We Aim to Be a Brand That Helps Make Family Bath Time a Healing Experience
Ence Co., Ltd.'s uruas brand announces its dream to transform bath time for families with skin problems into a "smiling" and healing experience by 2030.
📋 Article Processing Timeline
- 📰 Published: April 1, 2026 at 17:00
- 🔍 Collected: April 1, 2026 at 09:04
- 🤖 AI Analyzed: April 6, 2026 at 15:58 (126h 53m after Collected)
Our company supports April Dream, which aims to make April 1st a day for announcing dreams. This press release is a dream of "Ence Co., Ltd."
Background of Development: Three Facts Faced
The development of uruas began with the following facts that occurred in the developer's own family.
Infant Skin Problems
Existing products were insufficient for severe skin rashes that continued from the neonatal period.
Pain During Bathing
Cleansing ingredients stinging the eyes caused children to cry intensely, making daily bathing a significant burden for the family.
Lack of Market Options
There were few products on the market that combined "safety" and "low irritation" for sensitive skin. This conviction, "If there is nothing in the world that families can use safely and without pain, then we should create it ourselves," is the origin of uruas.
Our "Dream" to Fulfill by 2030
Our dream is not just to sell shampoo. By 2030, we declare that we will transform the "pain" felt during bath time by people with sensitive skin into "peace of mind."
-
We want to reduce the number of parents suffering from skin problems, even by one.
-
We want to reduce the number of children suffering from skin rashes and dryness, even by one.
-
We want to increase the number of families who enjoy bath time with smiles.
uruas will transform bath time from a "place to wash" into a "place where families can laugh together."
uruas aims to "moisturize us, and tomorrow too."
The brand name embodies the wish to moisturize not only the skin but also the "hearts" of families.
To support the efforts of fathers and mothers who, like me in the past, are pained by their family's skin problems, and to bring smiles to their families' tomorrows. We aim to be a brand that can help make family bath time a healing experience.
Ence Co., Ltd. / uruas
HP:uruas.com
Instagram:@uruas_official
FAQ
What kind of products does uruas offer?
uruas offers safe and low-irritation skin care products like shampoos and soaps, designed for infants and families with sensitive skin.
What is the origin of the uruas brand name?
The name embodies the wish to moisturize not only the skin but also the "hearts" of families. Its goal is "to moisturize us, and tomorrow too."
What goals does uruas aim to achieve by 2030?
uruas aims to reduce the number of parents and children suffering from skin problems and increase the number of families who enjoy bath time with smiles.