SNS Marketing Company's 'Japan's Most Beautiful Cheesecake Orbe' Surpasses 20,000 SNS Followers!

The first product of the food brand 'Seiichi Sakakibara', the 'Japan's most beautiful cheesecake Orbe', produced by EMOLVA Inc. (Headquarters: Minato-ku, Tokyo; Representative Director and CEO: Seiichi Sakakibara), an SNS marketing company, sold 1,000 units in its very first month of sales. This product has now surpassed 20,000 total followers on its official SNS accounts.

Approach to 'Working Women' Driving 1,000 Units Sold and 20,000 Followers

'Orbe' is a next-generation premium food brand that emphasizes not only taste but also visual beauty and a story that enriches one's lifestyle. It quickly became a hot topic on SNS, primarily among trend-sensitive working women in their 20s and 30s, leading to the sale of 1,000 units in the first month and the achievement of 20,000 followers. The sponsorship of the popular domestic golf event 'Oggi OPEN GOLF', targeting sophisticated female readers, was key in determining the brand's direction. This event, which had a lottery ratio of 3 to 4 times for its 120 female-only spots, was a symbolic gathering place for the 'active women enjoying self-realization' that 'Orbe' targets. At the Kazusa Monarch Country Club in Chiba Prefecture, the venue, participants from beginners to experts interacted under the concept of 'enjoying more than the score'. EMOLVA and 'Orbe' agreed with the event's purpose of 'supporting challenging women and expanding the community', providing brand experiences through sponsorship.

Event Highlights and Brand Initiatives

On the day of the event, chartered buses from the city center and an after-party were held, providing an excellent opportunity for participants to make 'golf friends of the same generation'. At the party, which also served as an awards ceremony, 'Orbe' was introduced alongside luxurious prizes, conveying the brand's world to active women who enjoy sports, fashion, and food. The venue was a great success with 120 selected female participants. EMOLVA Inc. set up a booth, and many people picked up 'Orbe'. Going forward, EMOLVA and 'Orbe' will accelerate their efforts to empower women who continue to challenge themselves towards self-realization in the fields of sports, fashion, and lifestyle.

Event Overview

Name: 6th Oggi OPEN GOLF
Venue: Kazusa Monarch Country Club (Chiba Prefecture)
Organizer: Shogakukan 'Oggi' Editorial Department
Concept: 'Meeting new golf friends' and 'Enjoying golf beyond the score'
Sponsors: Seiichi Sakakibara brand 'Orbe' and other companies

Profile of Seiichi Sakakibara, Representative Director of EMOLVA Inc.

Background: Born in Hamamatsu City, Shizuoka Prefecture. Entered Tokyo University of Science, then pursued a master's degree in Mechanical Engineering at the Graduate School of Science and Technology, Tokyo University of Science. Joined CyberAgent in 2009 as an infrastructure engineer. Later gained experience as a web analyst for social games. Provided consulting for corporate SNS account management and influencer casting PR. Founded SNS marketing company 'EMOLVA Inc.' in 2015, serving as Representative Director and President.

Achievements: Active as an influencer with over 500,000 followers, generating over 100 leads per month. Provides SNS marketing services to over 500 companies, ranging from venture firms to SMEs, large corporations, local governments, and even the national government. Has gathered over 12,000 job applicants using SNS. Partners with 1.4 million influencers and over 10,000 general monitors. Also collaborates with various entertainment agencies and talents.

Activities: Joined the Tokyo Junior Chamber of Commerce in 2021. Served as Public Relations Secretary for the Shibuya Ward Committee, Vice Chairman of the Public Relations Strategy Committee, General Secretary of the Membership Expansion Committee, and Vice Chairman of the Public Relations and Branding Committee of the Tokyo Block Council. Joined the Tokyo Korea Junior Chamber of Commerce in 2024. Appears as a 'Tiger' on YouTube programs such as 'Nenshu Auction', 'Jinzai-ban Reiwa no Tora', 'Reiwa no Tora', and 'Aoi Reiwa no Tora'.

EMOLVA Inc.

Website: https://emolva.tokyo/
Business: Handles comprehensive SNS marketing strategy planning and execution, including management of corporate SNS accounts (Instagram, TikTok, X, YouTube, etc.) and promotions utilizing influencers.