surpassing the comfort of the sounds.** This revealed a fact that exceeded the development team's expectations: while sound was the entry point, many users were captivated by the cuteness of the characters (Matope).

About the New Feature "Mato Love MODE"

"Mato Love MODE" is a new feature dedicated to doting on Matope, designed to fully respond to users' desire to "cherish them!"

  • Choose your favorite Matope and pet them, poke them, or high-five them.

  • Matope will respond with cute reactions.

  • Interacting with Matope increases their affection level. As affection accumulates, Matope's individuality awakens, and they will show limited motions and behaviors.

Rare Coexistence of "Idle" and "Interaction"

Generally, idle games focus on ease of play and game progression, while titles that actively encourage interaction and cherishing characters are very limited.

"Onomatopia" has a unique appeal in that it combines the idle comfort of being healed by sounds and observing the world, with the experience of directly cherishing characters and deepening affection.

This "Mato Love MODE" is a new feature that further enhances this appeal.

Post-Release Response: Cheers Erupt on Social Media and Store Reviews

Immediately after its implementation, numerous highly enthusiastic comments have been received from users on X (formerly Twitter) and app store reviews.

  • "Nyaaaaaaaaaaaaaaaaaaaaaaaaaaaaaa!!!!! So cute!!!!! I can't!!!!!"

  • "I'll play the affection system forever, impossible"

  • "Thank you, it's the best"

  • "Their gestures are so cute, I can't help but grin"

  • "I've grown even more attached and log in every day."

"Onomatopia" will continue to listen to the voices of its users and aim for an operation that grows the app together with them.

App Information

Materials for Press
Trailer videos and screenshots are available below.

Press Kit: https://drive.google.com/drive/folders/1zENPNhcekl8Fq5QZVeT7D1boesaOpWSH?usp=drive_link

Contact: ENDROLL Co., Ltd. Public Relations

Email: onomatopia_support@endroll.me

Company Profile

Company Name: ENDROLL Co., Ltd.

Location: THE MOCK-UP BY PORTAL POINT 407, 4-8-1 Kojimachi, Chiyoda-ku, Tokyo

Established: December 12, 2017

Business Content: Game planning, development, and sales

URL: https://endroll.me/

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