eMotion Fleet Partners with Hacobell to Accelerate Commercial EV Adoption and Operation Support for Small and Medium-sized Transport Operators
eMotion Fleet and Hacobell have partnered through the "Hacobell Supporters Program" to accelerate support for small and medium-sized transport operators in adopting and operating commercial EVs. This collaboration aims to achieve both decarbonization and cost reduction, contributing to the promotion of green mobility in the logistics industry.
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- 📰 Published: May 12, 2026 at 20:00
- 🔍 Collected: May 12, 2026 at 11:31
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eMotion Fleet Inc. (Headquarters: Shinagawa-ku, Tokyo; Representative Director and President: Shuji Shiraki; hereinafter: eMotion Fleet), whose mission is to "realize economical green mobility from the field," and Hacobell Inc. (Headquarters: Chuo-ku, Tokyo; Representative Director and CEO: Takeshi Hazama; hereinafter: Hacobell), whose mission is to "invent the 'next' in logistics," have commenced a partnership through the "Hacobell Supporters Program," which supports transport companies and individual drivers. This collaboration will provide a new option for transport operators: the introduction and operation of commercial EVs (electric vehicles), leading to decarbonization and cost reduction.
■ About this Partnership
As a measure against climate change, efforts to reduce CO2 emissions in corporate activities are progressing, and from the fiscal year ending March 2027, some listed companies will be required to disclose "Scope 3" emissions throughout their supply chains. Given this, transport operators are also expected to be requested to calculate, disclose, and reduce CO2 emissions. The use of EVs is effective in reducing CO2 emissions from transport vehicles.
On the other hand, the introduction of EVs incurs initial capital investment and operational burdens such as different maintenance systems and EV charging management compared to conventional vehicles. It is a fact that many small and medium-sized businesses, which account for 98% of the transport industry and own fewer than 100 vehicles, say, "We don't know how to proceed with EV conversion." Hacobell provides on-site support to these small and medium-sized businesses and individual drivers through its nationwide network of over 80,000 vehicles. eMotion Fleet believes that Hacobell, with its overwhelming access and trust in the field, is the best partner for expanding eMotion Fleet's strength in optimized commercial EV introduction and operation support nationwide, leading to this partnership.
■ About Hacobell Inc.
Hacobell Inc., with its mission to "invent the 'next' in logistics," operates a logistics platform business, providing a "transport arrangement matching service" aimed at resolving the multi-layered subcontracting structure and a "logistics DX service" that visualizes and streamlines logistics-related operations.
The company started its business in 2015 as a new venture of Raksul Inc. In August 2022, it received investment from Seino Holdings and was established as a joint venture between Seino Holdings and Raksul. Since 2023, it has strengthened business collaborations by receiving investments from multiple major logistics-related companies and VCs, aiming to contribute to the sustainable growth of the logistics industry.
【Company Information】
Trade Name: Hacobell Inc.
Representative Director and CEO: Takeshi Hazama
Established: August 1, 2022
Location: Sumitomo Fudosan Yaesu-dori Building 1F/3F, 2-14-1 Hatchobori, Chuo-ku, Tokyo
Business Activities: Logistics platform business operating transport arrangement matching services and logistics DX services.
URL: https://corp.hacobell.com/
Service Site: https://www.hacobell.com/
◼️ About eMotion Fleet Inc.
eMotion Fleet, with its mission to "realize economical green mobility from the field," is a startup that provides comprehensive support for the DX/GX of commercial vehicles. Starting with DX and data utilization in vehicle and fleet management, it offers one-stop support from planning to introduction and operation for commercial EV conversion, achieving both decarbonization and economic viability for operators transporting goods and people. Based on the knowledge of its founding members, who have promoted the introduction of over 23,000 commercial EVs at major logistics companies in Japan and Germany, eMotion Fleet leads the digital and green transformation of mobility from Japan and Asia.
【Company Profile】
Company Name: eMotion Fleet Inc.
Headquarters: Terada Warehouse G1 Building 2F, 2-6-4 Higashi-Shinagawa, Shinagawa-ku, Tokyo
Representative Directors: Shuji Shiraki, Dennis Illich
Established: September 2023
Business Activities: DX support services for vehicle and fleet management, commercial EV introduction and operation support services, vehicle operation and energy management systems, EV asset management business.
URL: https://www.emotion-fleet.com/
Contact for this matter: info@emotion-fleet.com (Contact person: Nishimura)
■ About this Partnership
As a measure against climate change, efforts to reduce CO2 emissions in corporate activities are progressing, and from the fiscal year ending March 2027, some listed companies will be required to disclose "Scope 3" emissions throughout their supply chains. Given this, transport operators are also expected to be requested to calculate, disclose, and reduce CO2 emissions. The use of EVs is effective in reducing CO2 emissions from transport vehicles.
On the other hand, the introduction of EVs incurs initial capital investment and operational burdens such as different maintenance systems and EV charging management compared to conventional vehicles. It is a fact that many small and medium-sized businesses, which account for 98% of the transport industry and own fewer than 100 vehicles, say, "We don't know how to proceed with EV conversion." Hacobell provides on-site support to these small and medium-sized businesses and individual drivers through its nationwide network of over 80,000 vehicles. eMotion Fleet believes that Hacobell, with its overwhelming access and trust in the field, is the best partner for expanding eMotion Fleet's strength in optimized commercial EV introduction and operation support nationwide, leading to this partnership.
■ About Hacobell Inc.
Hacobell Inc., with its mission to "invent the 'next' in logistics," operates a logistics platform business, providing a "transport arrangement matching service" aimed at resolving the multi-layered subcontracting structure and a "logistics DX service" that visualizes and streamlines logistics-related operations.
The company started its business in 2015 as a new venture of Raksul Inc. In August 2022, it received investment from Seino Holdings and was established as a joint venture between Seino Holdings and Raksul. Since 2023, it has strengthened business collaborations by receiving investments from multiple major logistics-related companies and VCs, aiming to contribute to the sustainable growth of the logistics industry.
【Company Information】
Trade Name: Hacobell Inc.
Representative Director and CEO: Takeshi Hazama
Established: August 1, 2022
Location: Sumitomo Fudosan Yaesu-dori Building 1F/3F, 2-14-1 Hatchobori, Chuo-ku, Tokyo
Business Activities: Logistics platform business operating transport arrangement matching services and logistics DX services.
URL: https://corp.hacobell.com/
Service Site: https://www.hacobell.com/
◼️ About eMotion Fleet Inc.
eMotion Fleet, with its mission to "realize economical green mobility from the field," is a startup that provides comprehensive support for the DX/GX of commercial vehicles. Starting with DX and data utilization in vehicle and fleet management, it offers one-stop support from planning to introduction and operation for commercial EV conversion, achieving both decarbonization and economic viability for operators transporting goods and people. Based on the knowledge of its founding members, who have promoted the introduction of over 23,000 commercial EVs at major logistics companies in Japan and Germany, eMotion Fleet leads the digital and green transformation of mobility from Japan and Asia.
【Company Profile】
Company Name: eMotion Fleet Inc.
Headquarters: Terada Warehouse G1 Building 2F, 2-6-4 Higashi-Shinagawa, Shinagawa-ku, Tokyo
Representative Directors: Shuji Shiraki, Dennis Illich
Established: September 2023
Business Activities: DX support services for vehicle and fleet management, commercial EV introduction and operation support services, vehicle operation and energy management systems, EV asset management business.
URL: https://www.emotion-fleet.com/
Contact for this matter: info@emotion-fleet.com (Contact person: Nishimura)