Popular Event "Reiwa no Tora" Features EMOLVA Inc. Representative Seiichi Sakakibara, a Leader in SNS Marketing, as a "Tiger"! Judging and Supporting Applicants' Businesses with Cutting-Edge SNS Strategies

EMOLVA Inc. (Headquarters: Tokyo, Representative Director and President: Seiichi Sakakibara), which provides comprehensive SNS marketing support for companies (Instagram, TikTok, X, YouTube, etc.), is pleased to announce that its Representative Director and President, Seiichi Sakakibara, appeared as a "Tiger" (investor/judge) at the business reality event "Reiwa no Tora".

"Reiwa no Tora" is one of Japan's largest business reality events where applicants (entrepreneurs/future managers) present their business plans and engage in a serious competition to win investment and support from experienced business leaders (Tigers).

This Event's Applicant and Presentation Content

The applicant featured in this event was Hoshina Mae, a current university student entrepreneur (20 years old).

With the mission to "shatter the pretense of job hunting," Mae presented a plan seeking 3 million yen in investment to expand "Realee," a vertical video recruitment platform service that can be described as a recruitment version of TikTok. Unlike traditional text-based job media, Realee allows users to easily view the real atmosphere of companies in a swipe format.

Marketing Professional Sakakibara Tackles the "Essence" and "Operational Risks" of the Business

Seiichi Sakakibara, who has provided SNS marketing services to over 500 companies and attracted over 18,000 applicants through SNS alone for his company's recruitment activities, expressed understanding for the applicant's focus on "conveying reality, such as personality and atmosphere, through video."

He presented actual statistical data showing that modern young people prioritize intuitive feelings like "interesting" and "fun" when choosing a place of employment, and explained the high affinity between vertical short-form video and recruitment.

However, when the discussion turned to the "balance between video entertainment and practicality," Sakakibara, as a professional at the forefront of SNS operations, made sharp observations. In response to the applicant's rule to "carefully screen and reject entertainment-focused videos, such as those of middle-aged men dancing, to prevent damage to the company's image," Sakakibara stated, "The line between what is funny and what is not is extremely ambiguous, and it will become a cat-and-mouse game. Defining that standard is difficult, and the cost of internal resources to check all videos will not add up, potentially preventing the service from scaling (expanding)." He logically analyzed and pointed out the structural challenges of the business model from the perspective of business sustainability and operational costs.

In the latter half of the event, the applicant's overwhelming drive, having personally visited the university every day and diligently distributed flyers to gather 1,000 student users, was highly praised, leading to a dramatic conclusion with "full all" (successful fundraising) through full investment from another "Tiger."

Sakakibara's practical and heartfelt, realistic advice provided significant hints for the applicant's future business growth and greatly energized the entire venue.

EMOLVA Inc. boasts a team of members, including Representative Sakakibara, who are driving trends at the forefront. Leveraging the overwhelming business perspective and marketing capabilities demonstrated at this event, the company will continue to strongly lead corporate recruitment branding and SNS marketing. Furthermore, the company is intensifying its recruitment of passionate candidates who will co-create the future marketing and SNS industry.

Profile of Seiichi Sakakibara, Representative Director of EMOLVA Inc. ■

【Career】

Born in Hamamatsu City, Shizuoka Prefecture.

Entered Tokyo University of Science, then pursued graduate studies at Tokyo University of Science Graduate School, Department of Mechanical Engineering, conducting research utilizing the web in the field of material mechanics.

2009 / Joined CyberAgent as an infrastructure engineer upon graduation. Subsequently, gained experience as a web analyst for social games. Engaged in consulting for corporate SNS operation outsourcing and influencer casting PR.

2015 / Established EMOLVA Inc., an SNS marketing trading company, and assumed the position of Representative Director and President.

【Achievements】

● Active as an influencer with over 500,000 followers, acquiring over 100 leads monthly.

● Provided SNS marketing services to over 500 companies, with clients ranging from venture companies to small and medium-sized enterprises, large corporations, local governments, and even national entities.

● Achieved success in recruitment by attracting over 12,000 applicants using SNS.

● Focused on influencer marketing, partnering with 1.4 million influencers and over 10,000 general monitors. Engaged in comprehensive marketing in collaboration with various talent agencies and artists.

【Activities】

● 2021 / Joined the Public Interest Incorporated Association, Tokyo Chamber of Commerce and Industry.

- Shibuya Ward Committee Public Relations Manager - Shibuya Ward X Account Operations Manager -

- Public Relations Strategy Committee Vice Chairman

- Membership Expansion Committee General Manager

- Tokyo Block Council Public Relations and Branding Committee Vice Chairman

● 2024 / Joined the Tokyo Korean Youth Chamber of Commerce.

● Currently appearing as a "Tiger" on the YouTube programs "Nenju Auction," "Jinzai-ban Reiwa no Tora," "Reiwa no Tora," and "Aoi Reiwa no Tora."

【SNS】

- X (formerly Twitter): https://x.com/sakakibara_sns

- Instagram: https://www.instagram.com/seiichi_sakakibara

- TikTok: https://www.tiktok.com/@seiichi_s

- YouTube: https://www.youtube.com/@anime-sakakibara

EMOLVA Inc.

- HP: https://emolva.tokyo/

- Business Description: Handles comprehensive SNS marketing, from strategic planning to execution, including agency services for corporate SNS accounts such as Instagram, TikTok, X (formerly Twitter), and YouTube, as well as promotions utilizing influencers.

- Seiichi Sakakibara: Request Form for Lectures, Appearances, and PR

https://forms.gle/jtTPwg5PfRy3zHAj7