"It's Too Cute to Handle!" - New 'Mato-Love MODE' Feature Born from Unexpected User Passion, Implemented in Healing Sound App 'Onomatopia'

## "It's Too Cute to Handle!" - New 'Mato-Love MODE' Feature Born from Unexpected User Passion, Implemented in Healing Sound App 'Onomatopia' **Subtitle: Users Awakening to 'Character Love' Beyond the Initial Goal of 'Healing Sounds'** ENDROLL Inc. (Headquarters: Chiyoda-ku, Tokyo) has implemented 'Mato-Love MODE,' a new feature that allows for deeper interaction with characters in the sound and healing idle game, 'Onomatopia.' This feature was urgently planned and implemented in response to the 'fanatical love for characters that exceeded management's expectations,' as revealed by user surveys and interviews. It has been generating buzz on social media since its release. ### **What is 'Onomatopia'?** 'Onomatopia' is an idle sound game app that provides daily healing by combining pleasant sounds like nature and ambient noises. Users can create their own comfortable sound space with the world's inhabitants, the 'Matope.' - Matope that can produce nature sounds. - Freely combine them to create your own preferred nature sound BGM. - Playing the BGM accumulates the in-world currency, allowing you to meet new Matope. - You can do whatever you like—sleep, work, study—while listening to the BGM. - It also supports work with background playback and a Pomodoro function. These features, which allow users to create their own pleasant environment through the game, are also loved by users. ## **Development Background: Data Showed a Shift from 'Sound Healing' to 'Character Love'** When we conducted a user survey to improve future services, we received over 300 responses in just five days, far exceeding our expectations. Analysis of the data revealed that while about half of the users (51.8%) started the app for 'healing sounds (nature/ambient sounds),' the **#1 reason they now continue to play has shifted to 'because I like the characters and worldview,'** surpassing the appeal of the sounds. This uncovered a fact that surpassed the development team's assumptions: many users, while initially drawn in by the sound, were captivated by the cuteness of the characters (Matope). ## **About the New 'Mato-Love MODE' Feature** 'Mato-Love MODE' is a new feature for doting on the Matope, designed to fully satisfy our users' desire to 'shower them with love.' - Choose your favorite Matope and pet, poke, or high-five them. - The Matope will respond with cute reactions. - Interacting with a Matope increases its affection level. As you build up affection, the Matope's personality awakens, and they will show you exclusive motions and behaviors. ## **A Rare Combination of 'Idle' and 'Interaction'** Generally, idle games are designed around ease of use and enjoying game progression, while titles that offer experiences of actively interacting with and adoring characters are very limited. 'Onomatopia' has a unique charm in that it combines the passive comfort of being healed by sound and watching the world, with the experience of directly loving and deepening affection for the characters. This 'Mato-Love MODE' is a new feature that further deepens this charm. ## **Post-Release Reaction: A Flood of Joyful Comments on Social Media and Store Reviews** Immediately after implementation, we received numerous highly enthusiastic comments from users on X (formerly Twitter) and in app store reviews. **** - "Nyaaaaaaaaaaaaaaaaaaaaaah!!!!! So cute!!!!! This is bad!!!!!" - "An affection system? I could do this forever, I can't even." - "Thank you, this is the best." - "Their gestures are so cute, I can't stop smiling." - "I've grown even more attached and now I log in every day." 'Onomatopia' will continue to listen to our users' voices and aim to operate in a way that nurtures the app together with you. ## **App Information** - App Name: Onomatopia - Genre: Healing Sound Idle Game - Supported OS: iOS / Android - Price: Free to play (with in-app purchases) - 'Onomatopia' App Store (iOS): Store Link - 'Onomatopia' Google Play (Android): Store Link - 'Onomatopia' Official X: https://x.com/onomatopia_jp - 'Onomatopia' Official Instagram: https://www.instagram.com/onomatopia_official/ **Materials for Press** Trailer videos and screenshots can be used from the link below. Press Kit: https://drive.google.com/drive/folders/1zENPNhcekl8Fq5QZVeT7D1boesaOpWSH?usp=drive_link Contact: ENDROLL Inc., Public Relations Email: onomatopia_support@endroll.me ## **Company Profile** Company Name: ENDROLL Inc. Location: THE MOCK-UP BY PORTAL POINT 407, West Bldg., 4-8-1 Kojimachi, Chiyoda-ku, Tokyo Established: December 12, 2017 Business: Game planning, development, and sales URL: https://endroll.me/ Keywords: Onomatopia, Idle, Healing, Smartphone Game, ASMR, Ambient Sound, BGM for Work, Nature Sounds