[Video Release] Horie Takafumi Explores the Secrets Behind the Rapid Growth of 'Kaitori Daikichi Franchise'

Empower Co., Ltd. (Headquarters: Shinjuku-ku, Tokyo; President and Representative Director: Shunsuke Masui; hereinafter 'the Company'), which operates the buyout specialty store 'Kaitori Daikichi,' announces that a discussion video exploring the business model of the 'Kaitori Daikichi Franchise' has been published on the YouTube channel of entrepreneur Takafumi Horie.

In this video, Shinyu Moriyama, Executive Officer of Empower Co., Ltd., appears. In a discussion format with Mr. Horie, she talks about the expansion strategy that has grown 'Kaitori Daikichi' to over 2,000 stores nationwide, the outlook for the reuse market which is expected to see further growth, and the characteristics of the franchise model that is easy for even beginners to enter.

The video covers topics useful for those considering franchise membership, including:
- Why the reuse market continues to grow
- What is the '91 trillion yen in hidden assets' sleeping in Japanese homes
- Why 'Kaitori Daikichi' continues to grow rapidly
- Whether there is still room for expansion even with over 2,000 stores nationwide

■ Video Overview
Title: Is it actually incredibly profitable?! The business model behind a string of profitable stores! Exploring the backside of a rapidly growing franchise
Release Date: June 10, 2026 (Wednesday) 19:00
Viewing URL: https://youtu.be/xZxUaxYCML0
Cast: Takafumi Horie, Shinyu Moriyama (Executive Officer, Empower Co., Ltd.)

■ About 'Kaitori Daikichi'
'Kaitori Daikichi' is a specialty store for purchasing reused items. Its characteristic is the wide range of items it handles, purchasing almost anything except living things and fresh food, focusing on precious metals, brand-name goods, and watches, as well as stamps, old coins, antiques, gift certificates, and cameras. It does not engage in retail, specializing strictly in purchasing from general users. It has rapidly grown to have over 2,000 stores nationwide, achieving the number one store count in the reuse industry*. It aims to continue being a buyout specialty store that customers can use with peace of mind, like a local community center.
*As of June 2026
*Limited to domestic stores (total of directly managed stores and FCs)
*In the business category handling purchases of brand-name goods, precious metals, alcohol, etc. (stores for individuals)
*Market research on the number of individual-oriented buyout stores (directly managed/FC) in the reuse industry
*Conducted by Mirai Trend Research Institute
*Survey period: February 1, 2026 – March 31, 2026

■ About the 'Kaitori Daikichi Franchise'
The 'Kaitori Daikichi' franchise is an efficient business model that can be started in a compact space of just 5 tsubo (approx. 16.5 sqm) and operated by one person. With an initial investment of approximately 9.5 million yen and a fixed monthly royalty, it is easy to enter. As a purchase-only business, there is no inventory risk, making it a strong option for independence and entrepreneurship. Its greatest feature is a robust support system that allows even inexperienced individuals to manage the business with confidence. By utilizing the 'Online Appraisal Support,' where the head office's professional appraisers evaluate items based on photos, and receiving thorough guidance from dedicated staff, the store continuation rate boasts an extremely high level of 97.9%. The strength lies in the ability to achieve stable store operations by leveraging the head office's 'system' without needing specialized knowledge.

For details and document requests for the 'Kaitori Daikichi Franchise':
https://www.kaitori-daikichi.jp/fc/

■ Company Profile
Company Name: Empower Co., Ltd.
Location: Sumitomo Fudosan Shinjuku Oak Tower 19F, 6-8-1 Nishi-Shinjuku, Shinjuku-ku, Tokyo 160-0023
Representative: Shunsuke Masui, Representative Director
URL: https://www.en-power.jp/
With the corporate philosophy of 'Making everyone shine, creating the future together, and changing common sense,' the company engages in the planning and operation of buyout specialty stores, franchise business, and auction business. Having achieved sales growth of over 10 times in 5 years, it is striving to become a leading company driving the reuse industry. It aims to turn human connections (EN) into power (POWER) and realize a better society through the reuse business.